ElectraMeccanica Vehicles Corp. (NASDAQ: SOLO)
(“ElectraMeccanica” or the "Company"), a designer and manufacturer
of electric vehicles, today announced “Drive
SOLO,” a brand-new marketing campaign aimed at
educating consumers about the Company’s flagship
SOLO EV
, which is now in
production
.
ElectraMeccanica has created an innovative, three-wheeled,
single-occupant all-electric vehicle that will transform urban
transportation and revolutionize the world’s driving eco-system.
The campaign challenges consumers to reconsider their driving
habits, particularly when commuting to work, the gym, or visiting
friends. When you are driving solo…“Drive
SOLO.”
The campaign launched earlier this week with a takeover of one
of Los Angeles’ iconic billboards followed by a digital
storytelling campaign across all social and digital media
platforms, including: Facebook, Instagram, Twitter and the Company
website. This marketing campaign accompanies the Company’s August
26 start of production of the SOLO, with
deliveries targeted for late November/early December 2020.
The “Drive SOLO” campaign is characterized by
bold, minimalist visuals, which were designed by Narrative Media
Group, a specialty creative experience agency that has worked with
some of the country’s most high-profile influencers, organizations
and iconic brands. As the first in a series of future postings,
this billboard is located in one of West Los Angeles’ most highly
trafficked locations on Santa Monica Boulevard leading to the
Company’s first retail store in Century City. More broadly,
ElectraMeccanica is pursuing a hybrid traditional/non-traditional
social and digital marketing campaign to be rolled out over the
next several months. The dynamic and geo-targeted campaign includes
a Spotify ad buy spanning mobile and desktop platforms that
communicates the accessibility, sustainability, relevance and
cutting-edge technology of the SOLO.
“Our ‘Drive SOLO’ campaign will position our
flagship SOLO at the center of a transportation
revolution, filling a niche between last-mile micro-mobility
solutions and larger, under-utilized passenger cars,” said
ElectraMeccanica CEO Paul Rivera. “Coming on the heels of the start
of production and leading up to the first SOLO
deliveries in late 2020, we are changing the way people think about
how and what they drive. When you’re driving solo, ‘Drive
SOLO.’”
Distribution of the SOLO will begin in three
locations where the Company has an existing retail footprint;
Southern California, Scottsdale, AZ and Portland, OR. Additional
deliveries will be made to key markets along the west coast as the
company continues to expand.
The SOLO is a purpose-built three-wheeled, all
electric solution for the urban environment. Engineered for a
single occupant, it offers a unique driving experience for the
environmentally conscious consumer. The SOLO has a
range of 100 miles and a top speed of 80 mph, making it safe for
highways. The SOLO features front and rear crumple
zones, side impact protection, roll bar, torque-limiting control,
as well as power steering, power brakes, air conditioning and a
Bluetooth entertainment system. It blends a modern look with safety
features at an accessible price point of $18,500. The
SOLO is currently available for pre-orders at
https://electrameccanica.com/product/solo-reservation/.
About ElectraMeccanica Vehicles
Corp. ElectraMeccanica Vehicles Corp. (NASDAQ:
SOLO) is a Canadian designer and manufacturer of environmentally
efficient electric vehicles (EVs). The company’s flagship vehicle
is the innovative, purpose-built, single-seat EV called the
SOLO. This three-wheeled vehicle will
revolutionize the urban driving experience, including commuting,
delivery and shared mobility. The SOLO provides a
driving experience that is unique, trendy, fun, affordable and
environmentally friendly. InterMeccanica, a subsidiary of
ElectraMeccanica, has successfully been building high-end specialty
cars for 61 years. For more information, please visit
www.electrameccanica.com.
Safe Harbor StatementExcept for
the statements of historical fact contained herein, the information
presented in this news release and oral statements made from time
to time by representatives of the Company are or may constitute
“forward-looking statements” as such term is used in applicable
United States and Canadian laws and including, without limitation,
within the meaning of the Private Securities Litigation Reform Act
of 1995, for which the Company claims the protection of the safe
harbor for forward-looking statements. These statements relate to
analyses and other information that are based on forecasts of
future results, estimates of amounts not yet determinable and
assumptions of management. Any other statements that express or
involve discussions with respect to predictions, expectations,
beliefs, plans, projections, objectives, assumptions or future
events or performance (often, but not always, using words or
phrases such as “expects” or “does not expect”, “is expected”,
“anticipates” or “does not anticipate”, “plans, “estimates” or
“intends”, or stating that certain actions, events or results
“may”, “could”, “would”, “might” or “will” be taken, occur or be
achieved) are not statements of historical fact and should be
viewed as forward-looking statements. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors which may cause the actual results, performance or
achievements of the Company to be materially different from any
future results, performance or achievements expressed or implied by
such forward-looking statements. Such risks and other factors
include, among others, the availability of capital to fund programs
and the resulting dilution caused by the raising of capital through
the sale of shares, accidents, labor disputes and other risks of
the automotive industry including, without limitation, those
associated with the environment, delays in obtaining governmental
approvals, permits or financing or in the completion of development
or construction activities or claims limitations on insurance
coverage. Although the Company has attempted to identify important
factors that could cause actual actions, events or results to
differ materially from those described in forward-looking
statements, there may be other factors that cause actions, events
or results not to be as anticipated, estimated or intended. There
can be no assurance that such statements will prove to be accurate
as actual results and future events could differ materially from
those anticipated in such statements. Although the Company believes
that the expectations reflected in such forward-looking statements
are based upon reasonable assumptions, it can give no assurance
that its expectations will be achieved. Forward-looking information
is subject to certain risks, trends and uncertainties that could
cause actual results to differ materially from those projected.
Many of these factors are beyond the Company’s ability to control
or predict. Important factors that may cause actual results to
differ materially and that could impact the Company and the
statements contained in this news release can be found in the
Company’s filings with the Securities and Exchange Commission. The
Company assumes no obligation to update or supplement any
forward-looking statements whether as a result of new information,
future events or otherwise. Accordingly, readers should not place
undue reliance on forward-looking statements contained in this news
release and in any document referred to in this news release. This
news release shall not constitute an offer to sell or the
solicitation of an offer to buy securities.
Company Contact Ms. Bal Bhullar, CPA, CGA, CRM
Chief Financial Officer & Director (604) 428-7656
Bal@electrameccanica.com
Investor Relations Contact Gateway Investor
Relations Matt Glover and Tom Colton (949) 574-3860
SOLO@gatewayir.com
Public Relations ContactAmy
PandyaR&CPMK(310) 967-3418amy.pandya@rogersandcowanpmk.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ef8413e7-8dab-495a-bdce-4c605e806b1d.
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