The 2019 TVC will celebrate its latest national offering
Doritos Flamin' Hot Nacho… the first teaser can be viewed
here.
PLANO, Texas, Jan. 17, 2019 /PRNewswire/ -- The Super Bowl
ad scene is turning hot thanks to Doritos, one of the flagship
brands from PepsiCo's Frito-Lay division. Back in the game once
again with a :30 TVC, Doritos is dropping a never-before-seen
collaboration between hip-hop star Chance the Rapper and pop icons
the Backstreet Boys.
What exactly is the collaboration? Fans will find out closer to
game day… but it definitely will be hot… and is definitely in
celebration of new Doritos Flamin' Hot Nacho. Today, Doritos
released a teaser video with the two that can be viewed on Doritos'
social channels (here).
In a hot twist on an original flavor, Doritos launched its new
Flamin' Hot Nacho flavor last week on store shelves nationwide and
online. For the first time on a tortilla chip nationwide, the new
flavor offers a combination of the popular hot and spicy flavor of
flamin' hot and the timeless flavor of original nacho cheese.
High-res images and other press materials are available
here.
About Doritos
Doritos believes there's boldness in
everyone. We champion those who are true to themselves, who live
life fully engaged and take bold action by stepping outside of
their comfort zone and pushing the limits. Doritos is one of the
many brands that makes up Frito-Lay North
America, the $14 billion
convenient foods business unit of PepsiCo (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com/, the Snack Chat blog,
http://www.snacks.com/ and on Twitter at
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $63 billion in net revenue in
2017, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more than
$1 billion each in estimated annual
retail sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around us. We believe
that continuously improving the products we sell, operating
responsibly to protect our planet and empowering people around the
world enable PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
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SOURCE PepsiCo