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E.piphany Achieves Leadership Status in META Group Evaluation of Enterprise Marketing Management SAN MATEO, Calif., Dec. 16 /PRNewswire-FirstCall/ -- E.piphany, Inc. , a full-suite provider of customer relationship management (CRM) solutions, today announced that it has been ranked a market leader in META Group's recently released METAspectrum(SM) for Enterprise Marketing Portfolio Management (EMM). META Group is a leading research and consulting firm that focuses on information technology and business transformation strategies. (Photo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO ) The METAspectrum EMM evaluation provides an objective assessment of companies that provide solutions for planning, executing, monitoring, and managing an organization's marketing efforts. E.piphany was positioned in the leadership segment of the METAspectrum analysis based on its EMM vision and core competency, business model support, feature/function depth (especially in campaign management and associated analytics), depth of marketing knowledge, customer referenceability, and agility. E.piphany was specifically recognized for its innovations around industry-specific real-time recommendation technology and its strong reputation and overall mind share in the industry. "The METAspectrum rankings re-affirm E.piphany's leadership position in the EMM market, and recognize our real-time technology as the best in the industry," said Ellen Olson, senior vice president of worldwide marketing at E.piphany. "The E.piphany(R) E.6(TM) CRM software suite provides real-time customer intelligence capabilities that are transforming marketing, and changing the way businesses around the world interact with their customers to turn all customer interactions into revenue generating opportunities." "The EMM market is being driven today by organizations seeking ways to mitigate the lost leverage associated with lack of visibility into customer interactions across all channels and lines of business," said Liz Roche, vice president, Technology Research Services, META Group. "The METAspectrum market leaders are able to address this concern today, and are uniquely positioned for continued success as these same organizations further integrate marketing with the rest of the CRM technology ecosystem, and require more effective marketing across every stage of the customer life cycle to inform marketing programs." The E.piphany E.6 software suite delivers next-generation solutions across marketing, sales, and service that are driven by rich, real-time customer intelligence. With the E.piphany E.6 software solutions, organizations can transform the customer experience by enabling interactions that are more intelligent, informed, and consistent. The E.piphany E.6 software suite is built on the industry's most modern and innovative service-oriented architecture. Leveraging the Java 2 platform, Enterprise Edition (J2EE), the E.6 CRM software suite provides maximum flexibility for faster implementation and integration with other enterprise systems, and allows IT organizations to reuse skills for increased productivity and lower total cost of ownership. About METAspectrum METAspectrum(SM) evaluations from META Group (NASDAQ:METG) provide IT professionals with a view into critical market success factors and vendor positioning. METAspectrum delivers comprehensive evaluations of both technology markets and vendor product offerings. There are multiple market evaluations planned for release in 2003 and beyond. METAspectrum evaluations are updated quarterly, biannually, or annually, depending on the characteristics of individual markets. To view completed market evaluations, or learn more about the METAspectrum methodology, visit http://www.metagroup.com/metaspectrum. About E.piphany The E.piphany(R) E.6(TM) CRM software suite enables global organizations to align touchpoints, processes and technologies around the customer. Built on the industry's most advanced, service-oriented architecture, the E.piphany 6.5 software solution creates benefits that cross departments and geographies, and result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing, Sales and Service software solutions, every customer interaction is driven by real-time intelligence, enabling businesses to better understand their customers and optimize every interaction from both a revenue generation and customer retention viewpoint. More than 460 companies, including nearly 40 of the Fortune 100, use E.piphany software products to enhance their customers' experiences while, at the same time, realizing the companies' business objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves customers in more than 40 countries worldwide. For more information, visit us at http://www.epiphany.com/. E.piphany and the E.piphany logo are registered trademarks and E6 is a trademark of E.piphany, Inc. All other trademarks are the property of their respective owners. METAspectrum(SM) market evaluations and results are the sole property of META Group, Inc. and are Copyright (C) 2002 META Group, Inc. All rights reserved. Permission to use the results requires prior written approval from META Group, and should not be deemed an endorsement of any company or product. http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO http://photoarchive.ap.org/ DATASOURCE: E.piphany, Inc. CONTACT: Press, Courtney Zoog of E.piphany, +1-650-356-5863 or , or Cassie Divine of Access Communications, +1-415-844-6248 or , for E.piphany; or Investors, Todd Friedman of E.piphany, +1-650-356-3934 or Web site: http://www.epiphany.com/

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