Welcome to The Space Jammies: Kraft Launches Limited-Edition “Space Jam: A New Legacy”-Inspired Pajamas & All-New Noodle ...
May 20 2021 - 3:00PM
Business Wire
Get Ready (and Comfy) to Enjoy Mac & a
Movie when New Shapes and Space Jammies are Available for the Movie
Premiere on July 16
For the live-action/animated movie event of the summer, Warner
Bros. Pictures’ “Space Jam: A New Legacy,” Kraft Mac & Cheese
is creating exclusive Space Jammies pajamas. Perfect for movie
night, Kraft Mac & Cheese Space Jammies provide the ultimate
comfort while watching the highly anticipated movie and enjoying a
box of new Kraft Mac & Cheese Space Jam: A New Legacy noodle
shapes.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210520005196/en/
(Photo: Business Wire)
The Kraft Mac & Cheese Space Jam: A New Legacy boxes feature
movie-inspired noodle shapes, like basketballs and bunnies, for the
whole family to enjoy. The new boxes are adorned with Looney Tunes
character favorites, including Bugs Bunny, Lola Bunny, Tweety Bird,
Marvin the Martian, and the basketball star of the movie, global
icon LeBron James. The boxes will be available at retailers
nationwide starting June 1.
“We were thrilled to partner with Warner Bros. Consumer Products
for the long-awaited ‘Space Jam: A New Legacy’ movie, and we had a
lot of fun creating these new macaroni noodle shapes to celebrate
the film’s premiere,” says Maya McDonald, Brand Activations lead
for Kraft Macaroni & Cheese. “Through the comfort of jammies
and our deliciously cheesy Mac & Cheese, watching Space Jam: A
New Legacy at home when it premieres will be a fun experience for
the whole family.”
To get a pair of Kraft Mac & Cheese Space Jammies and a box
of cheesy Kraft Mac & Cheese, simply enter for a chance to win
on www.KraftSpaceJammies.com starting May 20th – 25th. New Kraft
Mac & Cheese Space Jam: A New Legacy boxes are available at
stores nationwide for $2.49 starting June 1.
Share your Kraft Mac & Cheese Space Jammies using
#SpaceJammies on Twitter @kraftmacncheese, Instagram
@Kraft_MacandCheese, and Facebook @KraftMacaroniandCheese.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we're dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
About “Space Jam: A New
Legacy”
Welcome to the Jam! Basketball champion and global icon LeBron
James goes on an epic adventure alongside timeless Tune Bugs Bunny
with the animated/live-action event “Space Jam: A New Legacy” from
director Malcolm D. Lee and innovative filmmaking team that
includes Ryan Coogler and Maverick Carter. This transformational
journey is a manic mashup of two worlds that reveals just how far
some parents will go to connect with their kids. When LeBron and
his young son Dom are trapped in a digital space by a rogue A.I.,
LeBron must get them home safe by leading Bugs, Lola Bunny and the
whole gang of notoriously undisciplined Looney Tunes to victory
over the A.I.’s digitized champions on the court: a powered-up
roster of professional basketball stars as you’ve never seen them
before. It’s Tunes versus Goons in the highest-stakes challenge of
his life, that will redefine LeBron’s bond with his son and shine a
light on the power of being yourself. The ready-for-action Tunes
destroy convention, supercharge their unique talents and surprise
even “King” James by playing the game their own way.
James stars alongside Don Cheadle, Khris Davis, Sonequa
Martin-Green, newcomer Cedric Joe, Jeff Bergman and Eric Bauza. Lee
directs from a screenplay by Juel Taylor & Tony Rettenmaier
& Keenan Coogler & Terence Nance and Jesse Gordon and
Celeste Ballard, story by Juel Taylor & Tony Rettenmaier &
Keenan Coogler & Terence Nance and Terence Nance. Based on
“Space Jam,” written by Leo Benvenuti & Steve Rudnick and
Timothy Harris & Herschel Weingrod. The film’s producers are
Ryan Coogler, LeBron James, Maverick Carter and Duncan Henderson,
and the executive producers are Sev Ohanian, Zinzi Coogler, Allison
Abbate, Jesse Ehrman, Jamal Henderson, Spencer Beighley, Justin
Lin, Terence Nance and Ivan Reitman.
Warner Bros. Pictures Presents a Proximity/The SpringHill
Company Production, a Malcolm D. Lee Film, “Space Jam: A New
Legacy.” The film will be distributed worldwide by Warner Bros.
Pictures. It will be released in theaters nationwide on July 16,
2021 and will be available in the U.S. on HBO Max for 31 days from
theatrical release.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, part of Warner Bros. Global
Brands and Experiences, extends the Studio’s powerful portfolio of
entertainment brands and franchises into the lives of fans around
the world. WBCP partners with best-in-class licensees globally on
an award-winning range of toys, fashion, home décor, and publishing
inspired by franchises and properties such as DC, Wizarding World,
Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim.
The division’s successful global themed entertainment business
includes groundbreaking experiences such as The Wizarding World of
Harry Potter and Warner Bros. World Abu Dhabi. With innovative
global licensing and merchandising programs, retail initiatives,
promotional partnerships and themed experiences, WBCP is one of the
leading licensing and retail merchandising organizations in the
world.
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version on businesswire.com: https://www.businesswire.com/news/home/20210520005196/en/
Brooke Scher Mogan ALISON BROD MARKETING + COMMUNICATIONS
212-230-1800 kraftheinz@abmc-us.com Lynne Galia The Kraft Heinz
Company Lynne.galia@kraftheinz.com
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