Christmas Unplugged: Nearly 80 Percent of Parents Want to Ditch Their Devices to Spend More Time with Their Family This Holid...
December 19 2019 - 1:06PM
Business Wire
- 72 percent of parents said they immediately check their phones
as soon as they wake up on Christmas morning
- 86 percent said their children have complained that they spend
too much time on their phones
- More than half of those surveyed, 53 percent, said they’ve
missed out on an activity or bonding moment with their child
because they were preoccupied with a phone or another device
- The average parent will spend four hours a day on their devices
during the holiday season––amounting to a total of 80 hours (more
than three days) across all their digital devices
While tons of attention is paid every year to what kids want for
Christmas, what do most parents want? According to a new survey,
taking a break from their digital devices to spend more time with
their children is at the top of their list. Groupon––as part of the
company’s Rewrite the List campaign that encourages people to add
at least one experience they can do with others to their holiday
wish list––asked 2,000 parents about their digital device habits
and 80 percent revealed they want a digital detox this holiday
season.
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According to a new Groupon survey, nearly
80 percent of parents want a digital detox over the holidays.
(Graphic: Business Wire)
The study––conducted by OnePoll and commissioned by
Groupon––found that 72 percent of parents said that they typically
check their phone as soon as they wake up on Christmas Day.
Eighty-six percent of parents said they’ve had their child complain
about spending too much time on their phone and more than half of
those surveyed, 53 percent, said that they’ve missed out on an
activity or bonding moment with their child because they were
preoccupied with their phone or another device.
“Given some of the staggering stats that we found from speaking
to parents, it comes as no surprise that eight in 10 are looking to
take a break from their devices during the holidays,” said
Groupon’s Head of Experiences Brian Fields. “While devices are
critical tools that we use for managing our lives and buying gifts
for everyone on our list, it’s also important for parents to set
aside some time over the next few weeks to make and cherish
memories with their children.”
Other interesting survey findings included: more than half of
parents, 51 percent, said they check social media more frequently
during the holidays and 43 percent of parents said they spend more
time on their phone on Christmas Day than any other day. In
addition, the average parent will spend four hours a day on their
devices during the holiday season––amounting to a total of 80 hours
(more than three days) across all their digital devices in a single
holiday season.
When it comes to planning the perfect digital detox, parents
identified going to the movies, attending a holiday concert,
traveling somewhere, decorating the tree, learning to ice skate,
baking cookies, touring a museum, singing Christmas carols,
visiting a zoo/aquarium and attending a holiday light show as the
top ways they can unplug with the family.
To help parents get a digital detox jumpstart, Groupon curated a
collection of experiences grouped into six categories,
including:
- Family Fun
- Beauty and Relaxation
- City Explorer
- Night Out
- Foodie Frenzy
- Bucket List
To view the full Rewrite the List collection, please visit
https://www.groupon.com/landing/rewrite-the-list.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local
commerce, offering a vast mobile and online marketplace where
people discover and save on amazing things to do, see, eat and buy.
By enabling real-time commerce across local businesses, travel
destinations, consumer products and live events, shoppers can find
the best a city has to offer.
Groupon is redefining how small businesses attract and retain
customers by providing them with customizable and scalable
marketing tools and services to profitably grow their
businesses.
To download Groupon's top-rated mobile apps, visit
www.groupon.com/mobile. To search for great deals or subscribe to
Groupon emails, visit www.groupon.com. To learn more about the
company’s merchant solutions and how to work with Groupon, visit
www.groupon.com/merchant.
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version on businesswire.com: https://www.businesswire.com/news/home/20191219005641/en/
Media Contact: Groupon Nick Halliwell 312.999.3812
nhalliwell@groupon.com
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