The RealReal Opens Flagship Store in San Francisco
March 04 2020 - 9:00AM
Today, The RealReal (Nasdaq: REAL)—the world’s largest online
marketplace for authenticated, consigned luxury goods—announced it
has opened a flagship store in the heart of San Francisco’s Union
Square district. This is the company’s fourth brick-and-mortar
store, complementing its existing footprint in LA and NYC, as well
as its tenth Luxury Consignment Office.
“We saw incredible demand for our San Francisco pop-up shop, and
we’re excited to be following that up by making sustainable luxury
fashion a permanent addition to the Union Square shopping scene,”
said Michael Groffenberger, Head of Retail at The RealReal. “With
new expert services and technology innovations launching first in
this store, we’re creating a more personalized shopping experience
for our community.”
The more than 8,000 square-foot store on San Francisco’s iconic
Maiden Lane features shopping on both the main and lower levels, as
well as a Luxury Consignment Office and the company’s third
CaféCafé. It’s also The RealReal’s most sustainable store yet, with
LEED Gold certification, refurbished existing features, sustainable
building materials, and a fully compostable and recyclable
cafe.
Experts At Your Service
- For the first time, The RealReal is bringing its experts out on
the store floor, making them accessible to shoppers to providing
guidance and insights
- To help extend the life of luxury goods, the store will offer
repair services for handbags, shoes, jewelry and watches
- An expert watchmaker will staff the store’s watch station
- The store will also offer alterations and tailoring
A Fully Shoppable Store
- As with all of The RealReal’s stores, everything in the store
is available for sale– including the furnishing and decor–and new
merchandise is added daily
- The store will offer women’s and men’s ready-to-wear, shoes,
handbags and accessories; beauty; fine jewelry and watches; home
and art
- Features include a handbag vault, men’s sneaker wall, men’s and
women’s streetwear, curated edits of leading luxury brands like
Gucci, and trending seasonal styles
New Technology Innovations
- Smart Trays – RFID-enabled fine jewelry and watch trays
instantly display the full details about a piece on an integrated
screen, including the side-by-side comparison of pieces
- Browse + Request – shoppers can browse the store’s full
inventory from The RealReal’s mobile app and iPads stationed
throughout the store, as well request items from dressing room
iPads
- Omnichannel Technology – the company’s innovative platform
ensures seamless management of its inventory, which is
simultaneously available in store and online
Refreshments at the CaféCafé
- Bringing a cafe option to the first block of Maiden Lane, the
cafe will offer outdoor seating during the lane’s foot-traffic only
hours of 11 a.m. to 6 p.m. daily
- Food options include pastries from Mr. Holmes Bakehouse, a
custom menu of sweet and savory toasts prepared with Acme bread,
and grab-and-go options from Positive Food Co.
- Drink options include single-origin Sightglass Coffee,
cold-press juices and smoothies from Happy Moose, and Whalebird
kombucha
The RealReal San Francisco flagship store is located at 253 Post
St, with dual entrances on Post St. and Maiden Lane. The store is
open Monday through Saturday from 10 a.m. to 7 p.m. and Sunday from
11 a.m. to 6 p.m. For additional information, or to book an
appointment with one of the store’s experts, stylists or
consignment managers, please visit www.therealreal.com/sf.
About The RealReal, Inc.The RealReal is the
world’s largest online marketplace for authenticated, consigned
luxury goods. With a rigorous authentication process overseen by
experts, The RealReal provides a safe and reliable platform for
consumers to buy and sell their luxury items. We have 100+ in-house
gemologists, horologists and brand authenticators who inspect
thousands of items each day. As a sustainable company, we give new
life to pieces by hundreds of brands, from Gucci to Cartier,
supporting the circular economy. We make consigning effortless with
free in-home pickup, drop-off service and direct shipping for
individual consignors and estates. At our stores in LA, NYC and San
Francisco, customers can shop, consign, and meet with our experts.
At our 10 Luxury Consignment Offices, four of which are in our
retail stores, our expert staff provides free valuations.
The RealReal Press Contact:Erin SantyHead of
Communicationspr@therealreal.com
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