Making hot dog history, the Heinz Hot Dog Pact
rallied over 33,000 North American signatures leading to 10 buns
and 10 wieners, just in time for National Hot Dog Month!
TORONTO, June 15,
2022 /CNW/ - Heinz did it – equal bun to
wiener ratio is finally here. For generations, hot dog fans
lamented that wieners have come in packs of 10 and dogs in packs of
8. In a monumental step forward in hot dog history,
Heinz ketchup and Wonder® partnered to broker
a deal to create buns in packs of 10, ending this mismatch once and
for all. Because, when it comes to bringing buns and wieners
together perfectly, it has to be Heinz.
Just in time for National Hot Dog Month, Heinz and
Wonder® unveil 10-packs of buns at select grocers in Ontario. Available starting June 23rd, this epic resolution comes on the
heels of the Heinz Hot Dog Pact that launched last
National Hot Dog Month, urging bun and wiener companies to take
action. One year and over 33,000 signatures later, hot dog fans'
pleas were finally heard. In time for National Hot Dog Month,
people can now BBQ without wasting wieners - and top all complete
dogs with delicious, slow-pouring Heinz ketchup.
"Heinz has brought hot dogs and buns together for more
than a century, so we felt like it was our duty as the world's most
iconic ketchup to rally our passionate fans and champion change for
the age-old issue of unequal buns and wieners packs," says
Nina Patel, Head of North American
Brand Communications, Kraft Heinz
Company. "Today marks a monumental day for hot dog fans and we're
thrilled to announce that Heinz has done it. We brokered a
partnership with Wonder® to finally create buns in packs of
10."
The new, limited edition 10-packs of buns from Wonder® can be
found at Ontario locations of No
Frills, Real Canadian Superstore, Your Independent Grocer,
Dollarama, Valu-mart and Fortinos.
"Wonder® has been delighting Canadians since 1927. When
Heinz created the Heinz Hot Dog Pact, the sheer
volume of public response was too big to ignore," says Kelly Backer, Head of Brand & Category
development, Wonderbrands. "With many of our fans speaking up about
this issue, we saw this as an opportunity for Wonder® to partner
with our friends at Heinz and finally give hot dog fans what
they've longed for."
Heinz and Wonder® are making hot dog history with
10-packs of buns now available in select parts of Canada, but the battle's not
over. Heinz is calling on all of North America to advocate for equal numbers of
buns and wieners. Hot dog lovers can sign the petition at
https://heinzhotdogpact.com/ and join the movement, bringing
equal packs of buns and hot dogs to their region.
Canadians blessed by this act of hot dog harmony are encouraged
to share their thoughts on social, tagging #HeinzHotDogPact #10buns
#10wieners.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion,
we are committed to growing our iconic and emerging food and
beverage brands on a global scale. We leverage our scale and
agility to unleash the full power of Kraft Heinz across a portfolio
of six consumer-driven product platforms. As global citizens, we're
dedicated to making a sustainable, ethical impact while helping
feed the world in healthy, responsible ways. Learn more about our
journey by visiting www.kraftheinzcompany.com or following us on
LinkedIn and Twitter.
ABOUT WONDERBRANDS
Wonderbrands (formerly Weston Foods fresh bakery business and
now part of the FGF group of companies) is a leader in the
fast-paced, fresh to market Canadian bakery category. Every day,
thousands of Canadians enjoy fresh, delicious bread and bakery
products from one of our iconic brands Wonder®, Gadoua®,
D'Italiano®, Country Harvest® and Casa Mendosa™. We're modernizing
the industry, building bakeries that are innovative, sustainable
and designed to make the best bread imaginable. Learn more
about our journey by visiting www.wonderbrands.com.
SOURCE Kraft Heinz Canada