Obagi Medical Products, Inc. (Nasdaq:OMPI), a leader in topical aesthetic and therapeutic skin health systems, has been honored with two Beauty Choice Awards from NewBeauty Magazine, featured in the publication’s Winter 2011 issue. The brand is named as the Best Overall Brand Sold at a Doctor’s Office and the Obagi Nu-Derm® Clear™ is titled the Best Overall Dark Spot Eraser.

The first annual awards from the influential beauty publication recognize the best products on the market, as determined by thousands of NewBeauty readers, the magazine’s editors and top experts. Published quarterly, NewBeauty targets beauty influencers with content verified by an editorial advisory board of industry specialists.

“We are extremely proud to be recognized as the top brand in the physician office,” Jim Hartman, Vice President of Global Marketing and Business Development at Obagi Medical, said. “The fact that the recognition comes from readers of NewBeauty and industry experts makes the recognition that much more meaningful.”

In naming Obagi Medical Products as the Best Overall Brand Sold at a Doctor’s Office, NewBeauty includes quotations of praise from both their editors and Nashville, TN dermatologist Michael Gold, MD. “This is a great line that’s been around for a long time,” said Gold. “The brand continues to reinvent itself and utilizes clinical studies from dermatologists and plastic surgeons to show its benefits.” NewBeauty also praises the brand for its potent ingredients, ease of use and impressive results.

The Obagi Medical Products Nu-Derm Clear, named the Best Overall Dark Spot Eraser, utilizes four percent hydroquinone in a rich cream texture to comfortably and effectively remove tough dark spots. “Active ingredients in a strong concentration tackle common discoloration problems to achieve perfect, evenly toned skin,” write the editors of NewBeauty. Nu-Derm Clear is part of the Obagi Nu-Derm System, which penetrates deep to improve damage in layers of the skin, improving skin's cellular function to help it look and act younger and healthier.

About Obagi Medical Products, Inc.

Obagi Medical Products is a specialty pharmaceutical company that develops, markets and sells, and is a leading provider of, proprietary topical aesthetic and therapeutic prescription-strength skin care systems in the physician-dispensed market. Using its Penetrating Therapeutics™ technologies, Obagi Medical's products are designed to improve penetration of agents across the skin barrier for common and visible skin conditions in adult skin including premature aging, photodamage, hyperpigmentation (irregular or patchy discoloration of the skin), acne, sun damage, rosacea, and soft tissue deficits, such as fine lines and wrinkles. The history of Obagi's skin care product introductions is as follows: Obagi Nu-Derm®, Obagi-C® Rx (a prescription-strength vitamin C and hydroquinone system), Obagi® Professional-C (a line of highly stable vitamin C serums), Obagi Condition &Enhance® for use with cosmetic procedures to enhance patient outcomes and satisfaction, Obagi ELASTIderm® Eye Treatment and Obagi CLENZIderm® M.D. acne therapeutic systems, a formulation of Obagi CLENZIdermM.D. Systems for normal to dry skin, and Obagi ELASTIderm Décolletage System, Obagi Rosaclear®System, Obagi ELASTILash™ Eyelash Solution, Obagi Blue Peel RADIANCETM, and Nu-Derm® Sun Shield SPF 50.Visit www.obagi.com for information.

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