Presented by Frito-Lay, Quaker and the PepsiCo
Foundation, Super Bowl LVII's Premier
Purpose-driven
Culinary Event, Held February 11,
2023, in Arizona, will
Support GENYOUth's Commitment to End Student Hunger
NEW
YORK, April 11, 2023 /PRNewswire/ --
GENYOUth, a national nonprofit organization which creates
healthier school communities, today announced that the collective
impact of the Taste of the NFL philanthropic event totaled
$1.8 million, which will
benefit 700 schools and 385,000 students by
increasing access to 100 million school meals to foster
nutrition security among students in all 32 NFL club markets.
Celebrating over 30 years as the Super Bowl's largest
purpose-driven culinary experience, Taste of the NFL was held at
Chateau Luxe in Phoenix on
February 11, 2023, with support from
presenting sponsors Frito-Lay, Quaker and the PepsiCo
Foundation.
The event featured over 30 chefs, including renowned celebrity
chefs Andrew Zimmern, Carla Hall, Tim
Love, Lasheeda Perry and
Mark Bucher, as well as Arizona culinary stars including Maurice Gordon, Christopher Gross, Beau
MacMillan, Maria Mazon, and
Mark Tarbell; and chefs from the
PepsiCo Foundation's IMPACTO Hispanic Business Accelerator and
PepsiCo's Juntos Crecemos programs including Yesenia Ramirez, Miriam
Ramirez, Lucia and Ramon
Garcia, and Imelda Hartley.
They were joined by over 30 NFL Legends and players including
Najee Harris, Rashad Jennings, Doug
Flutie, Mike Haynes,
Chris Draft, David Caldwell, Jarrod
Bunch, Kyle Rudolph and
Drew Stanton; as well as over 2,300
football and foodie fans inspired to help end student hunger.
"For many students, school meals are a lifeline and the only
source of good nutrition they receive on some days. The collective
impact of the Taste of the NFL equips GENYOUth to provide
grants to 700 school nutrition programs in the Super Bowl host city
and 31 additional NFL markets," said Ann Marie
Krautheim, M.A., R.D., L.D., CEO of
GENYOUth. "We are grateful for the support of our Taste of
the NFL supporters – the NFL, Frito-Lay, Quaker,
and the PepsiCo Foundation; as well as GENYOUth End
Student Hunger partners including American Family Insurance,
Challenge Butter, Charles Woodson's
Intercept Wine, Columbus Craft Meats, Danzeisen
Dairy, FEED, Frontdoors Media, Hellmann's, Hormel Foods,
Hensley, Hubbard Radio Phoenix, JAM Cellars, Kona Grill,
PopCorners, Remy Cointreau, Remy Martin, Shamrock
Foods, STK, Tequila Corrido, Teremana Tequila,
Tito's Handmade Vodka, Undeniably Dairy, Valley
Buick GMC Dealers, and Woodson Bourbon Whiskey."
"We are proud of GENYOUth's work to help tackle food insecurity
and grateful for the engagement of NFL sponsors Frito-Lay, Quaker
and the PepsiCo Foundation. Their support of Taste of the NFL and
partnership in programs critical to increasing school meal
participation is directly benefitting the Super Bowl's host
community in Arizona," said
Peter O'Reilly, NFL Executive
Vice President, Club Business & League Events. "As Taste of
the NFL's charitable partner and beneficiary, and as a
long-standing NFL non-profit partner, GENYOUth's commitment to
creating healthier school communities through school grants and
programs, including NFL FLAG-In-Schools, is admirable."
Building a Framework of Nutrition Security in
Phoenix and Arizona
In the lead up to Super Bowl LVII, Frito-Lay, Quaker and PepsiCo
Foundation – along with the Arizona Super Bowl Host Committee,
Dairy Council® of Arizona, BHHS Legacy Foundation, Fiesta Bowl
Charities, Fry's Food Stores, and the ISA Foundation – partnered
with GENYOUth on Mission 57: End Student Hunger, a community
initiative which has provided Grab and Go school meal equipment
packages and NFL FLAG-In-Schools kits to help tackle food
insecurity and increase physical activity in 57 high-need
Arizona schools. Mission 57
will provide access to over 8.5 million school meals and increase
opportunities for physical activity among 31,000 Arizona students.
