Earth911, Inc., an Infinity Resources Holdings company (OTCQB:
IRHC) (OTCBB: IRHC), welcomed another key industry advisor to its
strategic consulting team with the addition of Ed Skernolis, a
40-year veteran of the recycling industry whose legacy includes the
Environmental Protection Agency (EPA), Waste Management, Inc.,
National Recycling Coalition (NRC), and Keep America Beautiful
(KAB). As an adviser to Earth911, Inc., Skernolis will open
conversations about collaborative solutions to achieving true
product stewardship between members of his professional network and
Earth911, Inc.
Skernolis spent 14 years with EPA, 18 years as Director of
Government Affairs for Waste Management, Inc., 2 years as Acting
Executive Director of the NRC, and most recently served as Senior
Vice President, Recycling, for KAB before retiring at the end of
2012. At KAB, Skernolis led the creation and rapid growth of the
Recycling Department, fostered significant growth in America
Recycles Day and the campus-based competition RecycleMania, and
oversaw creation of the K-12 Recycle-Bowl competition, the Annual
Recycling Symposium, and KAB's highly successful Public Space
Recycling Initiative, which has placed almost 100,000 recycling
bins in public areas around the country.
"The recycling value chain is complex and requires an
understanding and appreciation for all of its moving parts to be
successful within the system," said Skernolis. "I'm looking forward
to working with Earth911 to make valuable connections that will
take recycling and product stewardship to new levels."
Skernolis, now working as an environmental consultant, is a
thought-leader in recycling strategies and consumer education
programs to make recycling second-nature. His ideas helped innovate
recycling throughout the supply chain, government and private
industry by championing more streamlined recycling collection and
processing and improving consumer outreach. Throughout the economic
crises of the past decade, Skernolis spoke and wrote confidently
about maintaining the growth of recycling programs and the
long-term financial benefits to businesses as well as
communities.
"Ed Skernolis brings his own personal brand of success,
relationship-building and diplomacy that helped him guide
organizations through decades of change in the way recycling is
implemented and communicated. We're thrilled that Earth911 will
benefit from having this knowledge leader on board," said Corey
Lambrecht, Earth911, Inc. President and COO.
Skernolis received three special service awards while at EPA and
received the Distinguished Service Award from the Environmental
Industries Association while with Waste Management. Skernolis joins
other notable advisors to Earth911: Gowri Shankar, venture partner
with Naya Ventures, and digital media pioneer and former Disney
executive Bernard Gershon.
Gowri Shankar is a venture partner with Naya Ventures, an
early-stage venture capital firm. Shankar is an expert advisor for
mobile marketing and served as a member of the founding team at
Sprint PCS where he initiated both direct and online wireless sales
in the early 90s. Most recently he served as president and CEO of
SinglePoint, a mobile marketing agency for media companies where he
pioneered interactive TV through mobile with NBC Universal, MTV,
CBS and Disney.
Shankar has an established track record of building and growing
companies in both Europe and India. He serves on the board for
Skedi, Carbon Credits International and is an advisor to ReQall and
Zoomingo.
"Earth911 is the only provider that can bring location and
product disposal together in a mobile device, allowing companies to
engage with their customers throughout the product lifecycle," said
Shankar. "The possibilities for Earth911 to enable customer
engagement are open to the imagination."
Bernard "Bernie" Gershon, who joined with Earth911, Inc. as an
advisor in 2011, is president of GershonMedia, which provides
advisory services to digital media enterprises. He's made both the
2012 and 2013 AlwaysOn Power Players New York City list.
Gershon spent 15 years at The Walt Disney Company earning
recognition as a pioneer in online and mobile video. As the senior
vice president and general manager of corporate strategy, business
development and technology, Gershon developed new digital
businesses for the company, as well as new digital revenue
opportunities for all Disney/ABC content, including broadband,
wireless, cable, IPTV and VOD. Gershon was instrumental in
delivering Disney/ABC content, including "High School Musical,"
"Desperate Housewives" and "Lost," to Sprint's mobile video
service. He also created, launched and distributed the 24-hour ABC
News channel, ABC News Now.
Gershon served as senior vice president & general manager
for ABC News, Digital Media Group and is credited with stabilizing
and nurturing ABC News' online businesses. He has also been
recipient of the George Foster Peabody Award, RTNDA Edward R.
Murrow Awards and numerous Webby Awards. In 2003 he was named in
the top 10 of Streaming Media Magazine's list of the Most
Influential People in Streaming Media. He also serves on the
advisory boards of top digital companies, including Boxee, Fwix,
Row44, Woozworld, and several other companies in the mobile and
online video space. He also serves on the board of SpotXchange.
About Earth911, Inc. Earth911 gathers,
distributes and analyzes localized recycling information to assist
manufacturers, organizations and consumers with product end-of-life
solutions. Working to increase the recycling and disposal of
consumer goods since 1991, Earth911′s services enhance and support
companies' responsible waste initiatives. The Earth911 Recycling
Directory is the largest and most accurate in the nation, with more
than 1.6 million ways to recycle more than 360 types of materials.
Follow @Earth911BizNews or visit http://business.earth911.com to
learn more. Earth911, Inc. is a wholly-owned subsidiary of Infinity
Resources Holdings Corporation (OTCQB: IRHC) (OTCBB: IRHC).
Infinity Resources Holdings companies provide innovative waste
reduction and landfill diversion solutions for recycling and proper
disposal of commercial and consumer waste streams. Visit
http://www.infinityresourcesholdingscorp.com/.
Forward-Looking Statements This document
contains forward-looking statements that are subject to a number of
risks, assumptions, and uncertainties that could cause the
Company's actual results to differ materially from those projected.
These risks, assumptions, and uncertainties include the following:
the ability of the Company to raise capital; the ability to
complete systems within currently estimated time frames and
budgets; the ability to compete effectively in a rapidly evolving
and price-competitive marketplace; changes in nature of
telecommunications regulation in the United States and other
countries; changes in business strategy; the successful integration
of newly acquired businesses; the impact of technical change; and
other risks referenced from time to time in the Company's filings
with the Securities and Exchange Commission.
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MEDIA CONTACTS: Susan Larsen Business Communications Manager
Earth911, Inc. 480.889.2650 IRHC INVESTOR RELATIONS: Jeff Rassas
480.463.4246
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