Obagi Medical Products Wins Two Awards in the First Annual Beauty Choice Awards by NewBeauty Magazine
January 20 2011 - 8:00AM
Business Wire
Obagi Medical Products, Inc. (Nasdaq:OMPI), a leader in topical
aesthetic and therapeutic skin health systems, has been honored
with two Beauty Choice Awards from NewBeauty Magazine, featured in
the publication’s Winter 2011 issue. The brand is named as the Best
Overall Brand Sold at a Doctor’s Office and the Obagi Nu-Derm®
Clear™ is titled the Best Overall Dark Spot Eraser.
The first annual awards from the influential beauty publication
recognize the best products on the market, as determined by
thousands of NewBeauty readers, the magazine’s editors and top
experts. Published quarterly, NewBeauty targets beauty influencers
with content verified by an editorial advisory board of industry
specialists.
“We are extremely proud to be recognized as the top brand in the
physician office,” Jim Hartman, Vice President of Global Marketing
and Business Development at Obagi Medical, said. “The fact that the
recognition comes from readers of NewBeauty and industry experts
makes the recognition that much more meaningful.”
In naming Obagi Medical Products as the Best Overall Brand Sold
at a Doctor’s Office, NewBeauty includes quotations of praise from
both their editors and Nashville, TN dermatologist Michael Gold,
MD. “This is a great line that’s been around for a long time,” said
Gold. “The brand continues to reinvent itself and utilizes clinical
studies from dermatologists and plastic surgeons to show its
benefits.” NewBeauty also praises the brand for its potent
ingredients, ease of use and impressive results.
The Obagi Medical Products Nu-Derm Clear, named the Best Overall
Dark Spot Eraser, utilizes four percent hydroquinone in a rich
cream texture to comfortably and effectively remove tough dark
spots. “Active ingredients in a strong concentration tackle common
discoloration problems to achieve perfect, evenly toned skin,”
write the editors of NewBeauty. Nu-Derm Clear is part of the Obagi
Nu-Derm System, which penetrates deep to improve damage in layers
of the skin, improving skin's cellular function to help it look and
act younger and healthier.
About Obagi Medical Products, Inc.
Obagi Medical Products is a specialty pharmaceutical company
that develops, markets and sells, and is a leading provider of,
proprietary topical aesthetic and therapeutic prescription-strength
skin care systems in the physician-dispensed market. Using its
Penetrating Therapeutics™ technologies, Obagi Medical's products
are designed to improve penetration of agents across the skin
barrier for common and visible skin conditions in adult skin
including premature aging, photodamage, hyperpigmentation
(irregular or patchy discoloration of the skin), acne, sun damage,
rosacea, and soft tissue deficits, such as fine lines and wrinkles.
The history of Obagi's skin care product introductions is as
follows: Obagi Nu-Derm®, Obagi-C® Rx (a prescription-strength
vitamin C and hydroquinone system), Obagi® Professional-C (a line
of highly stable vitamin C serums), Obagi Condition &Enhance®
for use with cosmetic procedures to enhance patient outcomes and
satisfaction, Obagi ELASTIderm® Eye Treatment and Obagi CLENZIderm®
M.D. acne therapeutic systems, a formulation of Obagi
CLENZIdermM.D. Systems for normal to dry skin, and Obagi ELASTIderm
Décolletage System, Obagi Rosaclear®System, Obagi ELASTILash™
Eyelash Solution, Obagi Blue Peel RADIANCETM, and Nu-Derm® Sun
Shield SPF 50.Visit www.obagi.com for information.
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