CANTON, Mass., June 13, 2016 /PRNewswire/ -- Dunkin'
Donuts' signature coffee, donuts and sandwiches are now available
for purchase on-the-go using a mobile device nationwide. The brand
announced that On-the-Go Ordering is now available exclusively for
members of the Dunkin' Donuts DD Perks® Rewards Program at Dunkin'
Donuts restaurants throughout the country. DD Perks members can
order, pay in advance with a swipe of a finger on a smartphone, and
then skip the line in store to pick up their favorite menu
items.
With On-the-Go Ordering, DD Perks members can place a mobile
order up to 24 hours in advance, select their desired location, and
then simply confirm via the new Dunkin' Donuts Mobile App when they
are ready to pick up their order inside the restaurant, or at the
drive-thru. The order is automatically paid for using their Dunkin'
Donuts Card within the App. In the restaurant, DD Perks Members
have no need to wait, as they can skip the line in store and go
straight to pick up their items at a designated area. They also
have the ability to save their recent orders as a favorite to speed
up their next Dunkin' run.
To enjoy On-the-Go Ordering, DD Perks members nationwide must
download the newest version of the popular Dunkin' Donuts Mobile
App, called "New Dunkin' Donuts" in the App Store or Google Play
Store. Featuring a new, contemporary touch-friendly design, the App
is unique for its one-tap order functionality and visual menus. It
can be downloaded for free at the App Store or Google Play Store.
In addition to the On-the-Go Ordering capabilities, the App also
lets users access their DD Perks account to find mobile coupons and
offers, locate the nearest Dunkin' Donuts, find nutritional
information and more.
On iPhone, the DD Perks card supports Wallet and Apple Pay, so
Dunkin' Donuts' DD Perks Rewards Program members have the ability
to receive points by adding their DD Perks card to the Wallet app,
and also use Apple Pay to quickly reload a DD Perks card. Touch ID
makes reloading even more convenient because guests can add to
their balance without having to enter passwords or credit card
numbers.
To help launch On-the-Go Ordering and emphasize the new
increased level of speed of service now available at Dunkin'
Donuts, the brand has turned to Ellen
Brennan, the world's fastest female wingsuit BASE jumper, as
part of the new #WTFast campaign, featuring advertising and social
video unlike any ever attempted. Wearing a wingsuit in
Dunkin' Donuts' signature colors, Ellen jumped from a mountain in
France 8,346 feet high, and,
traveling at speeds between 115 and 120 MPH, soared towards a
cosmetic Dunkin' Donuts storefront especially built into the cliff
side to grab a small Dunkin' Donuts bag: the first time a wingsuit
jumper has ever grabbed anything during mid-flight. To view this
extraordinary video, created by global marketing and technology
agency DigitasLBi, visit DDPerks.com/OnTheGo.
According to Sherrill Kaplan,
vice president of digital marketing and innovation for Dunkin'
Donuts U.S., "On-the-Go Ordering represents one of Dunkin' Donuts'
most exciting and important advances, and with today's national
launch we have achieved an entirely new level of speed and
convenience we can offer our busy, on-the-go DD Perks members. For
the millions of people who depend on Dunkin' coffee, beverages,
baked goods and sandwiches to keep on running, the opportunity to
skip the line in store and get back to their busy day even faster
than before is a tremendous advantage and a significant
differentiator for our brand."
Following the initial On-the-Go Ordering test in Portland, Maine at the end of 2015, Dunkin'
Donuts expanded the test to participating locations in the
Greater Boston area in March, and
throughout the Metro New York area in April. Today's announcement
brings On-the-Go Ordering to more than 8,000 restaurants
nationwide. To learn more about On-the-Go Ordering and the Dunkin'
Mobile App, visit www.DDPerks.com/OnTheGo.
To join DD Perks, guests can download the Dunkin'
Mobile App or visit www.DDPerks.com. There are no charges
to become a member. With the DD Perks Rewards program, guests earn
five points for every dollar they spend on qualifying purchases at
Dunkin' Donuts when they pay using an enrolled Dunkin' Donuts Card,
either plastic or via the Dunkin' Mobile App. Once a member accrues
200 points, he or she receives a coupon for a free any-size
beverage of their choice, redeemable at participating Dunkin'
Donuts restaurants. DD Perks members also receive a coupon for a
free, any-size beverage upon enrollment and on their birthday.
Additionally, throughout the year DD Perks members receive
exclusive, personalized, special offers to earn bonus points for
specific food and beverage purchases.
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts), Instagram
(www.instagram.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts
is America's favorite all-day, everyday stop for coffee and baked
goods. Dunkin' Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin
categories. Dunkin' Donuts has earned a No. 1 ranking for customer
loyalty in the coffee category by Brand
Keys for 10 years running. The company has more than 11,800
restaurants in 44 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.DunkinDonuts.com.
Contact:
Heather
McIntyre
Dunkin' Brands
(781) 737-5200
heather.mcintyre@dunkinbrands.com
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SOURCE Dunkin' Donuts