Pepsi Partners with Celebrity Creative
Director, Choreographer and Actor Beau
Casper Smart to Create an Immersive Music and Dance
Experience on International Dance Day; Releases Limited-Edition Set
of Pepsi and Pepsi Zero Sugar Cans Inspired by U.S. Latin Music
Hotspots
PURCHASE, N.Y., April 27,
2023 /PRNewswire/ -- Latin music is having more than
a moment. It's been a mainstay in Hispanic communities across the
U.S., and its popularity continues to transcend mainstream as new
fans discover, embrace and move to its distinct rhythms and sounds.
Just in time for International Dance Day on April 29, Pepsi invites fans of Latin music to
meet in the metaverse for the first-ever Muévelo con Pepsi
Latin fusion dance master class led by celebrity creative director,
choreographer and actor, Beau Casper
Smart, and featuring some of today's most popular Latin
music genres. Participants will put their dance skills to the test
and learn unique moves with high-energy choreography to the beat of
five Latin music genres, including Banda, Cumbia, Norteño, Salsa
and Reggaeton.
To mark the occasion, PepsiCo's Hispanic Business Unit is
launching a special collection of Pepsi and Pepsi Zero Sugar cans
that showcase these five genres in select U.S. cities where each
has been widely embraced, with nods to the people, instruments and
places where Latin music fuses into the community. The exclusive
cans are a special incentive to step into the virtual dance floor
and can only be collected by joining the Muévelo con Pepsi
dance class on April 29. The first
400 participants to join the metaverse dance class, find the
giveaway redemption screen and enter their information will receive
the complete Pepsi and Pepsi Zero Sugar can collection.*
"Latin music has always been known for its distinct rhythms and
ability to bring people together – especially on the dance floor.
We're excited that Beau Casper
Smart, one of the most influential creative directors and
Latino choreographers in the music and entertainment industry, will
take center stage in the metaverse to share his knowledge and
passion for dance with all who join," said Esperanza Teasdale, Vice President & General
Manager, Hispanic Business Unit, PepsiCo Beverages North America.
"Pepsi is a brand known for instigating moments of unapologetic
enjoyment, and this International Dance Day, we welcome everyone to
celebrate their shared passion of music and dance in the metaverse
and through the limited edition can collection."
Muévelo con Pepsi in the Metaverse
On Saturday, April 29, at
2:00 p.m. ET, participants are
invited to visit MueveloConPepsi.com and get ready to move. Once in
the experience, participants can navigate the environment and visit
different dance zones, each corresponding to one of the five Latin
music genres – Banda, Cumbia, Norteño, Salsa and Reggaeton – and
featuring custom choreography led by Casper. At the center of the
experience is the Muévelo con Pepsi main stage where Casper
will bring all the steps together in a single mashup that you'll
want to show off in real life, too. Not a dancer? Not a problem.
Because just like music, dancing is for everyone. Casper will break
down his choreography step-by-step, making sure everyone finds
their footing. Along the way, users will have the chance to unlock
special giveaways, including the free, limited-edition Pepsi and
Pepsi Zero Sugar can collection for the first 400 participants that
discover and complete the redemption screen.
"I'm proud to partner with Pepsi to celebrate the rich diversity
of Latin music on International Dance Day through my biggest
passion – dance," said Smart. "Latin music has been a continual
source of inspiration throughout my career, and I'm excited to be a
part of this campaign that celebrates the universal language of
music," he continued. "No matter your dance skill level, we invite
everyone to come find their step at Muévelo con Pepsi in the
metaverse, and grab yourself a free set of the limited-edition can
collection."
Limited-Edition Pepsi and Pepsi Zero Sugar Can
Collection
Inspired by the vibrant U.S. cities where Latin music continues
to grow in popularity, the exclusive Pepsi and Pepsi Zero Sugar can
collection celebrates five of the many different genres that have
transcended their countries to become chart-toppers in the U.S.
Each of the cans is dedicated to one of the five genres – Banda,
Cumbia, Norteño, Salsa and Reggaeton – and include artistic nods to
the culture, people and places in each city where these genres have
become a part of the community. The musicians featured on each can
hold an instrument or piece of equipment unique to their genre,
which collectively form a single Latin fusion band when all cans
are placed together side-by-side.
- Los Angeles -
Banda: Scenes of a laid-back Los
Angeles lifestyle are depicted on the can where the love for
street vendors and celebration of lowrider car culture merge with
beachside scenes, outdoor activities and plenty of dancing to the
lively brass sounds of Banda music.
- Chicago -
Cumbia: The wind blows through Chicago's iconic city skyline where
architectural landmarks and the food truck community create the
backdrop for the Cumbia can. The booming and resonating notes of
the accordion play across the scene to create upbeat, bold rhythms
that have locals dancing anywhere the music plays.
- Texas -
Norteño: Everything is bigger in Texas, including the love of Norteño music.
The can design features nods to Texas' many nuances – from its nickname of the
Lone Star State and being home to the NASA Space Center to the
glittering city skylines of Dallas
and Houston and the vast desert
landscapes. The bajo sexto (sixth bass) is front and center as one
of the key instruments helping create the authentic Norteño
sound.
- New York -
Salsa: The Salsa can has a design that is uniquely
New York and pays tribute to the
city's most recognizable landmarks like the Statue of Liberty,
Yankee Stadium and the Brooklyn Bridge, with visual callouts to
New York's fast-paced lifestyle,
like cabs, food carts and dancing in the streets. Central to the
Salsa sound is the conga drum creating a high-tempo beat that moves
your feet.
- Miami -
Reggaeton: Follow this music phenomenon all the way down
to Miami's Calle Ocho where
Latin rhythms and beats fuse to bring people to the dance floor.
The can design is inspired by the city's art deco architecture,
vintage style cars, views of iconic Miami
Beach and swaying palm trees to create a sunny scene in
celebration of Reggaeton music.
The Muévelo Con Pepsi metaverse dance class is just one
of many new ways that Pepsi continues to connect fans with their
favorite passion points, especially music. In 2022, Pepsi announced
the new Pepsi Music Lab, an annual academy committed to shining a
spotlight on the next generation of superstars by removing industry
barriers and providing performance opportunities, mentorship and
coaching, brand-building workshops, content capture, radio
amplification and more. Three Latin artists were chosen for the
Pepsi Music Lab Class of '22 – '23 including: Samy Hawk, a Venezuelan artist whose sound
blends rap and hip-hop with elements of funk and pop; Nohemy, who
infuses her Puerto Rican heritage into a modern Latin Pop-Urban
sound; and SERGIO who derives his Latin Pop sound from his
Mexican-American NorCal upbringing. On April
29, all three artists will join the Muévelo Con Pepsi
metaverse experience and invite their fans to do the
same.
For more information about Muévelo con Pepsi,
visit MueveloConPepsi.com.
*Open to legal U.S. residents of 50 US and DC, 18 or older at
time of registration. Void where prohibited. Registration begins
4/29/23, 2:00:00 p.m. ET & ends
5/1/23, 11:59:59 p.m. ET. Limit one
claim per person/email address. While Supplies Last. Not eligible
for PepsiCo employees.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE PepsiCo, Inc.