Teams up with Rajiv
Surendra to Just Add Cran™ to Kevin G's memorable rap and
releases limited-edition pink packaging
BOSTON, Sept. 18,
2024 /PRNewswire/ -- Today, Ocean Spray Cranberries,
Inc., is announcing an exciting collaboration with Paramount
Consumer Products to celebrate the 20th anniversary of
the iconic film and pop-culture phenomenon Mean Girls with
the launch of Mean Girls x Ocean Spray® Ocean
Spray® Zero Sugar Cranberry and Mixed Berry Juice
Drinks. Cranberry juice cocktail had a cameo in the original film –
and it did have sugar, despite what Regina thought. But now 20
years later, just like the stars of the movie have evolved, Ocean
Spray has too, with the introduction of Ocean Spray®
Zero Sugar Juice Drinks to its product line up. It has zero sugar
and no artificial sweeteners – just fierce flavor.
To celebrate, Ocean Spray teamed up with Rajiv Surendra, known for his iconic role as
Kevin G and his infamous rap in Mean Girls, to reimagine it
with zero sugars given. You can check out Rajiv's bold, refreshed
and a touch tart, Zero Sugars Given rap here.
"I'm grateful for fans' continued love of the movie 20 years
later and partnering with Ocean Spray to recreate the talent show
rap was such a blast from the past," said Rajiv Surendra.
"Happy Mean Girls Day, everybody, and remember don't ever let the
haters stop you from doing your thang!"
Mean Girls x Ocean Spray Zero Sugar Juice Drink Cranberry
and Mixed Berry flavors are available for a limited-time in-store
and online nationwide at most major retailers including Walmart,
Kroger and Publix for $3.65. Made
with bold flavor from real fruit juice, 0 grams of sugar, and
naturally sweetened with stevia, it serves as an excellent source
of Vitamin C, with flavor as fresh as Surendra's lyrics.
"Working with Rajiv and Paramount to launch our new
limited-edition Mean Girls x Zero Sugar bottle has been an exciting
experience," said Trinh Le, VP of
Next Generation Beverages and Omni-Channel Marketing at Ocean
Spray®. "We pride ourselves in offering consumers a
portfolio of choice and this partnership has been a fun and
inventive way of not only spotlighting our Zero Sugar line but
reminding consumers how far we've come in twenty years."
On October 3rd, Mean
Girls Day, Ocean Spray will be providing free samples of Ocean
Spray Zero Sugar Juice Drink with the limited-edition packaging
around New York's Union
Square.
To learn more, visit us at OceanSpray.com and check out our
socials on Instagram, X, TikTok, Pinterest, YouTube and
Facebook.
ABOUT OCEAN SPRAY
In 1930, Ocean Spray was founded by three maverick farmers –
bonded by bold cranberry love. Since then, we've grown into a
vibrant global agricultural cooperative, built on the strength of
roughly 700 family farmers in the United
States, Canada, and
Chile. Together, we've worked to
preserve the family farming way of life for nearly 100 years, and
for generations to come. Today, our cranberries show up in more
than a thousand deliciously nourishing products in over 100
countries worldwide. United by passion and purpose, Ocean Spray is
committed to trailblazing the power of the mighty cranberry through
its offbeat taste and uncanny nutrition to feed better, happier
lives for all. Born Tart. Raised Bold. ™
About Paramount Consumer Products
Paramount Consumer
Products oversees all licensing and merchandising for Paramount
(Nasdaq: PARA, PARAA), a leading global media and entertainment
company that creates premium content and experiences for audiences
worldwide. Driven by a diverse slate of consumer brands, Paramount
Consumer Products' portfolio is based on content from platforms
including Paramount+, CBS (including CBS Television Studios and CBS
Television Distribution), cable networks (including MTV,
Nickelodeon and Showtime), and Paramount Pictures. Additionally,
the division operates Paramount Game Studios. With properties
spanning animation, live-action, preschool, youth and adult,
Paramount Consumer Products is committed to creating the highest
quality product for some of the world's most beloved, iconic
franchises. To view our range of consumer products and Paramount
branded apparel, visit ParamountShop.com.
Media contact: Megan Tucker,
mtucker@oceanspray.com
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SOURCE Ocean Spray Cranberries, Inc.