RFK Announces Team-Wide Partnership with Esperion Therapeutics; Includes Primary Partnership for Brad Keselowski at the ’23 Daytona 500
January 11 2023 - 11:00AM
RFK Racing has announced that Esperion Therapeutics, a
Michigan-based pharmaceutical company, has partnered with the team
for a multi-year agreement pursuant to which Esperion will promote
two cholesterol lowering treatments – NEXLIZET (bempedoic acid and
ezetimibe) and NEXLETOL (bempedoic acid). NEXLIZET will be featured
on Keselowski’s No. 6 Ford at this year’s Daytona Speedweeks,
including the famed Daytona 500 on February 19. NEXLETOL will be
featured throughout the season on Chris Buescher’s No. 17 Ford.
Headquartered in Ann Arbor, Michigan, Esperion discovers,
develops, and commercializes innovative medicines and combinations
to lower cholesterol, especially for patients whose needs aren’t
being met by current treatment options.
“We’re thrilled to have Esperion, a company that is making waves
in the pharmaceutical industry, on board with us,” said Steve
Newmark, President of RFK Racing. “We look forward to working with
Esperion to create engaging content around their two products in
NEXLIZET and NEXLETOL and showcasing their debut on the No. 6 for
the famed Daytona 500. We’re thankful to the team at Esperion and
can’t wait to introduce them to the sport in a big way in
2023.”
In addition to the Daytona 500 (Feb. 19, 2:30 p.m. ET, FOX),
Esperion will serve as a primary on the No. 6 Ford at the All-Star
Race at North Wilkesboro Speedway (May 21, 8 p.m. ET, FS1) and
RFK’s home track at Michigan (Aug. 6, 2:30 p.m. ET, USA).
The brand will serve as a primary on the No. 17 at Las Vegas
(March 5, 3:30 p.m. ET, FOX), Martinsville Spring (April 16, 3 p.m.
ET, FS1), and Martinsville Fall (Oct. 29, 2 p.m. ET, NBC).
“We’re excited to partner with RFK Racing to increase brand
awareness, and this sponsorship provides ample opportunities for
community engagement and education to their large and diverse
consumer base to advance awareness about the benefits of lowering
LDL cholesterol and improving cardiovascular health,” said Sheldon
Koenig, Esperion’s President and CEO.
Keselowski enters his second season at RFK and 14th full season
in the NASCAR Cup Series (NCS). With 35 Cup wins to his credit, he
is set to make his 500th Cup start in 2023. Buescher, now in his
fourth season back with RFK, embarks on his eighth full-time season
of Cup competition.
At Daytona and Michigan combined, Keselowski has 19 combined
top-10 efforts, including a win in the 2022 Duels where RFK swept
the season-opening exhibition qualifying races. At the two-mile
Michigan facility, he has top-10s in half of his all-time starts in
his home state.
Coming off a victory in the historic Bristol Night Race,
Buescher will carry the NEXLETOL banner at another short track in
Martinsville, in addition to the race at Las Vegas.
The 2023 NASCAR season unofficially kicks off with the Clash at
the Coliseum (8 p.m. ET, FOX) on Sunday, Feb. 5, in Los Angeles.
Coverage of Daytona 500 week begins on Wednesday, Feb. 15, with
full-field qualifying, followed by the Duels on Thursday, and a
pair of practice sessions set to take place Friday and
Saturday.
About EsperionEsperion works hard to make our
medicines easy to get, easy to take, and easy to have. We discover,
develop, and commercialize innovative medicines and combinations to
lower cholesterol, especially for patients whose needs aren’t being
met by the status quo. Our entrepreneurial team of industry leaders
is inclusive, passionate and resourceful. We are singularly focused
on managing cholesterol so you can improve your health easily. For
more information, please visit esperion.com and follow us on
Twitter at www.twitter.com/EsperionInc.
About RFK RacingRFK Racing, in its 36th season
in 2023, features an ownership lineup pairing one of the sport’s
most iconic names, Jack Roush, along with NASCAR Champion, Brad
Keselowski, and Fenway Sports Group owner John Henry. Roush
initially founded the team in 1988 and it has since become one of
the most successful racing operations in the world, propelling him
to be the first NASCAR owner to amass three hundred wins and
capturing eight championships, including back-to-back NASCAR Cup
titles in 2003 and 2004. Keselowski, a former owner in the NASCAR
Truck Series, brings to the team a championship mindset himself
having won the 2012 NASCAR Cup Series Championship. In 2007, Roush
partnered with Henry, who also owns Major League Baseball’s Boston
Red Sox, English Premier League’s Liverpool F.C., and the NHL’s
Pittsburgh Penguins, to form Roush Fenway Racing. Off the track,
RFK is a leader and proven winner in NASCAR marketing solutions,
having produced multiple award-winning social media, digital
content and experiential marketing campaigns. Visit rfkracing.com,
and follow the team on all social platforms @rfkracing.
Contact:Esperion Corporate
Communicationscorporateteam@esperion.com
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