SAN MATEO, Calif., June 23, 2014 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of marketing software, today
announced it has been positioned by Gartner, Inc. in the "Leaders"
quadrant in the Magic Quadrant for CRM Lead Management for the
third year in a row.
Marketo's position in the "Leaders" quadrant was based on
completeness of vision and ability to execute. Gartner further
defines Leaders as those with high market visibility, market
penetration, strong market momentum and a strategic vision for
growing the CRM lead management business.
Gartner notes that "reference surveys indicate that lead
management is making an important contribution to achieving company
marketing and sales objectives. When asked how they would rate the
impact of their company's lead management programs on their
organization's ability to achieve sales and revenue objectives, 77
percent of respondents rated it as high or very high."
"Marketo is helping companies of all sizes engage their
customers in a personal conversation in an effort to create a
meaningful relationship," said Phil
Fernandez, president and CEO of Marketo. "We believe
Gartner's recent magic quadrant report and our continued placement
as a leader is validation of our strategy and highlights our unique
ability to help marketers thrive in a digital world."
Marketo has more than 3,000 customers and over 250 solutions
available via the LaunchPoint™ ecosystem. LaunchPoint™ allows
Marketo's partners and third parties to plug into the company's
customer engagement platform which acts as the marketing system of
record and helps users orchestrate, communicate and measure inbound
and outbound offers to customers across channels.
To download the full Gartner report(1), please visit
http://www.marketo.com/reports/2014-gartner-magic-quadrant-for-crm-lead-management.
Disclaimer:
Gartner does not endorse any
vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors
with the highest ratings. Gartner research publications consist of
the opinions of Gartner's research organization and should not be
construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular
purpose.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software for companies of all sizes to build and
sustain engaging customer relationships. Spanning today's digital,
social, mobile and offline channels, Marketo's® customer engagement
platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation™, a thriving network of more
than 250 third-party solutions through our LaunchPoint™ ecosystem
and over 40,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Europe,
Australia and a joint-venture in
Japan, Marketo serves as a
strategic marketing partner to more than 3,000 large enterprises
and fast-growing small companies across a wide variety of
industries. For more information, visit www.marketo.com.
(1) Gartner, Magic Quadrant for CRM
Lead Management, Chris Fletcher,
Adam Sarner, Julie Hopkins, June 17,
2014.
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SOURCE Marketo