The RealReal to be Carbon Neutral in 2021
November 20 2019 - 10:00AM
Today The RealReal announced its pledge to be fully carbon neutral
in 2021, in response to the CEO Carbon Neutral Challenge issued by
Gucci president and CEO Marco Bizzarri yesterday.
The CEO Carbon Neutral Challenge calls for companies to respond
to the current climate crisis by accelerating their commitments to
address their total greenhouse gas (GHG) emissions. By banding
together and taking action now to deliver near-term results,
companies participating in the challenge will help mitigate the
impact of emissions and fuel positive change.
“Marco Bizzarri’s challenge to execute more radical and
immediate change inspired us to respond with greater urgency and
turn up the dial on the commitment we made with UN Climate Change's
Fashion Industry Charter for Climate Action (UNFCCC),” said Julie
Wainwright, CEO of The RealReal. “Between the conversations had at
this year’s Copenhagen Fashion Summit to the important work of
activists like Greta Thunberg, it’s clear that we must do more and
do it faster.”
When joining the UNFCCC earlier this year, The RealReal
committed to a 30 percent reduction of GHG emissions by 2030. In
light of continued crises like the recent wildfires in the Amazon,
the company is making a bolder commitment to drastically reduce its
impact on the environment sooner.
To become fully carbon neutral in 2021, The RealReal has engaged
third-party experts at sustainability consultancy Shift Advantage.
The Shift Advantage team is already underway gathering data to
accurately measure The RealReal’s total GHG emissions, as part of
the Challenge’s guiding principles. The second phase of its work
will include charting a path to carbon neutrality by implementing
reductions and annually offsetting emissions that can’t be
eliminated.
The GHG footprint analysis that Shift Advantage is completing
for The RealReal is grounded in the methodologies from the World
Resources Institute (WRI) and the World Business Council for
Sustainable Development (WBCSD), the recognized authorities on GHG
inventories for business. The RealReal’s GHG emissions will be
measured across Scopes 1, 2 and 3 of the GHG Protocol, which breaks
them down by source:
- Scope 1: emissions generated directly from The RealReal (such
as fleet vehicles for transportation)
- Scope 2: emissions generated indirectly from The RealReal’s
electricity purchases
- Scope 3: emissions generated indirectly from The RealReal's
business activities (such as shipping)
This effort will help bring The RealReal closer to reaching its
near-term goal of carbon neutrality.
About The RealReal Inc. The RealReal is the
world’s largest online marketplace for authenticated, consigned
luxury goods. With a rigorous authentication process overseen by
experts, The RealReal provides a safe and reliable platform for
consumers to buy and sell their luxury items. We have 100+ in-house
gemologists, horologists and brand authenticators who inspect
thousands of items each day. As a sustainable company, we give new
life to pieces by hundreds of brands, from Gucci to Cartier,
supporting the circular economy. We make consigning effortless with
free in-home pickup, drop-off service and direct shipping for
individual consignors and estates. At our stores in LA and NYC,
customers can shop, consign, and meet with our experts. At our nine
Luxury Consignment Offices, three of which are in our retail
stores, our expert staff provides free valuations.
Press Contact:Erin
SantyPR@therealreal.com
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