Intel and AREA15 Bring Experiential Retail to Life in Las Vegas
January 12 2020 - 10:30AM
Business Wire
What’s New: Today, Intel announced a collaboration with
AREA15, one of the first purpose-built experiential retail and
entertainment complexes. To thrive in the digital age, traditional
retailers and malls face a reinvent-or-die reality. AREA15 is
tackling this issue by offering live events, immersive experiences
and activations, and monumental art installations, employing
ground-breaking technology and much more for the retail
environment.
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Opening in April 2020, the AREA15
property in Las Vegas will include a flexible platform where Intel
innovation will play an integral role. (Credit: The Vox Agency)
“Today, only top retailers can afford to
explore and implement experiential design in their stores. We
believe immersive, authentically engaging and inspiring experiences
in retail are not only possible, but should be accessible for all.
Ecosystem collaboration is in Intel’s DNA. AREA15 will help provide
scalable, world-class experiential retail solutions for retailers
and brands of all sizes.” – Joe Jensen, Intel vice president and
general manager of the Retail, Banking, Hospitality and Education
Division
Why It’s Important: Research shows that 81 percent of
Generation Z prefer to shop in stores, and 73 percent like to
discover new products in stores. This offers the opportunity to
transform how a new generation of consumers chooses to interact
with brands. Retailers and brands can’t afford to miss out on
engaging this demographic, which is on track to become the largest
generation of consumers by 2020 — responsible for $29 billion to
$143 billion in direct spending.
The rise of the “experience economy,” fueled by rapid shifts in
technology-enabled design and culture, has resulted in the
business-critical need to understand customers — not only Gen Z —
and use that data to design a real-time personal experience.
Intel’s Role: The alliance will initially focus on
immersive experiential retail design with the launch of the Intel©
Experience Incubation Hub, a multiuse venue for innovation and
collaboration. It will allow retail ecosystem partners — from
creatives to technologists — to test new design concepts and
leading-edge technologies.
Opening in April, the AREA15 property in Las Vegas aims to be
the gravitational center for the new experience economy, building a
flexible platform where Intel innovation will play an integral
role. AREA15’s technical and physical infrastructure will be
modular, allowing for innovations coming out of the Experience
Incubation Hub to be easily tested for proof of concept and
scalability — within AREA15 and beyond — in a variety of forms,
from pop-ups to short-term engagements to more permanent
installations.
Early collaborators and experiences featured in the Experience
Incubation Hub include Artist TRAV, Papinee, Pressure Point
Creative, ThenWhat Inc. and Variant.
“AREA15 is a radical reimagining of retail, where visitors can
expect to be authentically engaged and inspired in an otherworldly
setting,” said Winston Fisher, CEO of AREA15 and partner in Fisher
Brothers. “Experience design cannot be separated from technology —
it is essential that the two are intertwined and co-developed.
That’s where our collaboration with Intel comes in. Together, we’re
raising the standard of experience design, and developing best
practices for combining technology, art and commerce in exciting,
unexpected ways.”
More Context: Intel at 2020 NRF: Intel Gives Retail the
Edge
About Intel
Intel (NASDAQ: INTC), a leader in the semiconductor industry, is
shaping the data-centric future with computing and communications
technology that is the foundation of the world’s innovations. The
company’s engineering expertise is helping address the world’s
greatest challenges as well as helping secure, power and connect
billions of devices and the infrastructure of the smart, connected
world – from the cloud to the network to the edge and everything in
between. Find more information about Intel at newsroom.intel.com
and intel.com.
© Intel Corporation. Intel, the Intel logo, and other Intel
marks are trademarks of Intel Corporation or its subsidiaries.
Other names and brands may be claimed as the property of
others.
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Michelle Newburgh 408-250-9874 michelle.b.newburgh@intel.com
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