BEIJING, March 25, 2020 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, recently launched the operation plan
for its service experience testing stations (the
"Testing Stations") in multiple international
markets. The first Testing Station started its trial in
Singapore at the end of 2019 and
has been in testing and providing feedback to the Company on
service experience. Similar Testing Stations in other markets
including Thailand, Vietnam, the
Philippines and Indonesia
have been under preparation and will be launched in due course.
"Setting up service experience Testing Stations in local markets
allow us to better adapt to local network and technological
environments," said Ye Tao, Vice President of iQIYI. "These Testing
Stations will not only help iQIYI better understand the local
market, but it will also strengthen our experience in dealing with
area-specific scenarios or issues, an essential component in the
further localization of our services."
At present, terminals that are compatible with the Testing
Stations include TVs, computers, and smart phones, while functions
being tested by the Testing Stations include app opening speed, as
well as the performance of video streaming, playback and search
features. The testing method consists of iQIYI installing a variety
of mainstream devices in the Test Station and connecting those
devices to different local operators' services respectively. This
allows iQIYI to test the experience of its services in different
local network environments and devices.
For example, for the Singapore
region, iQIYI engineers have been able to analyze and compare the
performance level of streaming popular content between peak and
normal hours in the different network environments of M1, StarHub,
Singtel and other operators by combining the Company's
self-developed framing data platform and an API monitoring
system.
In June 2019, iQIYI officially
launched the iQIYI App (International Version) and initiated global
operations through establishing localized teams and partnerships
and adopting SaaS models that empower its operating systems. iQIYI
has been in cooperation with Astro, Malaysia's leading media brand, to localize
services and meet the market's needs. By launching a Testing
Station in Singapore with plans to
roll out Testing Stations in other various markets, iQIYI can
optimize its local product services through model testing and
technical analysis. This will enable the company to acquire an
accurate understanding of its services capabilities and products
experiences in local markets and thereby provide better
services.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.