StarHub and OpenTV in Collaboration to Develop Cutting Edge Applications
June 27 2006 - 8:00AM
PR Newswire (US)
StarHub to Leverage on World's First Full Scale Deployment of
OpenTV's Core 2.0 Software for Smart TV SAN FRANCISCO, and
SINGAPORE, June 27 /PRNewswire-FirstCall/ -- StarHub, Singapore's
largest pay TV operator, and OpenTV Corp. (NASDAQ:OPTV), a leading
provider of enabling technologies for advanced digital television
services, announced today that StarHub has become the first network
operator to fully-deploy OpenTV Core 2.0 software in connection
with its recent launch of Smart TV. The two companies are working
closely to bring more market- leading applications to StarHub's
subscribers. Leveraging the OpenTV platform, StarHub anticipates
the introduction of various Smart TV remote access applications
through mobile and internet devices. It is expected that Smart TV
users will be able to schedule recordings, through a mobile phone
or the internet, on their digital video recorder set-top boxes
while they are away from home. StarHub and OpenTV are also
exploring the introduction of internet access services through a
Smart TV television portal. StarHub's Smart TV service allows users
to record and playback their favorite TV programs so that they can
watch them at their convenience. Among the features Smart TV users
are presently enjoying are the ability to pause or replay 'live'
TV, one-touch recording, TV SMS, and access to their i.Mail email
accounts. StarHub also intends to introduce more features to Smart
TV service in the near future, such as Video-on-Demand and Chat.
"Hubbing is much more than a way to play off our name 'StarHub.' It
represents our passion to better serve the needs of our customers
through the interaction and value creating applications across our
payTV, broadband, and mobile platforms. Cable TV, Mobile, and
Online are three important pillars of StarHub's business, and we
are constantly exploring ways to drive more value and direct
benefits of Hubbing to our customers, beyond the value of
traditional discounts and rewards. That is why we came up with the
idea of extending the access of Smart TV beyond the remote control,
to mobile and online platforms as well," said Mike Reynolds,
StarHub's Head of Integrated Products and Marketing. "With its
cable, wireless and mobile network, StarHub is perfectly positioned
to leverage OpenTV's advanced digital television technologies and
solutions," said Mike Ivanchenko, OpenTV's Senior Vice President
and Managing Director of Asia/Pacific. "With the recent commercial
launch of Smart TV, StarHub became the first operator to fully
deploy OpenTV Core 2.0. And it is easy to see where StarHub intends
to take this technology -- giving its customers a converged
experience through Smart TV with mobile, online, and television
applications working seamlessly together. We very much look forward
to working with StarHub on these initiatives and helping it develop
tomorrow's television experience for the Singapore market." StarHub
and OpenTV share a longstanding working relationship. OpenTV is
also one of StarHub's technology partners for its digital cable
services launched in 2004, providing the middleware to support an
open multi-vendor set-top deployment. Reynolds added, "StarHub's
partnership with OpenTV comes naturally. We have a proven track
record of offering innovative products and services, while OpenTV
is well-known for integrating innovative technology. We are
thankful for OpenTV's support and commitment, despite the
relatively small size of the Singapore market. Events like
BroadcastAsia is a good occasion for all industry players to
facilitate the exchange of ideas and share experiences, and we are
confident that we will have more to share regarding our new Hubbing
applications in the near future, well before the next regional
event." About Open TV OpenTV is one of the world's leading
providers of technologies and services enabling the delivery of
digital and interactive television. The company's software has been
integrated in over 67 million digital set-top- boxes in 96
countries. The software enables enhanced television, interactive
shopping, interactive and addressable advertising, games and
gaming, personal video recording, and a variety of consumer care
and communication applications. For more information, please visit
http://www.opentv.com/. About StarHub StarHub is Singapore's second
largest info-communication company and the sole operator delivering
a full range of information, communications and entertainment
services over fixed, cable, mobile and Internet platforms. StarHub
operates a 3G mobile network in addition to its GSM network and has
launched i-mode mobile data services. StarHub also operates its own
nation- wide HFC network that delivers multi-channel cable TV
services (including Digital Cable), voice and Internet access for
both consumer and corporate markets. StarHub is listed on the
SGX-ST. Driven by a passion for listening and providing what
customers want, StarHub endeavours to bring affordable and premium
quality services with innovative and useful features to all its
customers. StarHub raises the level of competition in Singapore,
challenging others as well as itself, to constantly introduce new
world-class services at competitive prices. This unwavering
commitment will further strengthen Singapore's position as a
leading info-communication hub in the region. Visit StarHub at
http://www.starhub.com/ for your communication needs. Some of the
statements in this news release constitute "forward-looking
statements" that do not directly or exclusively relate to
historical facts. These forward-looking statements reflect our
intentions, plans, expectations, assumptions and beliefs about
future events and are subject to risks, uncertainties and other
factors, many of which are outside our control. Important factors
that could cause actual results to differ materially from the
expectations expressed or implied in the forward-looking statements
include known and unknown risks. Because actual results could
differ materially from our intentions, plans, expectations,
assumptions and beliefs about the future, you are urged to view all
forward-looking statements contained in this news release with
caution. DATASOURCE: OpenTV Corp. CONTACT: Barbara Cassidy of
OpenTV Corp., +1-415-962-5055, or ; or Ray Yeung, , or Matt Hantz,
, both of Brainerd Communicators, Inc, +1-212-986-6667, for OpenTV
Corp.; or Caitlin Fua, Corporate Communications & Investor
Relations of StarHub, DID, +65 6825 5177, or mobile, +65 9101 9911,
or fax, +65 6721 5015, or Web site: http://www.starhub.com/ Web
site: http://www.opentv.com/
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