VANCOUVER, British Columbia,
March 19, 2020 /PRNewswire/
-- Dating app Plenty of Fish today began rolling out a free
livestreaming feature, dubbed LIVE!, for members to
encourage singles to "date from a distance" as the nation practices
social isolation. In partnership with The Meet Group, Inc., a
leading provider of interactive livestreaming solutions,
LIVE! enables Plenty of Fish app-users to livestream with
friends and potential matches.
U.S. Plenty of Fish app-users in the areas most impacted by
Coronavirus, including New York,
Washington and California, can begin livestreaming this week,
as early as today. Next week, it is targeting to roll out to more
than 80% of the U.S. and will be made available to all global
app-users by the end of April. This feature comes at a time when
singles around the world are asked to rapidly adapt to the new
realities of social distancing and isolation, and are faced with
exploring new ways to connect.
"Our mission is to find new ways for singles to connect while
easing the pressures of dating, and right now, it's more critical
than ever," said Plenty of Fish CEO Malgosia Green. "As a dating app, our business
is in a unique position to innovate quickly to combat the anxiety
singles may be feeling right now. I'm excited to offer this free
feature to our members in the hopes it allows people to have fun
and build meaningful relationships virtually, while face-to-face
interaction is temporarily limited."
"We have found again and again that livestreaming provides
powerful feelings of connection and entertainment," said
Geoff Cook, Chief Executive Officer
of The Meet Group. "In these difficult times, we are pleased
to partner with Plenty of Fish to help people feel more
connected."
By tapping the "LIVE!" icon within the Plenty of Fish
app, members can livestream with other singles, providing
a unique way to stay connected and create a sense of community from
the convenience of home. Additionally, when livestreaming, members
can choose to play the dating game NextDate™. Similar to speed
dating, NextDate allows streamers 90 seconds to live video chat
with potential matches, and the ability to move the conversation to
one-on-one video, further enabling singles to continue dating while
social distancing.
Livestreaming is on the rise, and according to a recent study,*
more than two thirds (67%) of consumers globally have streamed live
video, and 70% of streamers do so at least once every day.
About Livestreaming on Plenty of Fish
Members in the United States
can access livestreaming through the LIVE! Icon in the
Plenty of Fish app:
For more tips on how to livestream on Plenty of Fish, watch this
video: https://www.youtube.com/watch?v=vvHh7AcHGpI
* 2018 IAB Study, Live Video Streaming: A Global
Perspective
About Plenty of Fish
Plenty of Fish, a Match Group (NSDQ: MTCH) company, is one of
the largest global online dating companies, and is available in 11
languages and more than 20 countries. Unlike many dating offerings
today, Plenty of Fish offers a less prescriptive, low-pressure user
experience that allows singles to discover what they're looking
for.
About The Meet Group
The Meet Group (NASDAQ: MEET) is a leading provider of
interactive livestreaming solutions designed to meet the universal
need for human connection. Our ecosystem of livestreaming apps
enables users around the world to interact through one-to-many
livestreaming broadcasts and text-based conversations. Our top
apps, MeetMe©, LOVOO©, Skout©, Tagged© and Growlr©, deliver live
interactions and meaningful connections to millions of users daily.
Headquartered in New Hope, PA, we
have offices in Philadelphia,
San Francisco, Dresden and Berlin. For more information, visit
themeetgroup.com, and follow us on Facebook, Twitter or
LinkedIn.
Media Contacts:
Brandyn Bissinger
bbissinger@themeetgroup.com
267 446 7010
pof@craftedpr.com
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SOURCE Plenty of Fish