Phoenix Sets Goals to Become the Greenest City in the Southwest
March 11 2013 - 6:00AM
Marketwired
The city of Phoenix could be known as the greenest city in the
Southwest by 2020, as it undertakes an overhaul of its current
solid waste management programs to increase efficiency, lower
costs, boost convenience and motivate the public to take an active
role in landfill diversion.
Arizona-based Earth911, Inc., an Infinity Resources Holdings
Company (OTCQB: IRHC) will partner with Calif.-based Citizen Group,
a branding and advertising agency, in the project that will track
toward Phoenix Mayor Greg Stanton's goal for the city of 40%
landfill diversion by 2020, known as the 40 by 20 initiative.
With nearly 400,000 customers, the city's Public Works
Department devised specific goals to focus solid waste management
on efficiencies and sustainability solutions. Those goals include
environmental stewardship that encompasses lowering the amount of
waste sent to landfills, outreach to city residents, new green
initiatives at city facilities, and inventive reuse of closed
landfills for projects such as city parks. Other goals include
revamping the way waste is handled by the city, including diversion
of organic waste to composting, improving collection services, and
reducing illegal dumping and mishandling of household hazardous
waste.
"We're opening a new chapter for Earth911, Inc. with this
partnership, which enables us to help major population centers to
achieve aggressive goals like the Phoenix 40 by 20. With this
initiative, Phoenix has an opportunity to lead comparable cities in
innovative waste collection, management and consumer education
practices," said Corey Lambrecht, Earth911, Inc. President and
COO.
Under the agreement, Earth911, Inc. and Citizen Group will
accomplish the outreach portions of the full 40 by 20 initiative by
developing a plan for communication and public education. Together,
the companies will evaluate the best practices of model cities to
devise a solution that will help the city achieve its 40% landfill
diversion goal by increasing residents' motivation, understanding
and participation in recycling and proper disposal.
"We are thrilled to be partnering with Earth911 and the city of
Phoenix," said Robin Raj, founder & executive creative director
of Citizen Group. "Our aim is to make the Phoenix region a national
model for what's possible in terms of waste reduction and
diversion. We'll do it by developing a campaign that uses a variety
of modern communications -- from social media to mobile to local
partnerships -- to get the message out and create engagement while
tapping into a strong sense of mission and civic pride."
In addition to identify gaps in recycling availability and
residents' knowledge of how to recycle, Earth911, Inc. will use its
expertise in recycling data to define a strategy for best
communicating about recycling to residents, including the use of
mobile applications and the use of data about common consumer
products.
"Our expertise in guiding companies toward true product
stewardship for every consumer product combined with the city of
Phoenix's initiative creates a new playing field. Now, recycling
and conserving natural resources through product-based material
recovery have a fighting chance by empowering citizens with
actionable information about what they can do locally and at home,"
Lambrecht added.
For more details on the city's 40 by 20 initiative visit
phoenix.gov/publicworks.
About Earth911 Earth911 gathers,
distributes and analyzes localized recycling information to assist
manufacturers, organizations and consumers with product end-of-life
solutions. Working to increase the recycling and disposal of
consumer goods since 1991, Earth911′s services enhance and support
companies' responsible waste initiatives. The Earth911 Recycling
Directory is the largest and most accurate in the nation, with more
than 1.6 million ways to recycle more than 360 types of materials.
Follow @Earth911BizNews or visit http://business.earth911.com to
learn more. Earth911, Inc. is a wholly-owned subsidiary of Infinity
Resources Holdings Corporation (OTCQB: IRHC). Infinity Resources
Holdings companies provide innovative waste reduction and landfill
diversion solutions for recycling and proper disposal of commercial
and consumer waste streams. Visit
http://www.infinityresourcesholdingscorp.com/.
About Citizen Group Citizen Group is an
award-winning integrated marketing & communications agency
dedicated to building "citizen brands." The agency develops
powerful pro-social campaigns by working with for-profit companies,
non-profit orgs, and civic groups that aim to lead with their
values and do well by doing good. Citizen creates deliverables
across various media including broadcast, websites, social media,
events, online marketing, print, identity systems, branded content,
and community-based initiatives. It works closely with its clients
to set realistic objectives and then holds itself accountable to
deliver measurable results. Since 2006, Citizen has worked with a
wide range of pro-social clients including Amnesty International,
AT&T, Cisco WebEx, Franklin Templeton Investments, Major League
Baseball, NRDC, Portuguese Cork Association, The Heinz Endowments,
United Nations, USA Network, Walmart (sustainability program), and
WWF Climate Savers. Details at http://citizengroup.com
Forward-Looking Statements This document
contains forward-looking statements that are subject to a number of
risks, assumptions, and uncertainties that could cause the
Company's actual results to differ materially from those projected.
These risks, assumptions, and uncertainties include the following:
the ability of the Company to raise capital; the ability to
complete systems within currently estimated time frames and
budgets; the ability to compete effectively in a rapidly evolving
and price-competitive marketplace; changes in nature of
telecommunications regulation in the United States and other
countries; changes in business strategy; the successful integration
of newly acquired businesses; the impact of technical change; and
other risks referenced from time to time in the Company's filings
with the Securities and Exchange Commission.
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MEDIA CONTACTS: Susan Larsen Business Communications Manager
Earth911, Inc. 480.889.2650 IRHC INVESTOR RELATIONS: Jeff Rassas
480.463.4246
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