Tetris Becomes the Stepping Blocks to Entertainment and Leisure
March 31 2023 - 11:00AM
Business Wire
PLAYSTUDIOS rolls out its industry-leading
Rewards Store for the timeless puzzle game, allowing tens of
millions of mobile players to earn entertainment, travel, and
leisure rewards
Redeemable rewards include a free one-month
subscription to Apple TV+, just in time for the premiere of Apple
Original Film Tetris, debuting globally on March 31
PLAYSTUDIOS, Inc. (NASDAQ: MYPS), the creator of the playAWARDS
loyalty platform and an award-winning developer and publisher of
free-to-play mobile and social games that offer real-world rewards
to players, today announced the rollout of its industry-leading
playAWARDS loyalty platform for Tetris®, one of the most popular
video games of all time. For the first time in the iconic puzzle
game’s nearly 40-year history, mobile players will be able to earn
in-game loyalty points that can be redeemed for real-life rewards
from a global collection of iconic leisure, hospitality,
entertainment, and other brands.
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PLAYSTUDIOS rolls out its
industry-leading Rewards Store for the timeless puzzle game,
Tetris, allowing tens of millions of mobile players to earn
entertainment, travel, and leisure rewards, including a free
one-month subscription to Apple TV+, just in time for the premiere
of Apple Original Film Tetris, now streaming globally on Apple TV+.
(Photo: Business Wire)
“This is an exciting evolution for Tetris and a groundbreaking
advancement for casual mobile gaming as a whole,” said Andrew
Pascal, founder and CEO of PLAYSTUDIOS. “Our players earn loyalty
points for doing something they love and can use those points for a
range of enjoyable travel and leisure activities. At the same time,
our Rewards partners are introduced to passionate consumers.
Everyone wins.”
The launch of PLAYSTUDIOS’ loyalty program for Tetris is aptly
timed to the debut of Apple Original Films’ Tetris, a thriller
based on the true story of American video game salesman Henk Rogers
(played by Taron Egerton) and his discovery of Tetris in 1988. The
film premiered at the 2023 SXSW Festival and is now available to
stream globally on Apple TV+ Friday, March 31. To celebrate the
launch of the rewards store in Tetris, PLAYSTUDIOS will be offering
a limited-time one-month trial subscription for Apple TV+, where
Tetris mobile players can enjoy the film for free.
Tetris mobile players can earn in-game playAWARDS loyalty points
by completing levels, hitting daily goals, and reaching milestones
within the game. They can then unlock rewards such as a one-month
subscription to Apple TV+ by using those points.
Currently, playAWARDS reaches 1.5 million daily active users
(DAU) and more than 6 million monthly active users (MAU). Once
playAWARDS is integrated into Tetris and, later this year, other
PLAYSTUDIOS casual mobile games, such as Solitaire, Spider
Solitaire, Sudoku, and Mahjong, the platform will reach a total of
more than 3.5 million DAUs, and more than 12 million MAUs. With
200+ iconic hospitality, entertainment, and leisure brands across
20 countries and four continents -- such as MGM Resorts
International, Norwegian Cruise Line, Wolfgang Puck, Resorts World,
IHG Hotels & Resorts, Gray Line Tours and more, PLAYSTUDIOS
players have used their loyalty points to purchase more than 12
million rewards, valued at over $500 million to date.
PLAYSTUDIOS secured the exclusive global rights to develop and
publish for Tetris across mobile platforms in November 2021. In
addition to Tetris, PLAYSTUDIOS’ award-winning games lineup
includes myVEGAS Slots, myVEGAS Blackjack, myVEGAS Bingo, POP!
Slots, MGM Slots Live, and myKONAMI Slots. All titles are available
as free downloads via iOS, Android, and on Facebook in your
browser.
About PLAYSTUDIOS, Inc.
PLAYSTUDIOS (Nasdaq: MYPS) creator of the groundbreaking playAWARDS
loyalty platform is a publisher and developer of award-winning
mobile games, including the iconic Tetris® mobile app, Solitaire,
Spider Solitaire, Sudoku, and its casino-style games such as Pop!
Slots, myVEGAS Slots, myVEGAS Blackjack, myKONAMI Slots, myVEGAS
Bingo, and MGM Slots Live. The playAWARDS loyalty platform enables
players to earn real-world rewards from a global collection of
iconic hospitality, entertainment, and leisure brands. playAWARDS
partners include MGM Resorts International, Wolfgang Puck,
Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line
Tours, and Hippodrome Casino among others. Founded by a team of
veteran gaming, hospitality, and technology entrepreneurs,
PLAYSTUDIOS apps combine the best elements of popular casual games
with compelling real-world benefits. To learn more about
PLAYSTUDIOS, visit playstudios.com.
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