Monro Waives Battery Installation Charges along with Other Strategic Initiatives
December 08 2022 - 4:30PM
Business Wire
Customer-focused approach guides changes to
meet market demand.
Monro, Inc. (Nasdaq: MNRO) recently implemented a series of
initiatives designed to help customers prepare for winter driving.
These efforts are part of a forward-looking strategic plan to
position the company as a strong competitor in every market across
the country.
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“Monro’s guiding principle is to be ready for the customer when
they walk in the door,” said Mike Broderick, President and CEO of
Monro. “This fall, we focused our efforts in three key areas:
first, to change the way we sell batteries; second, to meet the
customer’s expectations for a modern retail experience; and third,
to leverage our partnership with ATD to offer the customer the
right tire at the right price across our brands.”
Monro Makes Sweeping Changes in Battery Sales and
Service
Monro now offers free battery checks and, in a departure from
the industry standard, is waiving the installation charge for
batteries. This applies to batteries either under the hood or in
the trunk.
“When we install a battery, it gives us an opportunity to assess
the entire electrical system,” said Broderick. “Our customers’
safety is our first concern. It’s not about just replacing a
battery. It’s about offering a free, quality 32-point courtesy
inspection to ensure that everything is in good working order,
especially during the winter season.”
Monro encourages customers to take advantage of the company’s
free battery check service to assess battery health, particularly
in cold-weather regions. This offer is valid in conjunction with
regular maintenance work or as a drive-in service if the customer
has a concern.
Meeting Customer Demand
Monro understands that today’s busy consumers look for
convenience, personal service, and buying options tailored to their
needs. The company has rolled out several enhanced offerings in
time for the holiday season, including:
- Extended store hours across all brands.
- A walk-in oil service option to provide hassle-free service, in
addition to its online appointment system.
- Good-Better-Best oil service package updates to give customers
competitively priced options that meet their budgets.
- A call-back program to personally remind customers when their
next oil service is due.
- The roll-out of a new integration with CARFAX to provide
customers with their vehicle service history and manufacturer
recalls while in-store with service recommendations to enable more
informed decision-making.
Leveraging Strategic Partnerships
Monro’s sale of its wholesale tire distribution assets to
American Tire Distributors, Inc. (ATD) in June 2022 gave Monro
direct access to ATD’s nationwide distribution network and express
tire delivery program. In preparation for the winter selling
season, Monro has worked closely with ATD to raise in-stock levels
in the company’s stores. This strategic partnership has led to an
expanded snow tire offering with Nexen Tires and Nokian Tyres, a
more established regional inventory for entry opening price point
and all-terrain tires, and an upgraded inventory system to allow
for daily review and replenishment.
With the ATD partnership in place and inventory levels optimized
to meet demand, Monro has launched a robust promotional offering to
drive customer traffic across all stores during the winter season
including rebates on six tire brands, a free lifetime tire
installation package, discounts on wheel alignments, and
multi-level brake service packages. The focus on tire sales and
related services is a strategic initiative for Monro with
opportunities to expand customer offerings in the new year.
About Monro, Inc.
Monro, Inc. (NASDAQ: MNRO) is one of the United States’ leading
automotive service and tire providers, delivering best-in-class
auto care to communities across the country. With a growing market
share and a focus on sustainable growth, the company generated
approximately $1.4 billion in sales in fiscal 2022. It continues to
expand its national presence through strategic acquisitions and by
opening newly constructed stores. Across more than 1,300 stores and
9,000 service bays nationwide, Monro offers customers the
professionalism and high-quality service they expect from a
national retailer, with the convenience and trust of a neighborhood
garage. Monro’s highly trained teammates and certified technicians
bring together hands-on experience and state-of-the-art technology
to diagnose and address customers’ automotive needs to get them
safely back on the road. For more information, visit
https://corporate.monro.com.
Source: Monro, Inc. MNRO-Corp
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version on businesswire.com: https://www.businesswire.com/news/home/20221208005915/en/
Colleen Carter, Director - Internal Communications
colleen.carter@monro.com
Monro (NASDAQ:MNRO)
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