BROOMFIELD, Colo., Dec. 14, 2020 /PRNewswire/ -- Noodles &
Company (NASDAQ: NDLS), known for serving World Famous Mac n
Cheese, Zoodle and Caulifloodle dishes from around the world, today
announced Fortnight Collective as its agency of record through
2021.
Fortnight Collective, the Boulder-based international creative agency
named one of Adweek's 100 Fastest Growing Agencies in 2020,
specializes in an immersive, collaborative and speed based,
go-to-market process. The agency is leading in its class for
providing the right talent around the table at the right time to
accelerate brand momentum via rapid marketing prototyping.
Noodles brought on Fortnight Collective amid the pandemic,
seeking an agile creative agency to adapt to shifting consumer
needs and deliver advertising that generates awareness, builds
brand loyalty, and evokes a positive emotional connection from
current and future consumers. Following the commencement of the
first project in March 2020, the two
have partnered to develop a series of creative and compelling
marketing campaigns and have plans to carry over into the new
year.
"Having previously worked with Fortnight Collective, I
immediately knew when COVID hit that their team would bring the
right mix of agility and top creative talent to help us achieve
strong results during this unprecedented environment," said
Stacey Pool, chief marketing officer
at Noodles & Company. "Throughout our months-long partnership,
we've been in lockstep, with the Noodles team overseeing marketing
strategy and Fortnight team utilizing their creative prowess to
bring it to life in innovative ways that truly connect with our
guests."
Already obtaining strong 2020 campaign results, Fortnight and
Noodles worked together to adapt the rapidly changing needs of
Noodles' guests, bringing forward new product launches such as
Perfect Bowls and Family Meals, while also recognizing the need for
comfort and laughter by reinvigorating National Mac & Cheese
Day with an improv campaign. Fortnight will continue to support the
Noodles 2021 marketing strategy with more digital innovation, brand
and content development, and creative production.
"We couldn't be happier to continue what we started this year
with Noodles & Company," said Andy
Nathan, chief executive office of Fortnight Collective. "The
team dynamic has been very strong and Noodles' commitment to their
guests is inspiring. We are both very committed to the partnership
and growing the brand together."
About Noodles & Company
Since 1995, Noodles & Company has been serving noodles your
way, with noodles and flavors that you know and love as well as new
ones you're about to discover. From indulgent Wisconsin Mac &
Cheese to better-for-you Zoodles and Other Noodles, the company
serves a world of flavor in every bowl. Made up of more than 450
restaurants and thousands of passionate team members, Noodles was
named one of the Best Places to Work by the Denver Business Journal
for its unique culture built on the value of "Loving Life," which
begins by nourishing and inspiring every team member and guest who
walks through the door. To learn more or find the location nearest
you, visit www.noodles.com.
About Fortnight Collective
A new model for the industry, Fortnight Collective is a
full-service independent brand marketing accelerator that is
focused on helping brands be better, faster. With its unique
AdHack™ process, Fortnight Collective liberates the strategic and
creative development process. From 3-day sprints to 2-week hacks to
AOR relationships, we put the right talent around the table at the
right time to accelerate brand momentum for marketers. Recently
named on the Adweek 100: Fastest Growing Agencies list.
Based in Boulder, Colorado and
with an office in London, clients
include Nestlé, Patagonia Provisions, High Brew Coffee, Noodles
& Company, Health-Ade Kombucha, One
Brands, B Corp, Rudi's Bread, California Carrot Advisory
Board, CrossFit, Mondelez, Brewer's Association, Odell Brewing Co.,
and more. For more information, visit
www.fortnightcollective.com.
CONTACT: press@noodles.com
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SOURCE Noodles & Company