Hispanic-owned businesses providing food and
beverage innovations, products and services invited to apply to
join a six-month, mentor-guided program and receive a $20,000 grant to accelerate their businesses and
transform the way consumers live their lives
PURCHASE, N.Y., April 10,
2023 /PRNewswire/ -- Today, PepsiCo, Inc.
(NASDAQ:PEP) announced the launch of its Greenhouse Accelerator
Program: Juntos Crecemos (Together We Grow) Edition. This
year marks the eighth year of the Greenhouse Accelerator program,
and the first-ever Hispanic edition, which focuses on driving
growth of emerging Hispanic-owned food and beverage businesses
through collaboration and innovation.
Beginning today, emerging Hispanic-owned food and beverage
businesses making or selling consumer goods or providing food and
beverage services across the country can apply to the Greenhouse
Accelerator: Juntos Crecemos Edition program. From the pool
of applicants, PepsiCo will select ten high-potential brands,
products and/or foodservice concepts to join the Greenhouse
Accelerator program in June. The ten innovators will receive
$20,000 in grant funding and
participate in a six-month business program designed to accelerate
their growth through personalized mentorship. PepsiCo mentors will
collaborate with the selected start-ups to solve a range of
business challenges, including brand development, scaling
technology, business model development, product optimization and
go-to-market strategy.
The companies will execute an initiative to demonstrate
collaboration and tangible results, and in August, they will share
their initiative progress and present updates in a virtual event to
the evaluation committee. In November, the highest potential
business will be awarded by an expert selection committee an
additional $100,000 to continue its
expansion and an opportunity to continue working with PepsiCo and
Juntos Crecemos to further their growth.
"In line with PepsiCo's Racial Equality Journey goals to support
and uplift diverse suppliers, this year we chose to focus on
Hispanic-owned entrepreneurs," said Esperanza Teasdale, Vice President & General
Manager, Hispanic Business Unit, PepsiCo Beverages North America.
"We are extremely excited and proud to offer diverse companies an
opportunity to grow their businesses with our support, especially
emerging food and beverage brands. Through our mentorship program
and grants we hope to see these businesses grow and further expand
within the food and beverage industry."
Together with PepsiCo Juntos Crecemos, a multifaceted
platform that is part of PepsiCo's $50
million Racial Equality Journey commitment aimed to provide
short and long-term support to Hispanic-owned food and beverage
small businesses over five years, PepsiCo looks to get closer to
and support the emerging Hispanic food and beverage industry.
PepsiCo values being at the forefront of innovation and
collaboration with emerging brands and companies, while supporting
and uplifting diverse suppliers.
"PepsiCo is continually looking for ways to expand access to
small businesses and entrepreneurs, particularly within communities
of color," said Antonio Escalona,
Senior Vice President & General Manager, Hispanic Business
Unit, PepsiCo Foods North America. "Knowing that Juntos Crecemos
looks to help Hispanic entrepreneurs further grow their businesses,
we saw an opportunity to collaborate with the Greenhouse
Accelerator program to uncover emerging Hispanic-owned food and
beverage brands, innovations and services, and help them realize
their business goals, while supporting the Hispanic community."
The Greenhouse Accelerator program first launched in
Europe in 2017 and expanded to
North America in 2018. Over the
years, the program has evolved to support the innovators and
entrepreneurs that appeal to consumer needs, including
sustainability and nutrition solutions. This is the eighth
Greenhouse Accelerator program, and the objective remains the same:
to support entrepreneurs in their growth. To learn more about the
PepsiCo Greenhouse Accelerator: Juntos Crecemos Edition and
how to apply, visit:
https://greenhouseaccelerator.com/juntos-crecemos/.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complimentary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE PepsiCo, Inc.