Cegedim Relationship Management Announces Strategic Partnership with Marketo to Enhance Its Multichannel Offering to Life Sci...
June 05 2014 - 2:15PM
Business Wire
Alliance with Leading Global Provider of Marketing Software
Positions Cegedim as Multichannel Provider of Choice
Cegedim Relationship Management today announced that it has
entered into a formal partnership with Marketo in order to provide
marketing automation and campaign management services to customers
worldwide. With this partnership, Cegedim is taking yet another
step to be the multichannel provider of choice for Life Sciences,
as Marketo’s technology will boost their ability to provide
customers with the most effective multichannel marketing services.
Marketo is a global leader in the marketing software space, as
attested to by Gartner in their 2013 Magic Quadrant for CRM Lead
Management. The announcement was made at Cegedim’s annual customer
conference in Rome, where Life Sciences leaders have gathered in a
spirit of co-creation to explore the advances in technology that
make their businesses run more efficiently.
Providing Unmatched Multichannel Capabilities to Life
Sciences
When seeking to communicate with customers across multiple
marketing channels, Life Sciences companies want to be able to
efficiently orchestrate and analyze marketing campaigns; seamlessly
define campaign content and targets; and have the ability to
integrate end-to-end multichannel data with Customer Relationship
Management (CRM) applications. Cegedim will address these needs
head-on by merging their industry leading capabilities with those
of Marketo’s customer engagement platform. The combination of
Cegedim’s OneKey® healthcare professionals database, with targeting
and segmentation capabilities and full opt-in and opt-out
management – and Marketo’s marketing automation and campaign
management systems – will enable Life Sciences companies to reach
the right targets with the right messaging, and easily track
results to enable even more efficient campaigns in the future.
“We bring everything together into a single solution. Customers
can now execute the most effective and impactful online marketing
campaigns in an orchestrated way,” said Emiliano Gummati, Vice
President of Digital Engagement Solutions for Cegedim Relationship
Management. “Agile configuration and reporting provide full control
of the end- to-end multichannel communication process.”
Marketo’s seamless integration with Cegedim’s CRM solution,
Mobile Intelligence, enables Life Sciences companies to achieve a
360 degree view of their customer interactions, synchronizing
efforts across channels. Additional integration benefits will be
achieved throughout the entire Cegedim multichannel suite.
“It’s a privilege for Marketo to have exposure to Cegedim’s
global footprint in the Life Sciences,” stated Anthony Nemelka,
Senior Vice President of Strategy and Business Development,
Marketo. “We are thrilled to work with Cegedim to provide Marketo’s
world class customer engagement platform in combination with
Cegedim’s unsurpassed data and expertise in this important
market.”
About Cegedim Relationship Management:
Cegedim Relationship Management is the
Life Sciences industry’s leading provider of Customer Relationship
Management (CRM) solutions. Designed specifically for Life
Sciences, the company’s innovative business solutions incorporate a
thorough understanding of local, regional and worldwide trends.
Cegedim Relationship Management enables approximately 200,000 users
in many of the world’s most innovative companies to stay ahead of
market challenges. In addition to CRM, Cegedim Relationship
Management also provides marketing, data optimization and
regulatory compliance solutions in more than 80 countries. Cegedim
Relationship Management is part of the France-based Cegedim S.A.
Group.To learn more, please visit: www.cegedim.com/rm.
Follow Cegedim Relationship Management on
LinkedIn and Twitter.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software for companies of all sizes to build and
sustain engaging customer relationships. Spanning today’s digital,
social, mobile and offline channels, Marketo’s® customer engagement
platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo’s applications are known for their ease-of-use, and are
complemented by the Marketing Nation™, a thriving network of more
than 250 third-party solutions through our LaunchPoint™ ecosystem
and over 40,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices in Europe, Australia
and a joint-venture in Japan, Marketo serves as a strategic
marketing partner to more than 3,000 large enterprises and
fast-growing small companies across a wide variety of
industries.
To learn more, please visit:
www.marketo.com.
About Cegedim:
Founded in 1969, Cegedim is a global
technology and services company specializing in the healthcare
field. Cegedim supplies services, technological tools, specialized
software, data flow management services and databases. Its
offerings are targeted notably at healthcare industries, life
sciences companies, healthcare professionals and insurance
companies. The world leader in life sciences CRM, Cegedim is also
one of the leading suppliers of strategic healthcare industry data.
Cegedim employs 8,000 people in more than 80 countries and
generated revenue of €902 million in 2013. Cegedim SA is listed in
Paris (EURONEXT: CGM).To learn more, please visit:
www.cegedim.com.
Follow Cegedim on Twitter:
@CegedimGroup.
Cegedim Relationship ManagementDrew BUSTOSGlobal
CommunicationsTel.: +1 (908)
443.2451drew.bustos@cegedim.comCegedimAude BALLEYDIERMedia
RelationsTel.: +33 (0)1 49 09 68 81aude.balleydier@cegedim.fr
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