PHILADELPHIA Cream Cheese to Sponsor World Side-Dish Competition at the World Food Championships at Bally's Las Vegas
September 06 2012 - 11:13AM
The World Food Championships (WFC) announced today that
PHILADELPHIA Cream Cheese will be the title sponsor for the World
Side-Dish Championship that will take place on Saturday, Nov. 3,
2012 at Bally's Las Vegas. The World Food Championships will bring
culinary champions from all walks of life into one arena so that
they can square off for food supremacy and a prize purse of
$300,000. Using a hybrid of sanctioned, celebrity and customized
judging processes, The WFC will identify winners in seven key
categories of divisional cooking competitions, culminating in a
final table face-off with celebrity food experts, including Adam
Richman, star of the Travel Channel's "Adam Richman's Best Sandwich
in America" and "Man v. Food: Nation," presiding as the chief
judge. "The WFC is excited to announce the addition of PHILADELPHIA
Cream Cheese as one of our primary sponsors," commented Richman.
"We are thrilled that they will be part of our World Side-Dish
Championship and help us deliver a world-class food experience for
both consumers and competitors." "We're excited to have
PHILADELPHIA Cream Cheese play a sponsorship role in the World Food
Championships," said Mamie Croon, senior associate business manager
of dairy at Kraft Foodservice. "PHILADELPHIA is the number one
selling cream cheese in America, preferred for its firm texture,
smoothness, spreadability and strong cream cheese flavor. The
versatility of the ingredient lends itself to many dishes, so we're
looking forward to some truly inspired competition." The 2012 WFC
categories will feature classic American cuisine: barbecue, chili,
burgers, sandwiches, side-dishes, the World Recipe Championship
featuring winners of online recipe contests, and the World Chef
Challenge open to some of the best chefs from America's greatest
food cities. Although PHILADELPHIA Cream Cheese will not be
required during the initial side dish phase, it will be featured in
the secondary and final judging process as the WFC crowns the
side-dish champion. "PHILADELPHIA Cream Cheese is an iconic brand
in the culinary world and we're excited to have it associated with
our event," said Mike McCloud, president of Trybe Targeting, the
company that is producing the four-day event. "As the title sponsor
for the World Side-Dish Championship, PHILADELPHIA Cream Cheese
will be awarding $25,000 in total prize money and helping us
celebrate side-dish artisans in a very unique way." For more
information about events, opportunities or competitions at the
World Food Championships, visit
http://www.worldfoodchampionships.com. ABOUT KRAFT FOODS Kraft
Foods Inc. (Nasdaq:KFT) is a global snacks powerhouse with an
unrivaled portfolio of brands people love. Proudly marketing
delicious biscuits, confectionery, beverages, cheese, grocery
products and convenient meals in approximately 170 countries, Kraft
Foods had 2011 revenue of $54.4 billion. Twelve of the company's
iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka,
Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident –
generate revenue of more than $1 billion annually. On Aug. 4, 2011,
Kraft Foods announced plans to divide and create two independent
public companies: a high-growth global snacks business and a
high-margin North American grocery business. The transaction is
expected to be completed on Oct. 1, 2012. A leader in innovation,
marketing, health & wellness and sustainability, Kraft Foods is
a member of the Dow Jones Industrial Average, Standard & Poor's
500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel
Sustainability Index. Visit www.kraftfoodscompany.com and
www.facebook.com/kraftfoodscorporate. ABOUT KRAFT FOODSERVICE Kraft
Foodservice is a division of Kraft Foods Global, Inc. (NYSE:KFT),
one of the world's largest food and beverage companies. Kraft
Foodservice provides a diverse portfolio of brands, marketing and
sales expertise and resources to the U.S. foodservice industry.
Visit www.KRAFTfoodservice.com for more information.
ABOUT TRYBE TARGETING Trybe Targeting is the food and enthusiast
marketing division of MMA Creative Inc., a 22-year-old marketing
and advertising firm with offices in Nashville, Memphis, Las Vegas
and Orlando. Trybe Targeting is the agency of record to the Kansas
City Barbeque Society, International Chili Society, World's
Championship Chili Cookoff and the American Cornhole Organization.
Trybe Targeting also helped develop and operates the Sam's Club
National BBQ Tour, the richest competition series in barbeque
history. For more information, visit www.trybetargeting.com. ABOUT
BALLY'S LAS VEGAS Bally's Las Vegas is one of the Strip's most
exciting resorts, offering guests a classic Las Vegas experience.
The 44-acre property is located on the center of the world-famous
Las Vegas Strip, across from Caesars Palace and next to Paris Las
Vegas. Bally's features two 26-story hotel towers, offering 2,814
guestrooms, including 265 suites. The resort features eleven
restaurants, a relaxing pool oasis, a lavish spa and casino space
featuring a Party Pit, poker room, 1,100 slot machines and a
first-class Race & Sports Book known for its stadium-style
seating and abundance of high-definition television screens.
Bally's Las Vegas is home to Donn Arden's Jubilee!, the renowned
production that has been thrilling audiences since 1981 with its
beautiful showgirls, music, lavish sets and spectacular
choreography and the world-famous "Sterling Brunch" where guests
can indulge in the finest array of food from around the world,
including caviar, sushi, lobster and champagne every Sunday. For
more information, please visit www.ballyslasvegas.com or
caesars.thedigitalcenter.com to access media materials and request
high-resolution images. Find Bally's on Facebook and follow on
Twitter.
CONTACT: Media Contacts:
Jeff Morris
Communication & Media Director
Trybe Targeting / MMA
jeffm@trybetargeting.com
615.297.6886
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