JetBlue’s West Coast Focus City Strategy Lands at LAX
July 09 2020 - 1:08PM
Business Wire
JetBlue Doubling the Number of Destinations
Offered From LAX With More Than 30 Daily Flights This Fall, Opens
Door to West Coast Growth Potential With 70 Daily Flights by
2025
JetBlue (NASDAQ: JBLU) today announced it will make Los Angeles
International Airport (LAX) its primary base of operations in
greater Los Angeles, advancing its focus city strategy and building
relevance for the airline in one of the busiest markets in the
world. To enable the shift, the airline will move service currently
operated at Long Beach Airport (LGB) to LAX, along with its Long
Beach crew and maintenance bases, beginning in October.
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JetBlue announced it will make Los
Angeles International Airport (LAX) its primary base of operations
in greater Los Angeles, advancing its focus city strategy and
building relevance for the airline in one of the busiest markets in
the world. (Graphic: Business Wire)
The move consolidates JetBlue’s popular transcon and West Coast
service into LAX, initially operating more than 30 daily flights
with service between LAX and 13 destinations including four Mint
routes – New York-JFK, Boston, Fort Lauderdale and new Mint service
to Newark launching July 23. JetBlue flights at LAX will continue
to operate from Terminal 5. New LAX markets will be available for
purchase tomorrow, July 10.
“LAX is one of JetBlue’s most successful markets and offers the
valuable opportunity to grow significantly both domestically and
internationally while introducing our low fares on more routes,”
said Scott Laurence, head of revenue and planning, JetBlue. “The
transition to LAX, serving as the anchor of our focus city strategy
on the West Coast, sets JetBlue up for success in Southern
California. We continue to seize on opportunities to emerge from
this pandemic a stronger competitive force in the industry.”
With support from Los Angeles World Airports (LAWA), JetBlue
plans to embark on a strategic expansion over the next five years
with plans to reach roughly 70 flights per day by 2025. This will
include multiple new markets, both domestic and international, some
of which have never had nonstop service to and from LAX.
“Since it first touched down at LAX in 2009, JetBlue has
continued to invest in and expand its presence at our airport, and
we are excited that the airline has chosen to grow its LAX
operation beginning in October,” said Justin Erbacci, CEO, LAWA.
“With seven new routes and more than 30 daily flights, JetBlue will
be an important part of LAX’s comeback from historic lows in
passenger traffic, and our guests now will have even more
choices.”
LAX is the busiest origin and destination (O&D) market in
the world, meaning more people start or end their journey at LAX –
versus connect through – than any other airport. Its 24/7
operations and customs and immigration facilities also allow
JetBlue more flexibility in future flight and destination
scheduling.
Effective October 7, 2020, JetBlue will operate nonstop service
between LAX and seven new markets:
- Austin-Bergstrom International Airport (AUS)
- Bozeman Yellowstone International Airport (BZN) [seasonal]
- Las Vegas McCarran International Airport (LAS)
- Reno-Tahoe International Airport (RNO)
- Salt Lake City International Airport (SLC)
- San Francisco International Airport (SFO)
- Seattle-Tacoma International Airport (SEA)
New markets will complement existing nonstop service between LAX
and:
- Boston Logan International Airport (BOS) *MINT*
- Buffalo Niagara International Airport (BUF)
- Fort Lauderdale-Hollywood International Airport (FLL)
*MINT*
- New York John F. Kennedy International Airport (JFK)
*MINT*
- Newark Liberty International Airport (EWR) *MINT*
[Launching July 23]
- Orlando International Airport (MCO)
JetBlue’s final day of operations in Long Beach will be October
6. Service to Portland International Airport (PDX) will not
transition to LAX. JetBlue will continue to serve Portland, Ore.
from New York-JFK, Boston and, starting in October, Fort
Lauderdale.
All LAX, non-Mint routes will be operated using JetBlue’s Airbus
A320 or all-Core A321 aircraft offering the airline's award-winning
service featuring the most legroom in coach (a); free Fly-Fi, the
fastest broadband internet in the sky (b); complimentary and
unlimited name-brand snacks and soft drinks; free, live DIRECTV®
programming and 100+ channels of SiriusXM® radio at every seat.
JetBlue began serving LAX in 2009 and launched its highly
acclaimed Mint service in 2014. Currently, more than 150 JetBlue
crewmembers are based at LAX. That number will grow substantially
to nearly 700 with the added flights announced today and with the
move of crew and maintenance bases from Long Beach to LAX.
Elsewhere in greater Los Angeles, JetBlue will continue to serve
Hollywood Burbank Airport (BUR) and Ontario International Airport
(ONT), which are key to the airline’s broader LA strategy. JetBlue
is appreciative of the support received from airport leadership and
elected officials in both Burbank and Ontario.
About JetBlue Airways
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San
Juan. JetBlue carries customers across the U.S., Caribbean, and
Latin America. For more information, visit jetblue.com.
(a)
JetBlue offers the most legroom in coach
based on average fleet-wide seat pitch for U.S. airlines.
(b)
Fly-Fi and live television are available
on all JetBlue-operated flights. On ViaSat-2 equipped aircraft,
Fly-Fi will not be available on portions of some routes, and live
television will not be available while operating outside of the
contiguous U.S., or until the aircraft returns to the coverage
area. On all other aircraft, Fly-Fi and live television will not be
available while operating outside of the contiguous U.S., or until
the aircraft returns to the coverage area.
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version on businesswire.com: https://www.businesswire.com/news/home/20200709005831/en/
JetBlue Corporate Communications Tel: +1.718.709.3089
corpcomm@jetblue.com
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