Music legend Elton
John joins Jack Harlow and
Missy Elliott in Super Bowl spot for
new Doritos® Sweet & Tangy BBQ
Hawaii-based
TikTok challenge winner also makes commercial debut in spot
PLANO,
Texas, Feb. 8, 2023 /PRNewswire/ -- Doritos is
embracing the triangle – the shape and the underappreciated musical
instrument – in its Super Bowl return, encouraging fans to TRY
ANOTHER ANGLE. The TV commercial, released today, spotlights Harlow
struggling to find originality for his next track. Drawing
inspiration from the shape of his favorite snack – Doritos Sweet
& Tangy BBQ – Jack transforms his music with the mesmerizing
tune of a triangle instrument and effectively turns the music
industry upside down. Joined in the spot by music icons
Missy Elliott and Elton John, Harlow unleashes triangle mania.
"Doritos' mission to try another angle really resonates with me,
whether it be pursuing a new artistic challenge like acting or
working on a new sound with my own music," said Harlow.
"Missy Elliott and Elton John are two people who have inspired me
for years, so it was an honor to work with them on another timeless
Super Bowl ad."
Bringing fans into the Super Bowl experience like never before,
Doritos has selected Angie
Yadao-Payad from Hawaii
through its TikTok challenge, #DoritosTriangleTryout, to appear in
the ad as well. With the help of TikTok sensation @vibin.with.tay,
in just three days more than one million videos were submitted,
making it Doritos' most successful TikTok activation to date.
"Doritos always has the most entertaining and fun Super Bowl
commercials, so to become a part of this year's spot through
Doritos' TikTok challenge is unreal!" said Yadao-Payad. "As a
long-time Doritos fan, it makes me want to grab a bag and dig in
because Doritos is my go-to snack for any party."
After dropping three teaser videos (found here, here and here)
in recent weeks – which hinted at a Doritos-inspired collaboration
among music legends – the brand has released its full commercial,
"Jack's New Angle."
"Filming this year's Doritos Super Bowl commercial was so much
fun," said Elton John. "Their
commercials are always so creative, and I was of course honored to
be chosen as the 'Triangle Player of the Year' – I hope Jack
doesn't mind!"
TRY ANOTHER ANGLE on the Second Screen
Doritos will be the first brand to recreate its Super Bowl
commercial in the Metaverse, offering fans the opportunity to
produce and record their own triangle-inspired beats inside
Decentraland at Doritos® Triangle Studios. Each fan can submit
their beat for the chance to win one of Doritos' awesome prizes,
including digital collectibles from CloneX and Meebits valued at
over $20,000 total. Beat creators
will also interact with "triangle mania" wearables, play mini
games, "snack" on the new Doritos Sweet & Tangy BBQ and meet
other fans.
Doritos is also taking Twitter to Another Level® with the
#DoritosTriangleScheme – a pyramid scheme that actually
pays off. Twitter users will need to scan or tap the image in
a Doritos tweet on game day and generate their own unique QR
code, then tweet it out with #DoritosTriangleScheme, #Entry and
@Doritos to get their followers and friends to join. The more
people a fan gets to join the movement, the greater the chance they
have to win, including $25,000 for
the grand prize winner.
"For more than two decades, Doritos has continuously delivered
bigger and bolder Super Bowl commercials," said Brett O'Brien, chief marketing officer at
Frito-Lay North America. "Music continues to play a central role in
our campaigns, as Doritos teams up with the hottest musical artists
to deliver something unexpected for fans. We've continued that
legacy with a trio of iconic talent to inspire fans to break out of
the norm and try another angle through this commercial and a
first-of-its-kind digital experience."
Be sure to tune into Super Bowl LVII this Sunday, February 12, visit TriangleMania.com, and
follow @Doritos on Twitter to see all of the bold angles the
brand has in store on game day.
Frito-Lay at Super Bowl LVII
In addition to the
in-game advertisement from Doritos, Frito-Lay has a second Super
Bowl spot from PopCorners® called "Breaking Good."
PopCorners' in-game commercial marks the brand's first-ever Super
Bowl campaign.
To celebrate the excitement leading up to the big game,
Frito-Lay and PepsiCo Beverages began airing their joint "Road to
Super Bowl" commercial during playoffs. The road will end in
Phoenix at the on-site activation,
Route 57, where consumers can snap a selfie next to the "World's
Largest PopCorner," run across the turf at the Cheetos®
Motel Touchdown Catch before jumping into a pool of foam Cheetos
Puffs, sample bites at the Lay's® Ice Cream Truck, and
more.
Tostitos® will also be on the ground in Phoenix to show fans how they can transform
their favorite chips and dips from snack-time staples to meal-time
MVPs. The brand will launch its first pop-up restaurant, Tost by
Tostitos®, to give fans a front row seat to a new and
unexpected way to experience Tostitos, the Official Chip and Dip of
the NFL. Reservations are currently available for lunch and dinner
February 9 - 11 at
www.tostbytostitos.com. There is no cost to dine at Tost by
Tostitos®.
About Doritos
Doritos believes there's boldness in
everyone. We champion those who are true to themselves, who live
life fully engaged and take bold action by stepping outside of
their comfort zone and pushing the limits. Doritos is one of many
Frito-Lay North America brands – the $19
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Follow Doritos on Twitter, Instagram, YouTube, Facebook and TikTok.
Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, and on
Twitter http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America
is the $19 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's and Ruffles potato chips, Doritos and Tostitos
tortilla chips and branded dips, Cheetos snacks, Stacy's pita
chips, PopCorners popped-corn snack, SunChips multigrain snacks and
Fritos corn chips. The company operates 30+ manufacturing
facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a
complementary beverage and convenient foods portfolio that includes
Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew,
Quaker, and SodaStream. PepsiCo's product portfolio includes a wide
range of enjoyable foods and beverages, including many iconic
brands that generate more than $1 billion each in estimated annual
retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com.
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SOURCE Frito-Lay North America; PepsiCo