IZEA Announces IZEAx 3.0 Unity Suite
April 23 2019 - 1:40PM
IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®,
the premier online marketplace connecting brands and publishers
with influential content creators, has announced the release of
IZEAx 3.0 Unity Suite. The new platform integrates all aspects of
content creation, distribution, payments, and communications into a
seamless and flexible platform designed for enterprise influencer
and content marketing organizations.
The announcement was made today during the IZEA
“Better Together” streaming event. A video archive of the event can
be found at izea.com/unity after 5pm Est. on April
23rd.
Unity WorkflowAt the core of the new
experience for Marketers and Creators is Unity Workflow. Unity
Workflow simplifies and streamlines the execution of influencer and
content marketing campaigns while simultaneously providing a
completely flexible construct that can support the most complex
transaction types. Unity Workflow is ideal for scaling influencer
marketing efforts with large numbers of micro-influencers, yet also
handles complex annual social media ambassadorships with ease.
IZEAx 3.0 provides intuitive templates for the
most common types of influencer marketing programs, but also allows
for complete customization based on campaign objectives.
Influencers can be activated on multiple platforms simultaneously,
with any combination of posts and individual requirements, with
unified workflow management and reporting.
Unity Workflow introduces the concepts of tasks
and roles, which allow multiple people to collaborate inside of one
project. For example, a writer, photographer, and editor could all
work together to produce a single piece of content. Tasks can also
be completed by either human or robot workers within the same
project. For example, a writer could write an article, a plagiarism
bot could check that article, and text-to-speech software service
could generate an audio narration mp3.
Unity CalendarIntegrated within Unity
Workflow is an all-new content calendar for both Marketers and
Creators. The calendar enables Marketers to quickly and easily
manage production and publishing schedules for all the Creators
participating in a given campaign. New flexible timelines allow
Marketers and Creators to collaborate on changing deliverables and
adjust the timing of tasks and as needed.
Direct Pay and Flexible CompensationIZEA
has renamed IZEA Pay to Direct Pay and further enhanced the
offering. Marketers can now reimburse influencers for expenses like
trips, tickets, and materials from within Unity Workflow, with
expenses, invoices, and receipts tied to the campaign. IZEA has
also introduced flexible compensation to IZEAx, providing non-cash
compensation support. This allows Marketers to provide Influencers
with products, services or experiences while still retaining
control over content creation, publishing, and measurement within
Unity Workflow.
Unity AnalyticsIZEAx’s suite of analytics
for influencer marketing has been rebuilt and reimagined from the
ground up. The experience has been significantly enhanced with a
brand-new content-forward interface and robust data analysis.
Analytics are available at the campaign or project level, with
multiple detailed metrics reports for each engagement type. Unity
Analytics also breaks down performance on a per platform, per
creator, and per URL basis. Performance tracking in Unity Suite
includes 3rdparty tracking pixels, tracking links, and the ability
to assign individual links to influencers for complete e-commerce
funnel analysis by a Marketer. A brand-new Unity Analytics API is
available for enterprise customers to integrate into their own
dashboards.
Enterprise EnhancementsIZEA has expanded
their commitment to enterprise grade security, access control, and
uptime. IZEAx 3.0 supports Single Sign On through SAML (Security
Assertion Markup Language). SAML allows enterprise customers to use
their existing identity provider to manage access control to IZEAx
without any additional registration or passwords to manage. The
implementation works with identity providers like Oracle, Google,
IBM, and Microsoft, and any system that supports the SAML open
standard. IZEA has also launched a public facing network status
page at status.izea.com.
To schedule a demonstration,
visit http://www.izea.com.
About IZEA Worldwide, Inc.IZEA Worldwide,
Inc. (“IZEA”) operates IZEAx,the premier online marketplace
that connects marketers with content creators. IZEAxautomates
influencer marketing and custom content development, allowing
brands and agencies to scale their marketing programs. IZEA
creators include celebrities and accredited journalists. Creators
are compensated for producing unique content such as long and short
form text, videos, photos, status updates, and illustrations for
marketers or distributing such content on behalf of marketers
through their personal websites, blogs, and social media channels.
Marketers receive influential content and engaging, shareable
stories that drive awareness. For more information about IZEA,
visit https://izea.com/.
Safe Harbor StatementAll statements in this
release that are not based on historical fact are “forward-looking
statements” within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. For IZEA’s full safe harbor statement please
visit https://izea.com/safe-harbor-statement/.
- IZEAx 3.0 Unity Suite
- IZEA Unveils IZEAx 3.0 with Unity Workflow
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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