EVANSVILLE, Ind., Oct. 15,
2024 /PRNewswire/ -- Escalade, Incorporated
(Nasdaq: ESCA) a leading manufacturer and distributor of sporting
goods, recreation equipment, and fitness equipment, is proud to
announce a new partnership for its US Weight subsidiary as the
official U.S. distributor of adidas Fitness accessories. This
exciting addition bolsters US Weight's growing portfolio of fitness
brands, which already includes industry leaders Lifeline Fitness,
US Weight, and The Step.
The strategic partnership with RFE International, the global
licensee of adidas home fitness, training, yoga, recovery and
strength accessory products, positions US Weight at the forefront
of the fitness market, delivering adidas' cutting-edge fitness
accessories to a wider audience in the U.S. market. The adidas
Fitness range includes innovative gear designed for both
professional athletes and fitness enthusiasts.
"We are excited to add adidas Fitness to our robust lineup of
fitness brands," said Bob Guinn,
General Manager of US Weight. "This partnership represents a
significant milestone for us as we continue to expand our offerings
in the fitness category. adidas is a globally recognized brand
synonymous with excellence, and we are excited to bring their
high-quality fitness products to U.S. consumers."
"US Weight's addition to our family of global distribution
partners is a very exciting one for RFE International and we're
thrilled to appoint them as our new U.S. distributor with
responsibility across our adidas Accessories portfolio," said
Craig Hoskins, NAM General Manager
of RFE International.
"Not only do we see US Weight as a key strategic partner for the
development and expansion of our adidas Training accessories
product line, together with the full resources of Escalade Inc.
we're exceptionally confident in their focus and determination to
support and service the US consumer through their deep network of
retail partnerships."
"Their commitment to retail excellence and customer satisfaction
aligns perfectly with our values, and we're confident that this
partnership will enhance the experience for our US customers;
retailers and end-users alike."
"With exciting new product development and a trusted partner in
US Weight, we look forward to ensuring adidas is the go-to
accessories brand for all sports and fitness enthusiasts across the
U.S. for years to come."
With a growing demand for premium fitness products, US Weight is
committed to delivering innovative, reliable, and top-tier
solutions to fitness enthusiasts nationwide. The addition of adidas
Fitness also aligns with Escalade's mission to offer world-class
products that inspire active and healthy lifestyles.
The distribution of adidas Fitness products will begin
immediately, with products available through select retail
partners, fitness specialty stores, and online by January of
2025.
About US Weight
US Weight is a leading manufacturer of
fitness weight sets, aerobic steps, umbrella bases, canopy weights,
crowd control products, and tractor wheel weights, all made
domestically. Established in 1996 and based in Olney, Illinois, US Weight is a trusted name
across the fitness, safety, and outdoor industries. For more
details, please contact Allison
McDonald at allisonmcdonald@usweight.com.
About Escalade
Founded in 1922, and headquartered in Evansville,
Indiana, Escalade designs, manufactures, and sells
sporting goods, fitness, and indoor/outdoor recreation equipment.
Our mission is to connect family and friends and create lasting
memories. Leaders in our respective categories, Escalade's brands
include Brunswick Billiards®; STIGA®table tennis; Accudart®; RAVE
Sports® water recreation; Victory Tailgate® custom games;
Onix® Pickleball; Goalrilla™ basketball;
Lifeline® fitness; Woodplay® playsets; and
Bear® Archery. Escalade's products are available online and at
leading retailers nationwide. For more information about Escalade's
many brands, history, financials, and governance please
visit www.escaladeinc.com.
About RFE
Founded in 2001, RFE International is a global sports and
fitness company specializing in the design, manufacture, marketing
and sales of a comprehensive range of fitness equipment to both the
commercial and home markets.
With a distribution network covering more than sixty countries
worldwide, our market leading product lines are designed and
developed under some of the top brands within the world of sports
and fitness today, including adidas, Reebok and Dynamax
Fitness.
Our extensive range of equipment ranges from the small, portable
accessories such as gloves, recovery supports and compression, jump
ropes and yoga mats, to the larger strength and cardiovascular
equipment including treadmills, bikes and workout benches.
We aim to deliver world class performance to our distribution,
retail and commercial partners by offering unique, high-quality
products, efficient customer service, and impactful marketing
initiatives to drive sales.
For more information about RFE's many brands, history, product
catalogs and sustainability guidelines please visit
www.rfeinternational.com
About adidas
adidas is a global leader in the sporting goods industry.
Headquartered in
Herzogenaurach/Germany, the
company employs more than 59,000 people across the globe and
generated sales of € 21.4 billion in 2023.
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SOURCE Escalade, Incorporated