Rold
Gold® pays homage to the region where
hard pretzels were first made and asks pretzel lovers how they Just
Add Gold™ for a chance to win
PLANO, Texas,
April 26,
2023 /PRNewswire/ -- Rold
Gold® commemorates the hard pretzel's legacy in
the Northeast this National Pretzel Day by giving away cash prizes
to fans across the area. The iconic brand that's shown up for
pretzel lovers for more than 100 years calls on snackers to share
all the ways they Just Add Gold™ to their special moments – how
they enjoy Rold Gold pretzels from
dipping and pairing to group get-togethers and solo occasions – for
a chance to take home a share of the cash prize.
"Just Add Gold™ celebrates 20 years of our favorite snack's
national holiday and the passionate Northeast snackers who enjoy
more pretzels than anyone else in the U.S.," said Leslie Vesper, vice president of brand marketing
at Frito-Lay North America. "With a deep-rooted legacy of our own,
Rold Gold understands the importance
of tradition, and we want to hear how this classic and versatile
snack has been part of our fans' most treasured golden
moments."
A Pennsylvania baker is
credited for accidentally inventing the hard pretzel more than 160
years ago when a batch of soft pretzels was overcooked. The crunchy
snack that resulted became an integral part of the state's culture
and economy, leading to the Pennsylvania governor's 2003 proclamation that
recognized April 26 as National
Pretzel Day.
Now through June 25, pretzel
enthusiasts in Pennsylvania,
Ohio, New Jersey, New
York, Connecticut,
Rhode Island, Massachusetts, Vermont, New
Hampshire and Maine can
visit JustAddGold.com to share how they Just Add Gold™ to
their lives. One winner will be selected weekly to score
$5,000 from the total $50,000 cash prize.
For more information and for official rules, visit
JustAddGold.com.
About Frito-Lay North America
Frito-Lay North America is the $23
billion convenient foods division of PepsiCo, Inc. (NASDAQ:
PEP), which is headquartered in Purchase,
NY. Frito-Lay snacks include Lay's and Ruffles potato chips,
Doritos and Tostitos tortilla chips and branded dips, Cheetos
snacks, Stacy's pita chips, PopCorners popped-corn snack, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in
2022, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow
on Twitter, Instagram, Facebook, and LinkedIn
@PepsiCo.
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SOURCE Frito-Lay North America