SAN MATEO, Calif., Sept. 22, 2015 /PRNewswire/ -- GoPro, Inc.,
(NASDAQ: GPRO), enabler of some of today's most immersive and
engaging content, is proud to announce GoPro for a
Cause, a corporate social responsibility platform to drive
awareness of social causes that align with the GoPro brand. GoPro
will dedicate financing, equipment and production expertise to
targeted nonprofit groups.
"From the beginning we've had a vision to scale GoPro as a
platform to inspire. Our goal with GoPro for a Cause is to
help social causes inspire a global audience with their stories,"
says Nick Woodman, Founder and CEO
of GoPro. "The world has given so much to GoPro and we're excited
to give back."
Initially, GoPro for a Cause will target up to 10
organizations to help tell their story. The Company will provide
nonprofits with the support they need to create a short GoPro video
that captures the essence of their cause and compels people to take
action. The engaging content will be posted on GoPro's social
channels as well as a dedicated GoPro for a Cause website,
where the Company will match viewer donations to each cause, up to
a specified amount.
The GoPro for a Cause program embodies a philosophy of
social responsibility that Woodman has been passionate about since
before the inception of GoPro. It highlights many of the values
that are embedded in the fabric of GoPro's corporate culture, and
seeks to leverage GoPro as a platform for doing good in the
world.
The Company is highlighting three organizations with the launch
of the GoPro for a Cause platform. The organizations are St.
Jude Children's Research Hospital, Mauli Ola and Bicycles Against
Poverty.
For more about GoPro for a Cause, including introductions
to the highlighted causes and information about how to become a
featured cause, visit
https://gopro.com/news/announcing-gopro-for-a-cause.
About GoPro, Inc. (NASDAQ: GPRO) GoPro,
Inc. is transforming the way people capture and share their
lives. What began as an idea to help athletes self-document
themselves engaged in their sport has become a widely adopted
solution for people to capture themselves engaged in their
interests, whatever they may be. From extreme to mainstream,
professional to consumer, GoPro enables the world to capture and
share its passion. And in turn, the world has
helped GoPro become one of the most exciting and
aspirational companies of our time. For more information,
visit www.gopro.com or connect
with GoPro on YouTube, Twitter, Facebook, Pinterest or LinkedIn.
GOPRO® and HERO® are trademarks or registered trademarks
of GoPro Inc. in the United States and other
countries.
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SOURCE GoPro, Inc.