BETHESDA, Md., Oct. 23, 2017 /PRNewswire/ -- Frankfurt's party crowd descended on the
city's East End to celebrate the launch of the most disruptive, fun
and stylish new hotel location, Moxy Frankfurt East. Inspired by
the financial capital's heritage, the night saw the Moxy Mob moving
in under cover of darkness to play cops and robbers - giving
permission to more than 300 fun-hunting guests and VIPs to 'Play
On' #atthemoxy.
The access-all-areas opening event brought out the dynamic
character of Frankfurt's East End
through a series of Moxy-mob inspired 'playrooms' where guests were
encouraged to leave their inhibitions at the door and indulge their
rebellious side. The wild and imaginative Moxy programming ranged
from a top-secret immersive theatre experience by local act Reverso
and Explora, to a celebrity scandal mug-shot room, and full-blown
pillow fights. Additionally, local tattoo parlour Inktastic was on
hand for guests wishing to show their ultimate dedication to the
Moxy Mob.
"Checking into Moxy Frankfurt East also means checking in into
the vibrant life of Frankfurt's
East End," said John Licence, VP
Premium and Select Brands, Europe
at Marriott International. "The dynamism and spirit of the
neighbourhood was brought to life in a way that was
quintessentially Moxy, creating an unforgettable opening event that
broke all the rules."
Local DJ Alex Horn got the party started with his Elektro and
Deep-house beats whilst headliner DJ Atlanta de Cadenet Taylor kept
guests including Elliott Crawford
and Carl Cunard dancing into the
early hours. Local food truck purveyors Goose and Von Erdapfel kept
partygoers fuelled throughout the night on specialities including
sweet and savoury waffles with indulgent toppings such as
truffle-pumpkin mash and peanut-butter-cheesecake cream, as well as
BBQ pulled pork and 'Bollywood' home-made fries.
Drinks also had a local vibe with Appelwoi, a German cider, from
Bembel with Care, and a mixologist from one of Frankfurt's hippest bars, Kinly's, on-hand for
special requests.
The Moxy Frankfurt East opening party was also the occasion to
present the winner of the latest edition of #BlankCanvas, the
brand's global initiative that calls on international emerging
artists to submit works for the chance to feature their art at new
Moxy hotels. The piece by winner Tobias Kremmel, alias Edward Langlais, took inspiration from the
essence of Frankfurt East as well as the spirit of Moxy, with nods
to apple wine; Goethe, the famous poet who significantly shaped
Frankfurt and its society; and the
sense of playfulness and fun.
Moxy Frankfurt East - #atthemoxy
Moxy's fun, inclusive and youthful spirit is reflected in the
combination of bold design and affordable style where communal
engagement is at the center of the experience. The interiors fuse
refined and raw materials, organic and linear lines, and shared
spaces.
"Moxy is like that friend you can always rely on for a good
time," said Vicki Poulos, Senior
Global Brand Director, Moxy Hotels. "When you walk into a Moxy you
can't help but be intoxicated by the way it allows you to indulge
your playful side and have a little fun. Friendly welcomes,
thoughtful touches and inviting social spaces are the marks of Moxy
hospitality as we aim to give guests everything they need and
nothing they don't."
The Moxy Frankfurt East experience kicks-off with a bright, airy
and buzzing lobby. The bar is full-service and the hub of activity
in the lobby also doubles as the hotel's physical check-in, where
guests are greeted with a complimentary 'Got Moxy' cocktail upon
arrival to get the party started. For those looking for a more
chill vibe, the lobby's modern furniture invites guests to relax,
pick up a book from the Moxy library, connect and catch up with
friends or retreat to the gym to re-energise by punching the pink
Moxy punching bag.
The Living Room is another center of activity, giving guests fun
ways to work and play hard. Sealed concrete floors, walls lined
with intriguing art and playful references to local culture
displayed on the walls are complemented by ambient lighting and
comfortable accents of color, creating a high-energy yet cosy space
for gatherings, special events or cocktails.
The hotel's 24/7 B&F (Beverage & Food), smart and fun
self-service concept gives guests who live a 24/7 lifestyle access
to what they want, whenever they want it. Want a late-night,
post-party, snack? Head to the Grab'n'Go station for some
carb-loading goodies in the early hours of the morning, safe in the
knowledge you can purge your sins in the morning with a healthy
fresh juice from the very same spot.
The 220 contemporary bedrooms have a functional, flexible and
uncluttered design and are outfitted with 49″ flat-screen TVs,
complimentary Wi-Fi, and abundant USB ports. Want to Netflix and
chill? No problem – just plug in your details and recover from that
big night until late check-out at 3pm.
Moxy Frankfurt East marks the brand's seventh hotel in
Germany, with recent openings in
Stuttgart and Ludwigshafen, and
another sixteen properties due to open by the end of 2019 in key
cities such as Frankfurt,
Munich, Hamburg and Dusseldorf.
Note on Forward-Looking Statements: This news release
contains "forward-looking statements" within the meaning of federal
securities laws, including the number of lodging properties the
company may add in future years and similar statements concerning
possible future events or expectations that are not historical
facts. We caution you that these statements are not
guarantees of future performance and are subject to a number of
risks and uncertainties, including changes in market conditions;
changes in global and regional economies; supply and demand changes
for hotel rooms; competitive conditions in the lodging industry;
relationships with clients and property owners; the availability of
capital to finance hotel growth and refurbishment; and other risk
factors that the company identifies in its most recent quarterly
report on Form 10-Q or annual report on Form 10-K; any of which
could cause actual results to differ materially from the
expectations we express or imply here. We make these
statements as of the date of this press release, and we assume no
obligation to publicly update or revise any forward-looking
statement, whether as a result of new information, future events or
otherwise.
About Moxy Hotels
Moxy Hotels is Marriott
International's new experiential, design-driven, brand that debuted
September 2014 in Europe and has since introduced locations in
Berlin, New Orleans, the United Kingdom, Vienna, etc. A boutique-hotel concept for the
modern traveler, Moxy is a fresh and innovative brand combining
stylish design and approachable service at an affordable price
point. With tech-enabled rooms, vibrant lobby spaces and warm
service, Moxy aims to surprise travelers with a playful, spirited
and fun guest experience. To learn more about Moxy Hotels, visit
www.MoxyHotels.com.
• Follow Moxy on Instagram
• Watch Moxy on YouTube
• Engage #AtTheMoxy
• Watch the Moxy Manifesto video here
View original content with
multimedia:http://www.prnewswire.com/news-releases/frankfurts-it-crowd-take-over-east-end-in-hotel-heist-party-at-germanys-hottest-new-hotel-moxy-frankfurt-east-300541258.html
SOURCE Marriott International, Inc.