Shopsense AI Shoppable Lens Debuts at the 2024 MTV Video Music Awards ("VMAs")
September 11 2024 - 9:00AM
Business Wire
Shopsense AI Lens will give fans the ability to
“snap and shop” the looks they love from their favorite artists on
music’s biggest night
Shopsense AI today announced the debut of the Shopsense AI Lens,
an embedded, cutting-edge product recognition technology, during
the MTV Video Music Awards (“VMAs”). The Shopsense AI Lens will
revolutionize how VMA audiences and fans across Paramount's global
network shop products at the moment of inspiration on streaming and
broadcast content. For the first time ever, the entire VMA
broadcast will be shoppable, from the red carpet to the stage, at
shop.mtvVMAs.com.
The Shopsense AI Lens lets viewers shop their favorite TV shows
and live events directly from their second screen. It creates
seamless shopping experiences curated specifically for individual
shows for broadcasters across linear, streaming and their owned and
operated content properties. Shopsense’s proprietary, newly
launched AI-powered Lens activates viewers to snap what their
favorite artists are wearing and then shop the looks they love in
an AI-curated digital store. The “VMA” shopping experience will
take place within MTV’s retail ecosystem without interrupting the
viewer’s experience. Using a second-screen device, such as a
smartphone or tablet, viewers can take a photo of the fashion or
product they love on their “first” screens, like a TV or laptop.
With just a simple photo, the Lens instantly identifies exact
product matches or suggests similar items, offering viewers an
unprecedented, interactive shopping experience.
“MTV is home to some of the biggest moments in music and pop
culture and has been at the forefront of innovation, pushing
boundaries to connect in new and exciting ways,” said John Halley,
President of Paramount Advertising. “Shopsense is creating a truly
immersive and interactive experience that seamlessly blends
entertainment and commerce. We can't wait to see how our fans
embrace this new way to engage with the VMAs and look forward to
extending the Shopsense AI Lens to additional Paramount content in
the coming weeks and months."
Shopsense Lens’ AI model surpasses conventional matching
algorithms. Shopsense has thousands of retailers on its platform
with access to over 1 billion shoppable SKUs. It revolutionizes the
retail landscape with actionable insights based on nuanced consumer
behaviors and preferences. Shopsense AI identifies exact product
matches or suggestions of similar items featured on the awards show
from the 1,000+ retailers on the Shopsense platform. The Lens is
integrated directly into the publisher’s Shopsense-powered retail
storefront, enhancing user engagement and providing a direct link
between content and commerce. It allows publishers to retain
traffic on their platforms while offering an enriched, multi-screen
experience to their audience.
“Content creators want to get closer to the point of purchase,
and Shopsense AI has quickly become the new commerce engine for
broadcasters. I can’t think of a better cultural moment for us to
launch the new Shopsense AI Lens than at the “VMAs”, a powerhouse
phenomenon of music and fashion that perfectly aligns with our
vision of transforming the way viewers interact with content,” said
Glenn Fishback, Co-founder and CEO of Shopsense AI. “Shopsense AI
Lens effectively merges entertainment with a dynamic shopping
experience. Our technology empowers publishers to provide a more
immersive and engaging experience for their audiences while driving
new revenue streams through seamless product discovery and
purchase.”
The Shopsense AI Lens launch marks a significant step in
Shopsense’s ongoing partnership with Paramount, which began when
the company first emerged from stealth in April. Their
collaboration initially brought shoppable technology to the CMT
Music Awards Red Carpet Pre-Show and live broadcast. According to
Shopsense research, nearly 90% of Americans use their smartphones
and tablets when browsing products they’ve seen on their TV
screens.
The Lens will roll out to all Shopsense partners in the near
future. It is compatible with both a broadcaster’s linear and
streaming TV content, making it instantly shoppable, including live
programming, sports, daily talk shows, episodic, and serials.
About Shopsense
Shopsense AI unlocks new revenues for media companies like
linear and streaming TV platforms by making their original content
instantly shoppable within their own e-commerce sites and mobile
apps. The patent-pending, enterprise SaaS solution allows consumers
to easily find and purchase AI-curated collections of clothing,
home goods, sports gear and other products inspired by what they
see on their favorite shows, movies, sports events and livestream
broadcasts. Offering a low-lift, no-SDK integration, the Shopsense
platform allows publishers to quickly activate second-screen
shopping experiences that keep their viewers within their own
content and commerce ecosystem, driving revenue, engagement and
loyalty. Visit Shopsense.ai to learn more.
About Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a leading global
media, streaming and entertainment company that creates premium
content and experiences for audiences worldwide. Driven by iconic
consumer brands, Paramount's portfolio includes CBS, Paramount
Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and
Pluto TV. Paramount holds one of the industry's most extensive
libraries of TV and film titles. In addition to offering innovative
streaming services and digital video products, the company provides
powerful capabilities in production, distribution, and advertising
solutions.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240910749047/en/
For Shopsense AI: Michael McMullan Berns Communications Group
mmcmullan@bcg-pr.com For Paramount: Bridget Darcey
bridget.darcey@paramount.com
Paramount Global (NASDAQ:PARA)
Historical Stock Chart
From Sep 2024 to Oct 2024
Paramount Global (NASDAQ:PARA)
Historical Stock Chart
From Oct 2023 to Oct 2024