PLAYSTUDIOS Announces Games Industry Veteran Mickey Sonnino as Global COO
February 02 2023 - 8:00AM
Business Wire
Today, Andrew Pascal, founder and chief executive officer of
PLAYSTUDIOS, Inc., announced the appointment of Mickey Sonnino as
Chief Operating Officer of PLAYSTUDIOS, Inc. As part of a global
management team, she will be based in Tel Aviv, Israel, and report
directly to Mr. Pascal.
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Mickey Sonnino, Global COO of Playstudios
(Photo: Business Wire)
“Mickey Sonnino’s breadth and depth of experience in both gaming
and consumer marketing will bolster our company’s operating
performance and further establish PLAYSTUDIOS as an innovator in
the gaming industry. Her background and sensibilities make her
ideally suited to further advance our unique position as the
leaders in rewarded play,” said Mr. Pascal.
As a member of a globally based leadership team, Ms. Sonnino
will have operational responsibility for studios in the Americas,
Middle East, Europe, and Asia.
PLAYSTUDIOS, Inc (MYPS) is the developer and publisher of a
diverse portfolio of free to play casual games, including the most
enduring name in gaming, Tetris; the highly regarded myVEGAS suite
of casino-style games featuring founding partner MGM’s properties
on the famed Las Vegas Strip; and casual game leaders like
Solitaire, Spider Solitaire and Sudoku.
Ms. Sonnino brings more than 20 years of experience in marketing
across sectors and for some of the world’s biggest brands. Most
recently, Ms. Sonnino served as a member of the Playtika Management
Team in her role as Senior Vice President of Strategic
Communications for Playtika Holding Corp in Tel Aviv. Prior to this
role, Ms. Sonnino was Vice President of Monetization and
subsequently General Manager for Slotomania, one of Playtika’s
leading games.
Ms. Sonnino brings a global perspective shaped by her experience
working across regions and industries. In her earlier career, Ms.
Sonnino developed brand strategy for Revlon’s Almay brand in New
York City, before taking over European brand marketing for over 400
beauty tool SKUs in the company’s London office. Prior to that, Ms.
Sonnino served in positions of increasing responsibility within
Bristol Myers Squibb, the global pharmaceutical company based in
New Jersey.
“The playAWARDS platform is an innovative player retention tool
for the gaming industry and offers Rewards Partners access to a
highly motivated and unusually focused audience of players who in
turn can enjoy rewards from some of the world’s best-known brands.
Gaming lies at the intersection of entertainment and media, and I
believe PLAYSTUDIOS is uniquely positioned to exploit its unique
position and rapidly growing potential. I am excited to contribute
and help guide the company during this dynamic stage in its
evolution,” said Ms. Sonnino.
Ms. Sonnino holds an MBA from the Kellogg School of Management
at Northwestern University, a B.A. in computer science from Tel
Aviv University, and a B.S. in mathematics and economics from the
Hebrew University of Jerusalem. Before beginning her career in
business, she served two years as a Course Commander in the Israeli
Intelligence Forces. She lives with her husband, Avner, and their
four daughters in Tel Aviv.
About PLAYSTUDIOS, Inc.
PLAYSTUDIOS (Nasdaq: MYPS) creator of the groundbreaking
playAWARDS loyalty platform is a publisher and developer of
award-winning mobile games, including the iconic Tetris® mobile
app, Pop! Slots, myVEGAS Slots, myVEGAS Blackjack, myKONAMI Slots,
myVEGAS Bingo, MGM Slots Live, Solitaire, Spider Solitaire and
Soduku. The playAWARDS loyalty platform enables players to earn
real-world rewards from a global collection of iconic hospitality,
entertainment, and leisure brands. playAWARDS partners include MGM
Resorts International, Wolfgang Puck, Norwegian Cruise Line,
Resorts World, IHG, Bowlero, Gray Line Tours, and Hippodrome Casino
among others. Founded by a team of veteran gaming, hospitality, and
technology entrepreneurs, PLAYSTUDIOS apps combine the best
elements of popular casual games with compelling real-world
benefits. To learn more about PLAYSTUDIOS, visit
playstudios.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230202005312/en/
BerlinRosen media@playstudios.com
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