BEIJING, March 12, 2020 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today officially launched the second
season of its original hit variety show Youth with You
("Youth with You 2" or the "Show"), which is created by
iQIYI, co-created by Caviar Communications and Weibo,
and co-produced by Caviar Communications and iQIYI Fancy
Monster Studio. The show will be exclusively released on iQIYI,
QIYIGUO TV and international iQIYI.
As iQIYI's first original hit variety show released in 2020,
Youth with You 2 is an idol-selection show that brings
together 108 female idol trainees for training and competition, of
which at the end, only a few trainees are selected through viewers'
votes to debut as an idol group. By utilizing innovations and
upgrades in content, interaction-based features, technological
integrations and IP spin-offs, the show offers audiences a new
interactive and immersive entertainment experience. Besides, iQIYI
will also roll out VIP exclusive spin-off contents including two
variety shows during the run of Youth with You 2.
Global streaming with subtitles in multiple languages, the
Show generates widespread discussion prior to its
release
As an iQIYI original IP, the Youth with You franchise has
garnered critical acclaim from global audiences. With its all-star
cast such as Youth Producer KUN, the champion of Idol
Producer and mentor LISA from the international idol
group BLACKPINK, and the participation of 46 talent
agencies and 108 trainees, the show has attracted fans from both in
China and abroad even before its
debut. Since the production of the Show was officially announced,
discussions around related topics had topped multiple social media
rankings in China, including
Weibo, TikTok and Zhihu's trending topics, as well as becoming
Twitter's Global Top 1 trending topic.
Youth with You 2 is also the first iQIYI original
variety show to be produced in accordance with local content
production standards of oversea markets. For example,
post-production for the Show, on top of its original Chinese
version, is simultaneously carried out in English and Thai to
better localize the content for viewers in those markets. In
addition, subtitles in Chinese, English, Thai, Vietnamese,
Indonesia, Malay, Spanish and
Korean for the show are available on the international iQIYI. At
the same time, iQIYI has opened official social media accounts for
the Show to interact with its global audiences on YouTube, Facebook
and Instagram. iQIYI's strategic partner Astro, Malaysia's leading media brand, will also
leverage its platforms to promote the Show. This would effectively
improve the viewing experience and diversify the show interactions
made available to overseas users.
New variety content focusing on the female idol market
creates more opportunities to female idol trainees
Under the rapid development of the Chinese idol industry, iQIYI
took notice of the lack of exposure given to the female idol
trainee market and decided to zoom in on the market through
Youth with You 2. By reinventing the reality show format,
Youth with You 2 brings to life the challenging journey
female trainees undergo throughout the Show, presenting to these
trainees the path to becoming a household name while contributing
to the sustainable development of the idol industry.
Leveraging iQIYI's original content production capabilities and
innovative genes, Youth with You 2 reinvents the Show's
format and competition segments. Centering around the themes of
"self-interpretation" and the "undefined-self", the Show manages to
unleash the full potential of the trainees.
Offering users a diverse entertainment experience through
technological innovation and ecosystem advantage
In Youth with You 2, iQIYI applies its advantages in
innovation and technology to aspects including production,
broadcasting and marketing. This combined with the utilization of
the Company's industry chain development, iQIYI manages to heighten
the viewing experience and commercial value of the Youth with
You IP franchise.
For example, AR, Qiguan and interactive features are used to
create a more immersive viewing experience for audiences. The
AR-driven "holding hands" interaction video function allows viewers
to film short videos that feature virtual footage of trainees from
the Show; Qiguan uses AI technology scans and identifies trainees
that the viewer is interested in and provides related background
and information that helps the viewer better understand the
trainees; the Show has also partnered with iQIYI Suike app to
provide viewers access to interactive short video featuring content
from the Show, meeting the viewers' diverse interactive needs with
these trainee idols.
In addition, the Show's spin-off comic book series Youth with
You: Flower Girl was launched on March
12 in the iQIYI Comic App, offering viewers an entertainment
content experience that goes beyond the Show itself. 98 trainees
from the Show have also been made makeup ambassadors of Zeal
Beauty, iQIYI's new makeup social application. As makeup
ambassadors, these trainees will upload makeup-related tutorials or
tips to Zeal Beauty, allowing fans and audiences to gain further
insight into the lives and personalities of these trainees.
In recent years, iQIYI has continuously produced inspirational
variety content, such as Idol Producer and Youth with
You, which focused on youth culture. These shows led to the
creation of male idol groups such as NINEPERCENT and UNINE, both of
which have now achieved worldwide influence. Through Youth with
You 2, iQIYI will strive to maximize the value of its
technological and commercial capabilities in order to provide
viewers and fans of Youth with You 2 with a better
entertainment experience.
About iQIYI, Inc.
iQIYI, Inc. is an innovative
market-leading online entertainment service in China. Its corporate DNA combines creative
talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as
well as a comprehensive library of other professionally-produced
content, partner-generated content and user generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big
data analytics and other core proprietary technologies. iQIYI
attracts a massive user base with tremendous user engagement,
and has developed a diversified monetization model including
membership services, online advertising services,
content distribution, live broadcasting, online games, IP
licensing, online literature and e-commerce.
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