Glu Mobile and Design Home Launch Mobile E-Commerce Store: Design Home Inspired
September 28 2020 - 8:44AM
Business Wire
Home décor game brings new savings and shopping
to players
Glu Mobile Inc. (NASDAQ: GLUU), a leading developer and
publisher of mobile games, today announced that Design Home
launched Design Home Inspired, a new mobile e-commerce store
available within the game. Design Home players can shop and save on
thousands of home décor accessories delivered to their homes.
Averaging more than one million daily active users during 2020,
Design Home is developed by Glu’s casual games studio, Crowdstar,
and is one of Glu’s leading Growth Games.
“With Design Home Inspired, we are introducing a new way to
express your style, shop and live the life of an interior designer,
all while playing a game,” said Executive Vice President Mark van
Ryswyk who leads Design Home. “At a time when we are all thinking
about our home surroundings more than ever, Design Home Inspired
offers the chance to escape into the beautiful world of home
décor.”
Design Home Inspired features thousands of elevated home décor
items, including pillows, mirrors, art, lighting, rugs,
accessories, bedding, tableware and home office items ranging from
$10-$1,500. Like the Design Home game, the store offers a broad
selection of popular styles, including farmhouse, boho, modern,
mid-century and coastal. Every real-world purchase in Design Home
Inspired also awards the purchaser digital currency to spend back
in the game.
“Design Home has captivated a global audience of highly creative
players who have downloaded the game over 90 million times,” said
Nick Earl, President and CEO of Glu. “The game recently surpassed a
half billion dollars in lifetime bookings, demonstrating its
leadership in the mobile casual games space. I’m proud of our
development team as they continue to expand Glu’s reach, bolster
our casual portfolio and deliver results through our strongest
Growth Game.”
About Design Home
Design Home is a free-to-play mobile game that brings design
dreams to life with a competitive twist. Players have the
opportunity to decorate living rooms, dining rooms, bedrooms and
outdoor spaces with thousands of furniture and home décor items
from today’s leading brands. Join millions of design and home décor
lovers to discover, design, and shop items you love while styling
gorgeous rooms in a visually stunning 3D experience. Design Home is
available for free from the App Store at http://apple.co/2fDwzRv
and on Google Play at http://bit.ly/2f2aGNq.
Features of Design Home Inspired
- Play Design Home and earn discounts to shop thousands of items
from the Design Home Inspired store
- Save on beautiful home décor, including pillows, mirrors, art,
lighting, rugs, accessories, bedding, tableware and home office
items ranging from $10-$1,500
- Items are delivered right to your home, bringing your own
design inspirations to life
- Every Design Home Inspired purchase earns Diamonds to spend
back on virtual inventory in the game
About Glu Mobile
Glu Mobile (NASDAQ: GLUU) is a leading developer and publisher
of mobile games. Founded in 2001, Glu is headquartered in San
Francisco with additional locations in Foster City, Toronto and
Hyderabad. With a history spanning over a decade, Glu’s culture is
rooted in taking smart risks and fostering creativity to deliver
world-class interactive experiences for our players. Glu’s diverse
portfolio features top-grossing and award-winning original and
licensed IP titles including, Covet Fashion, Deer Hunter, Design
Home, Diner DASH Adventures, Disney Sorcerer’s Arena, Kim
Kardashian: Hollywood and MLB Tap Sports Baseball available
worldwide on various platforms including the App Store and Google
Play. For more information, visit www.glu.com or follow Glu on
Twitter, Facebook and Instagram.
Covet Fashion, Deer Hunter, Design Home, Diner DASH, Tap Sports,
Glu and Glu Mobile are trademarks of Glu Mobile Inc.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200928005414/en/
Ellen Cohn Bobella PR@glu.com 650-483-8226
Glu Mobile (NASDAQ:GLUU)
Historical Stock Chart
From Mar 2024 to Apr 2024
Glu Mobile (NASDAQ:GLUU)
Historical Stock Chart
From Apr 2023 to Apr 2024