PURCHASE, N.Y., Jan. 28, 2019 /PRNewswire/ -- Pepsi is no
stranger to the Super Bowl and this year, the brand is using the
world's biggest stage to answer the question "Is Pepsi OK?,"
showing the world – and the internet – once and for all that Pepsi
is so much "more than OK!"
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8479054-new-pepsico-commercials-launch/
The brand's highly anticipated in-game advertisement, "More Than
OK," stars Academy Award-nominated and Golden Globe Award-winner
Steve Carell, Grammy
Award-nominated artist Cardi B and Grammy Award-winner
Lil Jon. It takes on a
humorous and playful approach to directly address the exchange
people have often been asked by restaurant wait staff when ordering
a certain cola – "Is Pepsi OK?" instead. Viewers quickly
learn that when it comes to Pepsi, it is so much "more than
OK!" Pepsi's "More Than OK" conversation will come to life in
a number of engaging ways across social media throughout the week
and in local Pepsi pours in Atlanta, so fans can proudly share their Pepsi
pride.
View teasers and extended content
for the ad here and here (Steve
Carell), here (Cardi B) and here (Lil Jon).
View the full :30 in-game ad here,
as well as an extended :60 version here.
"Every day, there are millions of people who enjoy Pepsi
– people who love this brand – yet they continue to be asked 'Is
Pepsi OK?,'" said Todd Kaplan, Vice
President of Marketing, Pepsi. "We felt that it was time to address
this question head-on, by celebrating our fans, our valued
restaurant partners, and our core consumers by unapologetically
letting everyone know that Pepsi is way more than OK. With
the help of a star-studded lineup, we're taking this concept, and
playfully flipping it on its head to show the world how refreshing,
exhilarating, and downright awesome a delicious ice-cold Pepsi
truly is."
As a long-time sponsor of the Super Bowl, Pepsi knows what it
means to celebrate the biggest moment in sports and music by
bringing impactful and dynamic experiences to the fans. This year
in Atlanta, Pepsi will be painting
the town "blue" with bold outdoor advertising, custom packages,
epic celebrations and a number of other surprises. In addition,
Pepsi will once again present the Pepsi Super Bowl LIII Halftime
Show and the Pepsi NFL Rookie of the Year winner – all while
providing a number of ways for consumers to get involved and
participate in this year's big game.
Here's what else Pepsi has planned for Super Bowl LIII:
- Pepsi Super Bowl LIII Halftime Show and :10
lead-in: As previously announced, Pepsi will once again
present the Pepsi Super Bowl LIII Halftime Show featuring
three-time Grammy Award-winning multiplatinum band Maroon 5,
Grammy Award-nominated rapper Travis
Scott, and Atlanta
native Big Boi. This year's show brings together the
broadest range of musical genres ever seen on the Super Bowl
stage.
2019
marks the brand's seventh year as the title sponsor of the
Super Bowl Halftime Show and 17th year as the "Official
Soft Drink of the NFL."
In the 10 seconds before the Pepsi
Super Bowl LIII Halftime Show, Pepsi will share an unforgettable
lead-in to kick off the performance.
- "Planet Pepsi" Super Bowl Party: On Friday, Feb. 1, a once iconic Atlanta venue will turn into "Planet Pepsi" –
an immersive, one-of-a-kind party that will feature a performance
by Travis Scott and friends.
The show will be livestreamed online via iHeartMedia for fans to
participate across the country. At the big, bold and blue "Planet
Pepsi," the brand will create the ultimate atmosphere for fans
attending the concert, including multi-sensory experiences,
projection mapping and plenty of Instagram-worthy moments.
- Pepsi NFL Rookie of the Year Award: On
Thursday, Jan. 31, Pepsi will award
the annual fan-selected Pepsi NFL Rookie of the Year Award. This
year's finalists are Saquon Barkley (running back),
Nick Chubb (running back),
Darius Leonard (linebacker),
Phillip Lindsay (running
back) and Baker Mayfield
(quarterback). The winner will be awarded at Pepsi's Rookie Brunch
Party, which will feature a trophy presentation by ESPN's
Sam Ponder and country music duo
LOCASH, a DJ set by Grammy Award-winner Lil
Jon and a performance by Pepsi's Sound Drop artist
Bryce Vine.
- Limited-Edition Football-Shaped Pepsi Cans: Pepsi
has created a small batch of limited-edition, football-shaped and
heavily textured Pepsi NFL Football Cans to celebrate Super Bowl
LIII. Pepsi will surprise and delight fans through its social media
channels, awarding these completely unique collectible cans to the
most passionate Pepsi fans the week leading up to the big game.
Fans can also find commemorative Pepsi Super Bowl LIII cans in
local Atlanta retailers.
- Pepsi Paints Atlanta Blue: Pepsi has painted
Atlanta blue, with over 350 pieces
of outdoor advertising across the city, celebrating the brands
arrival as the official soft drink of Super Bowl LIII. Fans and
locals alike will see proud Pepsi blue messaging blanketing stores,
on billboards, on recycling bins, at train stations, and even
projection mapped on hotels and at and around the stadium. Pepsi
pour restaurant locations all around town have been outfitted to
wear their "blue" and are offering a number of special promotions
and giveaway opportunities for consumers, including giving away
Pepsi Super Bowl LIII Halftime Show sideline passes and game
tickets.
Join the #PepsiMoreThanOk and #PepsiHalftime conversations
across social on Twitter (@Pepsi), Instagram (@Pepsi) and Facebook,
and visit YouTube.com/Pepsi to check out the latest TV ads,
exclusive content and more.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $63 billion in net
revenue in 2017, driven by a complementary food and beverage
portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and
Tropicana. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 22 brands that generate
more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around us. We believe
that continuously improving the products we sell, operating
responsibly to protect our planet and empowering people around the
world enable PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
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SOURCE Pepsi