Canadian favorite joins lineup of flavor
mashups, including Lay's®
Cheetos® Cheese flavored,
Lay's® Doritos®
Cool Ranch® flavored and
Lay's® Wavy Funyuns®
Onion flavored as latest Flavor Swap®
variety
PLANO,
Texas, Aug. 8, 2023 /PRNewswire/ -- Since 2021,
Lay's Flavor Swap potato chips have brought unexpected yet
unforgettable twists to fan-favorite Frito-Lay chips, bringing
smiles to snackers everywhere. Now, Lay's is introducing Lay's
Kettle Cooked Ruffles All Dressed flavored potato chips. Inspired
by the number one Ruffles chip flavor in Canada, Ruffles All Dressed, the new mashup
with Lay's Kettle Cooked potato chips creates an extraordinary new
flavor experience certain to be an instant international
sensation.
The Ruffles All Dressed potato chip flavor first captured
Americans' hearts and stomachs with its U.S. debut in 2015 before
leaving shelves in 2021. This summer, Lay's is reviving the popular
seasoning in a fusion between Lay's Kettle Cooked and Ruffles in a
chip that offers a tangy, savory and sweet flavor experience all in
one bite that will surprise and delight American and Canadian
snackers alike.
"Lay's is the authority in flavor innovation, with
groundbreaking flavors found in the Lay's Flavor Swap program among
those leading the charge in bringing joy to our fans," said
Tina Mahal, senior vice president of
marketing, Frito-Lay North America.
"With Lay's Kettle Cooked Ruffles All Dressed flavored potato
chips, we found a new way to connect with consumers by listening to
what they wanted to see from us – bringing back Ruffles All Dressed
– while adding a fresh spin with Lay's Kettle Cooked."
Along with the new flavor, Lay's is reprising some hits from
Flavor Swap's past to bring joy to the ultimate snackers:
- LAY'S CHEETOS Cheese flavored: What happens when the
cheesiness of Cheetos snacks meets the delicious crispiness of
Lay's potato chips? Open the bag and find out.
- LAY'S DORITOS COOL RANCH flavored: Ever wondered what
Doritos Cool Ranch flavor would taste like on Lay's potato chips?
Saddle up because Lay's put this iconic Doritos flavor on its
iconic potato chips.
- LAY'S WAVY FUNYUNS Onion flavored: Who said you needed
rings to have fun? Get the flavor of Funyuns rings now on Lay's
Wavy potato chips – for good!
Starting this month, the four Flavor Swap flavors will be
available at retailers nationwide. Lay's Cheetos Cheese and Lay's
Doritos Cool Ranch can be found in 7.75 oz bags, with Lay's Kettle
Cooked Ruffles All Dressed available in 8 oz bags and Lay's Wavy
Funyuns Onion in 7.5 oz bags for $4.79. Lay's Cheetos Cheese and Lay's Doritos
Cool Ranch can also be found in smaller 2.625 oz bags, along with
Lay's Kettle Cooked All Dressed, available in a 2.5 oz bag for
$2.49.
Lay's Cheetos Cheese, Lay's Doritos Cool Ranch and Lay's Kettle
Cooked Ruffles All Dressed flavored potato chips will be available
while supplies last and Lay's Wavy Funyuns Onion flavored potato
chips are here to stay.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $23
billion convenient foods division of PepsiCo, Inc.
(Nasdaq: PEP), which is headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/ and on
Twitter http://www.twitter.com/fritolay. Learn more about
Lay's by visiting www.facebook.com/lays or on Twitter
at www.twitter.com/lays. You can also follow Lay's on
Instagram by visiting http://instagram.com/lays.
About Frito-Lay North
America
Frito-Lay North America is the $23
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
and Tostitos tortilla chips and branded dips, Cheetos snacks,
Stacy's pita chips, PopCorners popped-corn snack, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than
200 distribution centers and services 315,000 retail customers per
week through its direct-store-delivery model. Learn more about
Frito-Lay at the corporate website, www.fritolay.com, on
Twitter (@fritolay), on Instagram (@fritolay) and on Facebook
(Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86 billion in net
revenue in 2022, driven by a complementary beverage and convenient
foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow
on Twitter, Instagram, Facebook,
and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America