"Our support of Taste of the NFL and Mission 57 will drive
meaningful impact to help end student hunger and uplift communities
in Arizona and across the nation
where our employees live and work," said Joan Cetera, Vice President, Communications and
Community Impact, PepsiCo Foods North America. "We are
proud of our partnership with GENYOUth in providing equitable
access to critical resources and tools, which help schools
alleviate food insecurity among our most vulnerable children and
allow communities to thrive."
"We are proud of our long-standing support of GENYOUth,
including the 2023 Taste of the NFL and accompanying Mission 57
initiative, both of which advance the PepsiCo Foundation's
commitments to addressing food insecurity by increasing equitable
access to nutritious food," said C.D. Glin, President, PepsiCo
Foundation, and Global Head of Philanthropy, PepsiCo.
Planning is already underway for Taste of the NFL 2024 in
Las Vegas, Nevada with customized
sponsorship opportunities available. Contact Kelianne Johnson,
GENYOUth Director of Marketing & Development, at
Kelianne.Johnson@GENYOUthNow.org for sponsorship details.
GENYOUth is also inviting school nutrition professionals and
educators to apply for Fuel Up To Play 60 School Meal Equipment
Grants at funds.genyouthnow.org through May
2, 2023.
About GENYOUth
GENYOUth is a 501c3 nonprofit organization that creates healthier
school communities. Founded by America's dairy farmers and the NFL,
GENYOUth convenes a network of private and public partners,
including Fortune 100 companies and foundations, to raise funds for
youth wellness initiatives that give youth the inspiration,
motivation, and programs to be healthy high-achieving students.
GENYOUth's flagship program, Fuel Up to Play 60, enrolls over
73,000 U.S. schools, reaching over 38 million students. Our school
nutrition grants increase access to healthy school meals among food
insecure students. NFL FLAG-In-Schools is the fastest-growing youth
sport in the country (ages 6-14) with over 32,000 flag kits to
school communities reaching over 15 million students. AdVenture
Capital brings out the entrepreneurial spirit and creativity of
students with the support of corporate mentors to solve real world
problems. GENYOUth is the official charitable partner of Taste of
the NFL, a purpose-driven Super Bowl culinary experience that
raises awareness and generates funds to fight hunger and food
insecurity to support the organization's commitment to end student
hunger.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $79
billion in net revenue in 2021, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com
About Frito-Lay North
America
Frito-Lay North America is the
$23 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's and Ruffles potato chips, Doritos and Tostitos
tortilla chips and branded dips, Cheetos snacks, Stacy's pita
chips, PopCorners popped-corn snack, SunChips multigrain snacks and
Fritos corn chips. The company operates 30+ manufacturing
facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About the PepsiCo Foundation
Established in 1962, the
PepsiCo Foundation, the philanthropic arm of PepsiCo, invests in
the essential elements of a sustainable food system with a mission
to support thriving communities. Working with non-profits and
experts around the globe, we're focused on helping communities
obtain access to food security, safe water and economic
opportunity. We strive for tangible impact in the places where we
live and work—collaborating with industry peers, local and
international organizations, and our employees to affect
large-scale change on the issues that matter to us and are of
global importance. Learn more at www.pepsicofoundation.com.
About Quaker
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of
the world's largest consumer packaged goods companies. For more
than 140 years, Quaker's brands have served as symbols of quality,
great taste and nutrition. Quaker® Oats,
Quaker® Rice Cakes and Quaker Chewy® Granola
Bars are consumer favorites. For more information, please visit
www.QuakerOats.com, www.Facebook.com/Quaker, or follow us on
Twitter and Instagram @Quaker.
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SOURCE GENYOUth