Intuit QuickBooks Debuts New Campaign to Spotlight Small Businesses’ “Journey to Success”
December 21 2020 - 8:30AM
Business Wire
Integrated Campaign Builds on QuickBooks’
Backing You Campaigns; Features Baseball Legend and Investor Alex
Rodriguez to Inspire Business Success
Today, Intuit (NASDAQ: INTU) QuickBooks announced the launch of
the next phase of its global “BACKING YOU” campaign, demonstrating
again how QuickBooks helps small businesses achieve prosperity.
Intuit first launched the “BACKING YOU” campaign in 2017 to
celebrate and honor those who work for themselves. Today,
QuickBooks is unveiling a U.S. and Canadian, multi-channel,
integrated campaign called “Journey to Success,” featuring baseball
legend and investor Alex Rodriguez, showing the ups and downs that
business owners experience on their path to success.
The campaign brings to life the steps small businesses take to
be successful, and the role QuickBooks and its connected suite of
business tools and solutions can have in empowering their
prosperity. The two spots are titled “Burger” and “Gaming,” which
dive into the diverse stories of two small businesses and their
journeys to success with the help of QuickBooks. From inspiration
to success, the films showcase how the connected suite of
QuickBooks business tools -- including QuickBooks Payments,
Payroll, Live Bookkeeping, banking and cash flow capabilities --
provide the businesses with unrivaled service and insights and help
them succeed. “Burger” debuts today. “Gaming” debuts in January and
also features Alex Rodriguez, chairman and CEO of A-Rod
Corporation, as a mentor alongside QuickBooks to help a business
meet their goals.
Created in partnership with Intuit QuickBooks’ creative agency
of record TBWAChiatDay LA, the campaign goes beyond advertisements
to also include integrated elements, including an online video
series and social campaign that supports small business success and
showcases how the QuickBooks suite of business tools helps them
thrive. The films were directed by award-winning director Tim
Godsall.
The new campaign is a continuation of the successful QuickBooks
campaign “BACKING YOU,” which debuted in 2017 and showcased a
variety of ways QuickBooks has helped small businesses manage
complexity and achieve success over its 20-year history. From
highlighting business owners and celebrating how they’ve made their
dream a reality using QuickBooks to Danny DeVito coaching real
small business owners on the smarter way to run their business to
Martin Kove from “The Karate Kid” and Annie Potts from
“Ghostbusters” showing how QuickBooks has made their lives easier,
the campaign has focused on the QuickBooks brand commitment to help
its small business and self-employed customers prosper. This year’s
campaign focuses on what defines success for a small business
owner.
“As a trusted partner of small businesses, QuickBooks is
committed to helping small businesses achieve success every day by
helping them navigate the complexity that sometimes faces them on
their journeys,” said Dan McCarthy, senior vice president, global
marketing at Intuit QuickBooks. “BACKING YOU started as a way for
us to demonstrate our commitment to our customers and continues
today with ‘Journey to Success,’ which spotlights the ways
QuickBooks’ connected business tools can help businesses achieve
success, simplify operations and drive financial prosperity.”
“We know that there are as many definitions of success as there
are small business owners,” said Kirsten Rutherford, Group Creative
Director at TBWAChiatDay LA. “For this next phase of the BACKING
YOU campaign, we wanted to explore these definitions through the
journeys of two very different small business owners and how the
QuickBooks suite of business tools helps them navigate a path to
success.”
View the journey of “Burger” here: QuickBooks Backs Success: The
Best Burger Ever QuickBooks Backs Success: Food Truck Fleet |
Payroll QuickBooks Backs Success: New Customers QuickBooks Backs
Success: Clean Desk | Live Bookkeeping QuickBooks Backs Success:
Pop-in | Payroll
QuickBooks is the trusted partner of small businesses, helping
customers manage complexity and achieve success for more than 20
years. QuickBooks began by helping small businesses manage their
books, and grew into a platform that helps them get paid fast,
manage capital, and pay employees with confidence. When COVID-19
upended the small business community, QuickBooks used its fintech
experience to help small business and self-employed customers get
access to more than $1 billion in SBA-approved Paycheck Protection
Program loans and keep more than one-hundred thousand employees on
payroll. QuickBooks provides on-demand accounting experts,
democratizes machine learning by adding it to its services for the
benefit of small businesses and is helping small businesses better
manage cash flow. QuickBooks is in the business of creating smart,
indispensable financial tools that help small businesses reach
solvency and achieve prosperity.
For more information on the campaign and Intuit brands, visit
https://quickbooks.intuit.com.
About Intuit
Intuit’s mission is to power prosperity around the world. We are
a mission-driven, global financial platform company with products
including TurboTax, QuickBooks, Mint and Turbo, designed to empower
consumers, self-employed and small businesses to improve their
financial lives. Our platform and products help customers get more
money with the least amount of work, while giving them complete
confidence in their actions and decisions. Our innovative ecosystem
of financial management solutions serves more than 50 million
customers worldwide. Please visit us for the latest news and
in-depth information about Intuit and its brands and find us on
social.
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version on businesswire.com: https://www.businesswire.com/news/home/20201221005167/en/
Kim Amsbaugh Intuit QuickBooks Kim_Amsbaugh@intuit.com Mikaela
Liboro TBWAChiatDay LA Mikaela.liboro@tbwachiat.com Jen Garcia
Access Communications jennifer_garcia@intuit.com
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