PepsiCo Ad Spending Drives Sales -- WSJ
October 04 2019 - 3:02AM
Dow Jones News
By Allison Prang
This article is being republished as part of our daily
reproduction of WSJ.com articles that also appeared in the U.S.
print edition of The Wall Street Journal (October 4, 2019).
PepsiCo Inc.'s sales climbed in its latest quarter as increased
spending on advertising drove growth while also damping
earnings.
Ad spending was up 12% so far this year, Chief Financial Officer
Hugh Johnston said in an interview. "We're seeing returns on the
investment."
The food-and-beverage company reported organic revenue growth of
4.3% for the latest period and said it expects growth of at least
4% for the year. The metric -- which strips out the effect of
currency swings and acquisitions -- has topped 4% for five straight
quarters.
PepsiCo posted $17.19 billion in net revenue for its fiscal
third quarter ended Sept. 7, rising from $16.49 billion a year
earlier on increases across all divisions. Analysts polled by
FactSet were expecting revenue of $16.93 billion.
Shares of PepsiCo rose 3% on Thursday.
Net revenue at its North American beverage division -- the
company's biggest contributor -- rose 3.4%. Chief Executive Ramon
Laguarta said on the company's earnings call that recent
investments in advertising have helped the division.
Mr. Laguarta said Gatorade logged sales growth in the mid-single
digits in the quarter. PepsiCo has tried to bolster the
sports-drink brand, including last year's launch of sugar-free
Gatorade Zero, and Mr. Laguarta said that effort continues.
PepsiCo earlier this year also rolled out three different
flavors of Pepsi that are made with real juice.
Strong results from potato-chip brands helped propel a 5.5% rise
in sales for PepsiCo's Frito-Lay North America division.
"The business is not only growing but winning in the marketplace
versus competition," Mr. Laguarta said of the snack division.
PepsiCo's costs climbed as the company invested more in areas
such as advertising and distribution. Selling, general and
administrative costs rose more than 8% in the latest period.
Mr. Johnston said the investment in advertising spanned
PepsiCo's different brands.
He said the company has also invested to add new lines at its
manufacturing plants.
Net income fell to $2.1 billion in the third quarter, from $2.5
billion a year earlier. The company's income-tax provision almost
tripled, contributing to the drop in profit.
Per share profit fell to $1.49 from $1.75. Adjusted earnings
came to $1.56 a share, beating FactSet's analyst consensus estimate
by 6 cents.
Write to Allison Prang at allison.prang@wsj.com
(END) Dow Jones Newswires
October 04, 2019 02:47 ET (06:47 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
PepsiCo (NASDAQ:PEP)
Historical Stock Chart
From Sep 2024 to Oct 2024
PepsiCo (NASDAQ:PEP)
Historical Stock Chart
From Oct 2023 to Oct 2024