The RealReal Partners With Eight Luxury Brands on Collaborative Upcycled Collection
April 01 2021 - 10:20AM
Today, The RealReal (Nasdaq: REAL)—the world’s largest online
marketplace for authenticated, resale luxury goods—kicked off Earth
Month by launching the first collection from its new upcycling
program, ReCollection. The collection brings together a diverse
group of luxury brands to collectively promote the importance of
creating an afterlife for clothing. Created in partnership with
A-COLD-WALL*, Balenciaga, Dries Van Noten, Jacquemus, Simone Rocha,
Stella McCartney, Ulla Johnson, and Zero + Maria
Cornejo
, The RealReal ReCollection 01 transforms
distressed or damaged clothing into new, one-of-a-kind luxury
pieces.
“As a designer, I think it’s the biggest compliment for your
designs to have an afterlife – to me, that is luxury. And I take it
into consideration from the beginning of the process. The
timelessness of the design, how it’s made, what materials are used
to produce it – it is all part of our ethos at Stella McCartney,”
said Stella McCartney, founder and creative director. “We invest a
lot to make sure that our products are made to last rather than end
up in a landfill.”
The RealReal ReCollection 01, upcycled by L.A.-based circular
fashion initiative Atelier & Repairs, celebrates and honors
American craftsmanship by incorporating pieces of unfinished
American quilts into each look to give it a new life. Each piece
was created in accordance with ReCollection’s high sustainability
standards, including no virgin fabrications, a zero-waste process,
and fair wage, made in America production.
The ReCollection program is an expansion of The RealReal’s work
to keep luxury items in circulation. Building on its roots in
resale, the company introduced repairs services in its retail
locations to help preserve apparel, accessories, fine jewelry and
watches. ReCollection extends that work to address the large volume
of goods that can’t live on in their current state and are at
higher risk of being part of the garbage truck’s worth of textiles
that are landfilled or burned every second*. This upcycling program
is possible because the quality and craftsmanship behind luxury
goods means they can have many new lives.
“For the past decade, The RealReal has championed the circular
economy, extending the life of luxury goods through resale, repairs
and now our ReCollection upcycling program,” said Julie Wainwright,
founder and CEO of The RealReal. “To have such a dynamic group of
luxury brands join us for our first collection sends an incredibly
powerful message about the importance of circularity and the
opportunity we all have to support a more sustainable future for
fashion. Our hope is that ReCollection will inspire people to think
about the afterlife of what they own and embrace more conscious
consumption.”
The RealReal ReCollection 01 features more than 50 one-of-a-kind
pieces, from women’s and men’s ready-to-wear to accessories to
quilts that are a nod to the American craftsmanship that inspired
the collection. Each piece was created using items donated by the
collection’s eight brand partners. Prices range from $195 to
$2,450, and a portion of the proceeds from the sale of each piece
will be donated to One Tree Planted to support its global
reforestation work. The RealReal ReCollection 01 is available now
exclusively at therealreal.com/recollection01.
*Source: “A new textiles economy: Redesigning fashion's future”
by the Ellen MacArthur Foundation
About The RealReal Inc.The RealReal is the
world’s largest online marketplace for authenticated, resale luxury
goods, with more than 20 million members. With a rigorous
authentication process overseen by experts, The RealReal provides a
safe and reliable platform for consumers to buy and sell their
luxury items. We have hundreds of in-house gemologists, horologists
and brand authenticators who inspect thousands of items each day.
As a sustainable company, we give new life to pieces by thousands
of brands across numerous categories—including women's and men's
fashion, fine jewelry and watches, art and home—in support of the
circular economy. We make selling effortless with free virtual
appointments, in-home pickup, drop-off and direct shipping. We do
all of the work for consignors, including authenticating, using AI
and machine learning to determine optimal pricing, photographing
and listing their items, as well as handling shipping and customer
service. At our 14 retail locations, including our nine shoppable
stores, customers can sell, meet with our experts and receive free
valuations.
The RealReal Press Contact:Megan
Zamiskapr@therealreal.com
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