Forrester Opens Award Nominations To Recognize Excellence In B2B Marketing, Sales, And Product Functions
January 11 2023 - 8:00AM
Business Wire
B2B organizations that align their growth
engine will be recognized at Forrester’s B2B Summit North
America
Forrester (Nasdaq: FORR) is opening calls for nominations for
its B2B Return On Integration Honors and B2B Programs Of The Year
Awards to recognize B2B organizations that have had outstanding
achievements in marketing, sales, and product functions to drive
revenue growth. The honorees will be recognized at Forrester’s B2B
Summit North America, being held in Austin, Texas, and digitally,
June 5–7, 2023.
Nominations for both award categories are open to North American
companies with more than 1,000 employees. Forrester invites
nominations from chief marketing officers, chief sales officers,
chief product officers, and other marketing, sales, and product
leaders.
The nomination criteria for the two awards are as follows:
- B2B Return On Integration (ROI) Honors. These awards
showcase organizations that have achieved strong cross-functional
alignment across marketing, sales, and product functions — the B2B
growth engine — to improve company performance and drive
revenue.
- B2B Programs Of The Year (POY) Awards. These awards
recognize outstanding achievements within a particular area in
marketing, sales, and product functions, based on successful
implementation of research, frameworks, and best practices to
improve functional performance. To apply, an organization must
demonstrate how it implemented a modern, revenue-focused strategy,
process, or initiative to help the company grow.
Companies can review complete award nomination criteria and
submit an entry here. The deadline to submit a nomination is
February 27, 2023.
“For the first time, we are opening up the call for nominations
for Forrester’s B2B ROI Honors and B2B POY Awards to all North
American companies with more than 1,000 employees,” said Forrester
Vice President and Group Research Director Srividya Sridharan.
“Organizations that align their growth engine grow revenue faster
and are more profitable than their peers. These awards will
celebrate B2B enterprises that have transformed their businesses
and their culture by driving alignment and reshaping
functions.”
Resources:
- Register to attend Forrester’s B2B Summit North America.
- Visit here to access insights for B2B leaders.
- Learn more about Forrester Decisions for B2B Marketing
Executives, B2B Sales Executives, and Product Management.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; 70
million real-time feedback votes; and the shared wisdom of our
clients. To learn more, visit Forrester.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230111005225/en/
Amanda Chordas achordas@forrester.com
Forrester Research (NASDAQ:FORR)
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