FAT Brands Ignites Co-Branding Strategy with 40-Unit Northern California Development Deal
April 17 2024 - 9:00AM
FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of
Fatburger, Round Table Pizza and 16 other restaurant concepts,
announces a new development deal to open 40 new franchised
Fatburger locations across Northern California. In partnership with
franchisee California Burger, Inc., Fatburger will be added to 40
existing Round Table Pizza locations over the next 10 years with
the first location set to open in 2024.
“Since opening our first co-branded Fatburger
and Round Table Pizza in the Dallas area last year, we have seen
significant interest in this pairing from our franchisee base,”
said Taylor Wiederhorn, Chief Development Officer
of FAT Brands. “We are pleased to further the
growth of this new co-branded model with California Burger, Inc.
who also operates Circle Pizza LLC, the largest multi-unit operator
of Round Table Pizza with over 70 Round Table Pizza restaurants in
operation. We see great potential for Fatburger and Round Table
Pizza co-branded restaurants given both brands’ California
heritage. The strategy is not unsimilar to the success we have
experienced with co-branded locations of Fatburger and Buffalo’s
Express, which now number over 100 locations worldwide.”
Ever since the first Fatburger opened
in Los Angeles over 70 years ago, the chain has been known for its
delicious, grilled-to-perfection and cooked to order burgers.
Founder Lovie Yancey believed that a big burger with everything on
it is a meal in itself. At Fatburger, “everything” is not just
the usual lettuce, tomato, onion, mayo, mustard, pickles and
relish. Burgers can be customized with toppings including bacon and
eggs. In addition to its famous burgers,
the Fatburger menu also includes Fat and Skinny Fries,
turkeyburgers, hand-breaded crispy chicken sandwiches, and
hand-scooped milkshakes made from 100% real ice cream.
Since its founding in 1959, Round Table Pizza
has been recognized as "Pizza Royalty™” for its homemade dough made
from scratch and rolled fresh daily as well as for its dedication
to using gold-standard ingredients like hand-sliced vegetables,
high-quality meats, and the brand’s signature three cheese blend.
Each pizza is hand-crafted with legendary toppings layered to the
edge of Round Table’s perfectly baked crust.
For more information or to find
a Fatburger near you, please
visit www.fatburger.com. For more information or to find
a Round Table Pizza near you, please
visit www.roundtablepizza.com.
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About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets and
develops fast casual, casual and polished casual dining restaurant
concepts around the world. The Company currently owns 18 restaurant
brands: Round Table Pizza®, Fatburger, Marble Slab Creamery, Johnny
Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey
Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane
Grill & Wings, Native Grill & Wings, Pretzelmaker,
Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza
Steakhouses, and franchises and owns over 2,300 units worldwide.
For more information on FAT Brands, please visit
http://www.fatbrands.com.
About Fatburger
An all-American, Hollywood favorite,
Fatburger is a fast-casual restaurant serving big, juicy, tasty
burgers, crafted specifically to each customer’s liking. With a
legacy spanning over 70 years, Fatburger’s extraordinary quality
and taste inspire fierce loyalty amongst its fan base, which
includes a number of A-list celebrities and athletes. Featuring a
contemporary design and ambience, Fatburger offers an unparalleled
dining experience, demonstrating the same dedication to serving
gourmet, homemade, custom-built burgers as it has since 1952 – The
Last Great Hamburger Stand™.
About Round Table Pizza
Inspired by the honor, valor, and revelry of the
Knights of the Round Table, Round Table Pizza’s superior pizza and
commitment to quality and authenticity have earned the reputation
of “Pizza Royalty™” for over 60 years. With more than 410
restaurants across the globe, Round Table celebrates community,
family and making merry. For more information,
visit www.roundtablepizza.com.
Forward Looking Statements
This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including statements relating to the timing and
performance of new store openings and area development agreements.
Forward-looking statements reflect expectations of FAT Brands Inc.
(“we” or “our”) concerning the future and are subject to
significant business, economic and competitive risks, uncertainties
and contingencies. These factors are difficult to predict and
beyond our control, and could cause our actual results to differ
materially from those expressed or implied in such forward-looking
statements. We refer you to the documents that we file from time to
time with the Securities and Exchange Commission, such as our
reports on Form 10-K, Form 10-Q and Form 8-K, for a discussion of
these and other factors. We undertake no obligation to update any
forward-looking statement to reflect events or circumstances
occurring after the date of this press release.
MEDIA CONTACT:Erin
Mandzik, FAT Brandsemandzik@fatbrands.com860-212-6509
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