Reed's, Inc. Announces New Distribution Agreement for Southeastern Michigan
February 22 2012 - 8:00AM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, announced today that it has reached
a new distribution agreement with Canada Dry Bottling of Lansing
(CDBL), MI, a full-service direct store delivery distributor of
premium non-alcoholic soft drinks, energy drinks and juices with
offices in Lansing, Michigan. Under this new agreement, CDBL has
agreed to begin distributing Reed's and Virgil's brands in all
retail channels, large and small, throughout Southeastern Michigan.
Neal Cohane, Senior Vice President of Sales and Marketing for
Reed's, Inc., commented, "We continue to grow our direct store
distribution footprint throughout Michigan and the US. The addition
of Canada Dry Bottling of Lansing as a distribution partner shows
tremendous confidence in the strength of our brands. This is
another exciting step toward advancing the true potential of the
Reed's portfolio of brands."
Chris Reed, Founder & CEO, stated, "Momentum for our brands
continues to build. We are in the first phase of our Michigan
direct store distribution build-out, but we expect to have 100%
coverage shortly. Quite simply, this will put more product in more
places, increasing our presence and availability to the
consumer."
About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural
foods industry sold in over 10,500 natural food markets and
supermarkets nationwide. Its six award-winning non-alcoholic Ginger
Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. The Company owns the
top selling root beer line in natural foods, the Virgil's Root Beer
product line, and the top selling cola line in natural foods, the
China Cola product line. Other product lines include: Reed's Ginger
Candies and Reed's Ginger Ice Creams. In 2009, Reed's started
producing private label natural beverages for select national
chains.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. For more
information about Reed's, please visit the company's website at:
http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at
https://www.facebook.com/ReedsGingerBrew
About Canada Dry Bottling Co. of
Lansing
Mid-Michigan's source for great tasting
beverages! CDBL is a family-owned and operated wholesaler of
specialty beverages and food products, including more than 50
brands of juice, soda pop, mixers, tea and water. We service more
than 1,000 accounts in nine Michigan counties. The Shanker Family
is celebrating 80 years of business as of 2012.
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Press Relations Contact: Emily Straubel Email Contact
310.217.9400 ext. 72 www.reedsinc.com
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