EVgo and The Save Mart Companies Expand EVgo AdvantageTM Program Partnership, Introduce Promotions at Seven Additional Stores
March 16 2022 - 7:00AM
Business Wire
Expanded EVgo Advantage program leverages
proprietary software innovations to deliver coupons to customers
charging at 12 locations of the California-based grocer
EVgo Inc. (NASDAQ: EVGO), the nation’s largest public fast
charging network for electric vehicles (EVs) and first powered by
100% renewable electricity, today announced an expansion to their
EVgo Advantage™ program in partnership with The Save Mart
Companies, California’s largest regional, family-owned grocer
operating in more than 200 stores throughout California and
Northern Nevada. The EVgo Advantage platform enables drivers to use
promotions delivered from EVgo after a charging session is started
at one of the Save Mart, Lucky California, or FoodMaxx locations.
Since the program began in 2019, EVgo has been running promotions
at five Lucky/Lucky California locations and will now add seven
additional Lucky California and Save Mart stores to the program.
EVgo Advantage helps retailers capture increased traffic from EV
charging customers and differentiate against nearby retailers while
also delivering more value to EV drivers who shop while they
charge.
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As retailers continue to look for new ways to bring customers
into their brick-and-mortar stores, the EVgo Advantage platform
enables retailers to connect with the EV driver segment and also
provide loyalty building promotions to shop while they charge.
EVgo’s Advantage is the company’s proprietary technology that
enables EVgo to deliver promotions to drivers via text, email, and
mobile app to incentivize shopping and increase incremental foot
traffic for its retail site hosts. This industry-leading approach
enhances the EV driver experience, encourages customer loyalty, and
helps EVgo charging site hosts to attract more business.
EVgo conducted a survey and found that 80% of EV drivers shop
while they charge their vehicles -- and 45% of those EVgo charging
sessions resulted in new incremental shopping visits.
“Many of our customers are transitioning to electric vehicles
and the expansion of the EVgo Advantage program is a natural next
step for The Save Mart Companies,” said Hal Levitt, senior vice
president, retail operations and supply chain. “Over the last three
years, our customers have charged more than 5 million minutes on
EVgo chargers at our stores, and we look forward to adding these
additional convenient charging stations to drive greater benefits
for our customers and continue our ongoing commitments to
sustainability initiatives.”
“EVgo sites our chargers where drivers want to be, and where
better to charge than at a grocery store with a coupon for your
weekly shop,” said Cathy Zoi, CEO at EVgo. “Research shows that
consumers are drawn to promotions, and we are pleased to offer an
additional way to drive customer loyalty to our site host partners
through EVgo Advantage. We are thrilled to expand our partnership
and add more locations to the Advantage program at Save Mart
stores, and ultimately provide greater access to sustainable energy
solutions for the communities they serve.”
The Save Mart Companies is invested in the success and
well-being of its customers and communities it serves. The company
is dedicated to exploring efficient and convenient programs that
enable their shoppers to have an enjoyable shopping experience. The
Save Mart Companies began partnering with EVgo in 2015, installing
the first and largest publicly available, multi-standard fast
charging site in the nation at the time at the Lucky store in
Fremont, California. The company has continued their commitment to
the environment, and now has 32 EVgo fast chargers installed and
two L2 chargers since that first fast-charging station was
installed.
For more information around the locations of fast charger’s
within EVgo’s charging network, visit www.evgo.com.
About EVgo
EVgo (Nasdaq: EVGO) is the nation’s largest public fast charging
network for electric vehicles, and the first to be powered by 100%
renewable energy. With more than 800 fast charging locations,
EVgo’s owned and operated charging network serves over 68
metropolitan areas across 35 states and more than 310,000 customer
accounts. Founded in 2010, EVgo leads the way on transportation
electrification, partnering with automakers; fleet and rideshare
operators; retail hosts such as hotels, shopping centers, gas
stations and parking lot operators; and other stakeholders to
deploy advanced charging technology to expand network availability
and make it easier for drivers across the U.S. to enjoy the
benefits of driving an EV. As a charging technology first mover,
EVgo works closely with business and government leaders to
accelerate the ubiquitous adoption of EVs by providing a reliable
and convenient charging experience close to where drivers live,
work and play, whether for a daily commute or a commercial
fleet.
About The Save Mart Companies
Based in the heart of the Central Valley, The Save Mart
Companies is committed to sourcing a wide variety of local products
and serves communities throughout California and Northern Nevada.
The company operates more than 200 stores under the banners of Save
Mart, Lucky California and FoodMaxx. In addition to its retail
operation, the company also operates Smart Refrigerated Transport
and is a partner in Super Store Industries (SSI), which owns and
operates a distribution center in Lathrop and the Sunnyside Farms
dairy processing plant in Turlock. For more information on the
company, please visit: www.TheSaveMartCompanies.com.
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