Valentine’s Day Survey: Most Parents Haven’t Been on a Romantic Date in More Than Three Years
February 11 2020 - 11:05AM
Business Wire
- Eighty-one percent of parents said that they need to step
things up and have more frequent date nights
- Seventy-nine percent of parents said they prefer to spend
Valentine’s Day as a family
Valentine’s Day––the day for people to celebrate all of the
loves in their life––is Friday, begging the question: when was your
last romantic date? Well for most parents it was more than three
years ago, according to a new survey from local experiences
marketplace Groupon that examined how things like romance and
Valentine’s Day change for people after they have children.
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Local experiences marketplace Groupon
examined how things like romance and Valentine’s Day change for
people after they have children––finding some surprising results.
(Graphic: Business Wire)
The study of 2,000 parents found that seven out of 10 reported
that the romance in their relationship significantly decreased
after having kids, with more than half still longing for some of
the freedoms they had before becoming parents. The top five things
that parents miss the most after having kids were identified as the
following: spending quality 1:1 time with their partner, going out
on romantic dates, feeling carefree about life, having more sex and
sleeping in.
Do these results mean that most parents are bitter about a
reported decline in romance? Absolutely not! The Groupon and
OnePoll study, found that most parents, 77 percent, said they are
happier and more fulfilled because of their children. While 81
percent of parents said that they need to step things up and have
more frequent date nights, 79 percent said they’d actually prefer
it not be on Valentine’s Day because they prefer to spend the day
as a family. In fact, more than one-third of parents have never
spent February 14 as a couple.
“As parents, it’s great if we can pull off a romantic date night
experience with our partner on Valentine’s Day. However, February
14 is also about celebrating all of our loved ones such as the
kids, parents, friends and even treating ourselves,” said Groupon’s
Head of Experiences Brian Fields. “And when it comes to finding the
perfect gift for all of your loves, our research shows that
experiences are remembered nearly 40 percent more than physical
things and leave people feeling nearly 20 percent happier.”
The top Valentine’s Day experiences identified by parents of
things they’d like to do with their partner, included: a couples
massage (36 percent), romantic dinner (28 percent), spa day (26
percent), mani/pedi (21 percent) and a concert (18 percent). The
top Valentine’s Day experiences parents identified for the entire
family, included: a spa day (28 percent), dinner (26 percent),
museum (25 percent), a concert (24 percent) and a mani/pedi (24
percent).
Groupon has a curated collection of ways you can celebrate who
and what you love with this Valentine’s day with deals on
experiences and gifts for your partner, children, friends and even
yourself. To check out the entire Celebrate All Your Loves Groupon
collection, please visit
https://www.groupon.com/landing/valentines-day.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local
commerce, offering a vast mobile and online marketplace where
people discover and save on amazing things to do, see, eat and buy.
By enabling real-time commerce across local businesses, travel
destinations, consumer products and live events, shoppers can find
the best a city has to offer.
Groupon is redefining how small businesses attract and retain
customers by providing them with customizable and scalable
marketing tools and services to profitably grow their
businesses.
To download Groupon's top-rated mobile apps, visit
www.groupon.com/mobile. To search for great deals or subscribe to
Groupon emails, visit www.groupon.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200211005753/en/
Media Contact: Groupon Nick Halliwell 312.999.3812
nhalliwell@groupon.com
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