The Official Chip of the WNBA Announces
Superstar Athlete's Chip Deal with
the Launch of Her Signature Flavor, Ruffles® Ridge
Twists™ Smoky BBQ
PLANO,
Texas, Aug. 16, 2022 /PRNewswire/ -- As the 2022
WNBA Playoffs presented by Google begin, Ruffles – the Official
Chip of the WNBA – is taking Own Your Ridges® to new
heights and adding a twist on its Chip Deal™ roster by signing WNBA
superstar A'ja Wilson as its first-ever female athlete. Joining the
likes of some of basketball's biggest stars, the four-time WNBA
All-Star, 2020 Kia WNBA Most Valuable Player, 2018 Kia WNBA Rookie
of the Year and Olympic gold medalist is tipping off her multi-year
contract with the game-changing launch of the new Ruffles Ridge
Twists product line, including her own signature flavor, Smoky
BBQ.
The new Ruffles Ridge Twists brings fans an entirely new
snacking experience featuring the same iconic Ruffles ridges they
know and love, but with a light, airy twist. The potato spirals
come in two legendary flavors: Double Cheddar and A'ja's signature
flavor, Smoky BBQ. Ruffles Ridge Twists Double Cheddar features a
buttery and rich flavor that adds a little hop in your step, while
Ruffles Ridge Twists Smoky BBQ taps into A'ja's South Carolinian
roots and brings the classic BBQ flavor fans love.
"I grew up eating Ruffles so it's a dream come true to join the
family of Chip Deal athletes and
have my own signature flavor that's inspired by my Southern roots,"
said Wilson. "What's even better is Ruffles Ridge Twists Smoky BBQ
isn't your average potato snack… it's the first to take the shape
of a twist. And this new flavor is just the beginning! Ruffles and
I have a lot of exciting things coming and I can't wait to keep
this momentum going."
Signing A'ja as its newest Chip
Deal athlete marks Ruffles' first of many upcoming
initiatives with the WNBA. This multi-year partnership cements the
brand's continued commitment and innovation within hoops
culture.
"Through our Chip Deal signings,
fans have been able to engage with their favorite NBA players in a
whole new way, especially through their signature Ruffles flavors,"
said Stacy Taffet, senior vice
president of marketing, Frito-Lay North America. "Now, as the
Official Chip of the WNBA, we're proud to welcome our first-ever
female athlete to our roster with a flavor of her own. A'ja
embodies what it means to Own Your Ridges, so we're owning our
ridges too and elevating our product game as part of this
partnership by bringing fans the first-of-its-kind Ruffles Ridge
Twists."
The product will be available in stores nationwide in the coming
weeks and is currently available on snacks.com in 5.5oz bags for
$5.59 and 1.75oz bags for
$2.29.
Be sure to follow Ruffles on Twitter, Instagram,
Facebook and YouTube to stay informed on all partnership
activations.
About Ruffles
Ruffles is one of many Frito-Lay North
America brands – the $19 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack
Chat blog, http://www.snacks.com/ and on
Twitter http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America
is the $19 billion convenient foods
division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's and Ruffles potato chips, Doritos tortilla chips,
Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website (www.fritolay.com), on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $70 billion in net
revenue in 2020, driven by a complementary food and beverage
portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker,
Tropicana and SodaStream. PepsiCo's product portfolio includes a
wide range of enjoyable foods and beverages, including 23 brands
that generate more than $1 billion each in estimated
annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information,
visit www.pepsico.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ruffles-adds-a-twist-to-the-chip-aisle-with-first-female-chip-deal-welcoming-wnba-all-star-aja-wilson-and-new-ruffles-ridge-twists-to-the-ruffles-roster-301606299.html
SOURCE Frito-Lay North America