PLANO, Texas, Jan. 10, 2019 /PRNewswire/ -- In a hot twist
on an original flavor, Doritos, one of the marquee brands from
PepsiCo's Frito-Lay division, is setting the snack aisle on fire
with the release of its latest bold flavor — Doritos Flamin' Hot
Nacho. For the first time on a tortilla chip nationwide, the new
flavor offers a combination of the popular hot and spicy flavor of
flamin' hot and the timeless flavor of original nacho cheese.
"Doritos Flamin' Hot Nacho is a new, unique flavor that gives
fans the essence of the original Doritos Nacho Cheese with a
flamin' hot kick we know snackers love," said Leslie Vesper, senior director of marketing,
Frito-Lay North America. "We're
excited to bring together two of our most popular flavors just in
time to spice up the snack aisle for the new year."
Flamin' Hot Nacho is Doritos' latest push into the hot &
spicy food category, one of the fastest-growing segments in the
food industry. Flamin' Hot Nacho's taste experience starts with the
original nacho cheese flavor fans know and love, followed by a kick
of heat that continues to build.
The flamin' red and black Doritos Flamin' Hot Nacho packaging
officially joins the Doritos ranks on store shelves and online
nationwide today. Doritos Flamin' Hot Nacho is available now in
9.75 oz. bags for a suggested retail price of $4.29 and 3.125 oz. bags for a suggested retail
price of $1.89. For more information,
please visit Doritos.com.
About Doritos
Doritos believes there's boldness in everyone. We champion those
who are true to themselves, who live life fully engaged and take
bold action by stepping outside of their comfort zone and pushing
the limits. Doritos is one of the many brands that makes up
Frito-Lay North America, the
$14 billion convenient foods business
unit of PepsiCo (Nasdaq: PEP),
which is headquartered in Purchase,
NY. Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com/, the Snack Chat blog,
http://www.snacks.com/ and on Twitter at
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $63
billion in net revenue in 2017, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around us. We believe
that continuously improving the products we sell, operating
responsibly to protect our planet and empowering people around the
world enable PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
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SOURCE PepsiCo